New TLDs

Brand Top-Level Domain and Brand Value

Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more

Aussie Football Code Makes Habit of Brand Innovation with Its Branded TLD

The world's first sporting code to launch its own branded Top-Level Domain (TLD) has continued to flex its innovation muscle with a creative new endeavor. The Australian Football League (AFL) has added www.coffee.afl to its existing line-up of .afl sites. The dedicated website offers fans the chance to buy team branded coffee pods, with proceeds going to support their clubs. more

Afilias’ Cynical Attempt to Secure a Windfall at Community Expense

On Friday, October 28, Afilias issued a public statement urging the Internet Corporation for Assigned Names and Numbers (ICANN) to nullify the results of its July 27, 2016 public auction for the .web new generic top level domain (gTLD) -- in which Nu Dotco, LLC (NDC) submitted the highest bid for .web -- and disqualify NDC from participation in the .web contention. The real issue here is whether ICANN should enforce the results of a fair and competitive public auction... more

High-Bid Auctions Deflate the .nyc TLD

Our hope for an intuitive and trusted .nyc TLD took a hit today when 20 domain names were sold to 10 bidders in city's first high-bid auction. While the city refers to these as "premium" names, we think of them as heritage names. With our city-TLD's success predicated on its utility and predictability, this first of perhaps 25 auctions bodes poorly on its chances. More on that in a bit, but first some details on the auction. more

The Strength of Top-Level Domains in UDRP Decisions

Another domain name dispute decision -- this one for '24hour.fitness' -- has highlighted the increasing (potential) relevance of the top-level domain (TLD) under the Uniform Domain Name Dispute Resolution Policy (UDRP). As I have written before, the proliferation of new TLDs is having an impact on whether and how UDRP panels consider the TLD in their decisions. more

ICANN57 Preview: What to Expect in Hyderabad

The domain name industry descends on Hyderabad this week for ICANN's 57th annual public meeting, with a mixed sentiment of excitement and determination as ICANN stands on its own two feet absent US Government oversight. We'll have to get used some new acronyms as a result: PTI -- Public Technical Identifier; and the CSC -- Customer Standing Committee, but otherwise I don't think many of us will notice the difference. more

.WEB is ICANN’s First Test of Accountability

Last month, in a much heralded international event, the agreement that ICANN held with the United States Department of Commerce was permitted to lapse and so ICANN became an independent manager of the Internet's addressing system. While some argued that the organization was not "ready" for the transition, the majority of ICANN's multi-stakeholder community, including Afilias, agreed that sufficient accountability measures were in place to ensure that ICANN remains a responsible (and responsive) international organization. more

Registration Operations Workshop at ICANN57 Hyderabad

Following a very successful series of workshops held during IETF meetings, the next Registration Operations Workshop (ROW) is now being held during the upcoming ICANN meeting in Hyderabad, India. While the previous workshops were of advanced topics attended by industry experts, the current one will be more of a tutorial and is open to all interested parties. more

Is Nomulus the Answer?

Google announced Nomulus: a tool to operate a new generic Top-Level Domains technically. In the world of new gTLDs, this announcement sounds like it is going to replace, or come as an alternative to backend registries. It could, but this sounding is incomplete... To create domain names ending in a brand new Top-Level Domain, an applicant had to submit an application to the Internet Corporation for Assigned Names and Numbers (ICANN) during the first round of the new gTLD program... more

How Did We Get Here? A Look Back at the History of IANA

October 2016 marks a milestone in the story of the Internet. At the start of the month, the United States Government let its residual oversight arrangements with ICANN over the operation of the IANA lapse. No single government now has a unique relationship with the governance of the protocol elements of the Internet, and it is now in the hands of a community of interested parties in a so-called Multi-Stakeholder framework. This is a unique step for the Internet and not without its attendant risks. How did we get here? more