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There are some surefire ways to get channel engagement and drive registrations, but doing what everyone else is doing is not going to cut it in the world of new TLDs. Successful Registrar engagement requires an investment of time far in advance of what some Registry Operators appear to be expecting, both in terms of ongoing relationship management as well as continually providing tools which make it easier for Registrars to sell your extension over other TLDs. more
Kieren McCarthy reporting in The Register writes: "The US Federal Trade Commission (FTC) has responded to questions over the legality of .sucks domain pricing with a three-page "I told you so" letter to domain name overseer ICANN. more
The new Anti-Phishing Working Group (APWG) Global Phishing Survey has just been released. Written by myself and Rod Rasmussen of IID, the report is the "who, what, where, when, and why" look at phishing, examining the second half of 2014. The report has many findings, but here I'll concentrate on the new gTLDs. The second half of 2014 was when an appreciable number of new gTLDs entered general availability and started to gain market share. more
After talking to a few new gTLD applicants who participated in "Round One" of the ICANN new gTLD program, here is a list of complaints and questions I received, and probably a few things potential candidates should pay attention to prior to submitting an application... Applying is too expensive, I want my TLD for $200,000 "all included" (ICANN fee + consultancy services to fill in my application) more
Kevin Murphy reporting in DomainIncite: "ICANN's Business Constituency wants US and Canadian regulators to intervene to prevent Vox Populi Registry, which runs .sucks, 'extorting' businesses with its high sunrise fees. The BC wrote to ICANN, the US Federal Trade Commission and the Canadian Office for Consumer Affairs on Friday, saying .sucks has employed 'exploitive [sic] pricing and unfair marketing practices'." more
New pioneering ideas are not always welcomed or requested by consumers... Henry Ford didn't wait until people wanted a mass-market car. Citibank didn't wait until they wanted ATMs, and Jeff Bezos didn't wait until they decided to shop on their computers. But the three innovators did more than follow a vision. Before they made their respective leaps, they pondered what people did want. They asked themselves some hard questions. more
European ccTLDs have passed 67 million registrations in total at a net growth of 0.7% over the past quarter, according to the new DomainWire report by Council of European National Top level Domain Registries (CENTR). more
29 July 2015 is a big day for .brands. It's the date when all ICANN Registry Agreements (RA) must be signed. Once the RA is signed, the fees to ICANN and your Registry Services Provider kick in. As certain as you can be that ICANN will begin sending invoices, you can also expect to receive increased scrutiny internally. Questions are inevitable. People will want answers; what is the plan for this thing? How does it fit into our long term corporate goals? Do marketing have a plan to use the TLD in the upcoming launch of our new product? more
Few Brands have noticed it yet but a company has applied for a domain name extension which literally means ".trademark". The company is based in Hong-Kong and its name is "Huyi Global .?? Domain Registry". The ".??" is what we call an International Domain Name extension (IDN) and it means ".trademark" in Simplified Chinese. It is pronounced: "Shang Biao". more
The first part of this article reviewed the actions taken by ICANN in response to a March 27th letter from the Intellectual Property Constituency (IPC) alleging that the pricing of Trademark Clearinghouse (TMCH) registered terms by the .Sucks registry were "predatory, exploitative and coercive" and requesting that ICANN halt the registry's rollout. This second part explores additional ramifications of ICANN's decision to request two national regulators to review the legality of the registry's operation. more
In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more
On April 9, 2015 ICANN took the unprecedented step of asking two national consumer protection agencies whether the .Sucks registry, one of the new gTLDs it has approved and which is currently in its sunrise registration period, has a business plan which violates any laws or regulations those agencies enforce. This is the equivalent of sending a message stating, "Dear Regulator: We have lit a fuse. Can you please tell us whether it is connected to a bomb?" more
If you are like the majority of Registry Operators we have spoken to, you may now be thinking that compliance with your new gTLD Registry Agreement is much more difficult than first envisaged -- especially if you are one of the lucky operators which have been chosen for ICANN's latest round of registry audits! You may also be surprised at the number of questions and requests that you need to respond to. more
When ICANN announced the nTLD program, thousands of applicants threw their hats in the ring. It seemed pretty straight forward; the existing TLDs were running out of short meaningful options, all that was needed was to create newer options that would be more relevant for specific sets of customers. Years later, the process is well underway; hundreds of nTLDs have hit the market, yet less than 10% of those that have gone live seem to have found success. more
Perceptions can be difficult to change. People see the world through the lens of their own experiences and desires, and new ideas can be difficult to assimilate. Such is the case with the registration ecosystem. Today's operational models exist because of decisions made over time, but the assumptions that were used to support those decisions can (and should) be continuously challenged to ensure that they are addressing today's realities. Are we ready to challenge assumptions? Can the operators of registration services do things differently? more
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