New TLDs

For ccTLD Registries: 4 Steps to Guaranteed Success

The introduction of New gTLDs has increased the rate at which individuals and businesses are getting online today and we're already seeing mainstream adoption of New gTLDs. By going the extra mile to spread awareness about their extensions among the masses, New gTLD Registries are bringing attention to their value propositions and, more importantly, are sharing the idea of 'getting online' to audiences. more

An Open Letter to All New TLD Operators

As many of you will know from my previous posts, I'm pretty passionate about our new TLD industry and genuinely believe we are all working towards a goal that will provide something truly special for future generations to embrace. However, speaking candidly (as is the Australian way), I think we'd all agree that there is much to do to get new TLDs into the mainstream in a timely manner. And as new TLD applicants, we all have a responsibility to work together to ensure the success of our industry for years to come. more

Electronic Frontier Foundation Tells ICANN to Delete URS from .Travel

The Electronic Frontier Foundation (EFF) has just told ICANN to drop the notion of applying the Uniform Rapid Suspension (URS) dispute resolution system to .Travel and other legacy gTLDs without undertaking a full Policy Development Process (PDP). In a June 12 letter, EFF stated: ICANN should not apply URS to the .travel domain, or to any additional domains, by the unaccountable means of staff inserting new conditions into the renewal of the registry operator's contract. Rather, the public policy implications of such a move demand that a full PDP be undertaken first.  more

How to Maximise Registrations Through Effective Registrar Relationships

There are some surefire ways to get channel engagement and drive registrations, but doing what everyone else is doing is not going to cut it in the world of new TLDs. Successful Registrar engagement requires an investment of time far in advance of what some Registry Operators appear to be expecting, both in terms of ongoing relationship management as well as continually providing tools which make it easier for Registrars to sell your extension over other TLDs. more

FTC Puts Burden Back on ICANN Concerning .Sucks Dilemma

Kieren McCarthy reporting in The Register writes: "The US Federal Trade Commission (FTC) has responded to questions over the legality of .sucks domain pricing with a three-page "I told you so" letter to domain name overseer ICANN. more

Phishing in the New gTLDs

The new Anti-Phishing Working Group (APWG) Global Phishing Survey has just been released. Written by myself and Rod Rasmussen of IID, the report is the "who, what, where, when, and why" look at phishing, examining the second half of 2014. The report has many findings, but here I'll concentrate on the new gTLDs. The second half of 2014 was when an appreciable number of new gTLDs entered general availability and started to gain market share. more

What New gTLD Applicants Want for Round 2

After talking to a few new gTLD applicants who participated in "Round One" of the ICANN new gTLD program, here is a list of complaints and questions I received, and probably a few things potential candidates should pay attention to prior to submitting an application... Applying is too expensive, I want my TLD for $200,000 "all included" (ICANN fee + consultancy services to fill in my application) more

Another Letter Filed Against .sucks TLD for Extortion

Kevin Murphy reporting in DomainIncite: "ICANN's Business Constituency wants US and Canadian regulators to intervene to prevent Vox Populi Registry, which runs .sucks, 'extorting' businesses with its high sunrise fees. The BC wrote to ICANN, the US Federal Trade Commission and the Canadian Office for Consumer Affairs on Friday, saying .sucks has employed 'exploitive [sic] pricing and unfair marketing practices'." more

Unmet Fundamental Requisites for a Successful gTLDs Program

New pioneering ideas are not always welcomed or requested by consumers... Henry Ford didn't wait until people wanted a mass-market car. Citibank didn't wait until they wanted ATMs, and Jeff Bezos didn't wait until they decided to shop on their computers. But the three innovators did more than follow a vision. Before they made their respective leaps, they pondered what people did want. They asked themselves some hard questions. more

A Look at the Current State of ccTLDs, Particularly in Europe

European ccTLDs have passed 67 million registrations in total at a net growth of 0.7% over the past quarter, according to the new DomainWire report by Council of European National Top level Domain Registries (CENTR). more

Will the Fast-Approaching Deadline for .brands Catch Many by Surprise?

29 July 2015 is a big day for .brands. It's the date when all ICANN Registry Agreements (RA) must be signed. Once the RA is signed, the fees to ICANN and your Registry Services Provider kick in. As certain as you can be that ICANN will begin sending invoices, you can also expect to receive increased scrutiny internally. Questions are inevitable. People will want answers; what is the plan for this thing? How does it fit into our long term corporate goals? Do marketing have a plan to use the TLD in the upcoming launch of our new product? more

New “.trademark” gTLD is Here

Few Brands have noticed it yet but a company has applied for a domain name extension which literally means ".trademark". The company is based in Hong-Kong and its name is "Huyi Global .?? Domain Registry". The ".??" is what we call an International Domain Name extension (IDN) and it means ".trademark" in Simplified Chinese. It is pronounced: "Shang Biao". more

ICANN.WTF? FTC & OCA Asked Whether .SUCKS is a Law Breaker (Part II)

The first part of this article reviewed the actions taken by ICANN in response to a March 27th letter from the Intellectual Property Constituency (IPC) alleging that the pricing of Trademark Clearinghouse (TMCH) registered terms by the .Sucks registry were "predatory, exploitative and coercive" and requesting that ICANN halt the registry's rollout. This second part explores additional ramifications of ICANN's decision to request two national regulators to review the legality of the registry's operation. more

Framing New gTLDs’ Marketing Message

In an earlier essay, I outlined a focused, cooperative marketing strategy that would be a first step for marketing new gTLDs. After that first initiative, gTLD registries' marketing strategy must focus on the complementarities between .com, and new neutral (such as .global and .web) and branding and labeling gTLDs. The legacy domains and the newcomers can work together nicely. If we don't realize this, all Internet users will lose out. more

ICANN.WTF? FTC & OCA Asked Whether .SUCKS is a Law Breaker (Part I)

On April 9, 2015 ICANN took the unprecedented step of asking two national consumer protection agencies whether the .Sucks registry, one of the new gTLDs it has approved and which is currently in its sunrise registration period, has a business plan which violates any laws or regulations those agencies enforce. This is the equivalent of sending a message stating, "Dear Regulator: We have lit a fuse. Can you please tell us whether it is connected to a bomb?" more