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This post outlines some faulty decisions by new gTLD registries. The purpose is to guide future expansions and, hopefully, adjust some of the decisions that current registries have adopted, including demand prediction, pricing, marketing, doing good versus not doing good, and launch date... GTLDs that have no competition do not need to race to launch. They have the luxury of waiting to better assess prices and postpone investments in capacity. more
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN's allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users. The major players: businesses and Internet users who drive the demand for the gTLDs; the registries who own and run the gTLDs; and ICANN, which sets the rules for determining a winner for each new gTLD. more
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. Some search engines want to target a niche market, not Google. Unlike Google, they're targeted and they are profitable that way. Consider Kayak (travel), Zillow (real estate), Yelp (reviews), and .xxx (adult websites). more
On August 27, 2014, the world became a bit more connected as the Internet welcomed more than 400 million Hindi language speakers in their own language. .???? (.Bharat), which means India in the Hindi language, was inaugurated on August 27 in New Delhi by Mr. Ravi Shankar Prasad, India's Minister of Law & Justice and Communications & Information Technology. more
World Domain Day (WDD) was held in India for the first time last month where hundreds gathered to discuss domain names and related markets. Key topics included the announcement of soon to be available domains in a number of Indian languages. more
Never let it be said that group therapy isn't effective. Prior to hosting a new Top-Level Domain (TLD) workshop for a group of Australian applicants last week, the only therapy I would have advised for new TLD applicants was electroshock therapy - given the confidence-sapping delays and the catastrophic impact of constant changes to the program such as Digital Archery, Name Collisions and GAC Advice. more
The Association of National Advertisers is at it again, this time spelling the death of new gTLDs barely after they emerge from the gate. In 1982, at the dawn of the video age, Motion Picture Association of America President Jack Valenti infamously told Congress, with more than one unfortunate reference to various types of violent crime, that the advent of the VCR would spell immediate and irrevocable doom to the motion picture industry, and that the device should certainly be thrown to the scrap heap even before its arrival. more
I am not such a good runner but I have decided to run early in the morning. It is what I just started to do today and to be honest, I hated it. But it does not matter, I will run again tomorrow morning... So what is the market for .RUN? Do runners communicate on Internet? Do they need to communicate because they are runners? Is .RUN for runners only? more
New York City is in the midst of a two part Landrush for its .nyc domain names. First is a 60 day application period (August 4 – October 3) during which anyone with nexus -- basically city residents -- can purchase an available .nyc domain name... It doesn't even matter if a name has a NYS Trademark or d/b/a registration, those names too are fair game... There are significant problems with this process. more
The Buzz seems to be about Google Domains at the moment: Google is launching as a Registrar and will soon offer plenty of fantastic things to do with domain names. But... is there anything new with Google Domains? I checked the features but... I found nothing that other Registrars do not already offer and I admit I expected to be a little more impressed. more
Five million domain names were added to the Internet in the first quarter of 2014, bringing the total number of registered domain names to 276 million worldwide across all top-level domains (TLDs) as of March 31, 2014, according to the latest Domain Name Industry Brief from Verisign. more
I thought "RIP" stood for "Rest In Peace". I thought it was an acronym used in English only and a TLD that would be understood by the next generation; because no one would ever register such a domain name ending in .RIP today. When you say "RIP", it makes you think of death... I have also said that such a TLD was something... typically American and that no other culture would consider buying such domain names because promoting death online is something a bit odd. more
If web address registrations are any indication (and they may not be), the hundreds of new Internet domains (where .guru competes with .com and .berlin intrudes on .de) are seeing slow, but steady success. By one count, there are about 2 million new online addresses. Slow and steady may wind up being the best business model, but if the effect of the top level domains is to be felt in business, culturally and socially, there needs to be more done than create the opportunity to register a new name... more
Still want to protect wine Geographical Indications (GIs)? A hot potato! Where the bucket ends is still to be found and the launching of both .WINE and .VIN new gTLDs is still an issue. At least some of the three applicants are following the ICANN new gTLD applicant guidebook, working with parties interested in bringing better protection mechanism to protect wine GIs. There seems to have been an attempt which has not worked... more
European TLD registry, EURid has announced that it is the first TLD Registry in Europe to be registered by the EU Eco-Management and Audit Scheme (EMAS). "EURid has taken an environmentally responsible approach to operating .eu for many years. Our environmental policy is based on the principle of 'reduce, reuse and recycle' and provides a framework for making sustainable choices." more
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