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The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. more
Until today's announcement by Canon, no large brand had broken the "thin brand line" by revealing their plan to apply for their own new top-level domain. Now with Canon's announcement, other major companies have been challenged to either announce their TLD plans or else state that they plan to forgo the chance to brand themselves at the top level of the domain name space. more
Yesterday evening, the ICANN's Generic Names Supporting Organization (GNSO) held its last teleconference of the year. We had invited ICANN's new gTLD supremo Kurt Pritz to give an update on the recent US Congress hearings. Kurt was ICANN's spokesperson in both hearings, and felt that the first was more favourable to ICANN than the second. more
It took a trip to California - the land of the gold rush - to discover that most elusive of ICANN aspirations: consensus. ICANN kicked off this week's meeting in San Francisco with a parade of Internet pioneers discussing the past, present and future of ICANN. ... ICANN insiders might focus on points of contention that came out of this morning's comments -- whether on new gTLDs or the future of the IANA functions -- but I was more interested by those areas where ICANN pioneers clearly agreed. more
British registry Nominet has launched a consultation on whether .UK should be opened up at the top level under a scheme called direct.uk. Currently, registrations are only allowed at the second level, .CO.UK being Britain's main Internet suffix. The question really isn't should this be done. The question is: why has it taken so long to get here? more
New gTLDs continue to be a major topic of discussion within ICANN circles, and the regional meeting currently underway in Tokyo has revealed some interesting updates for potential applicants. ICANN's Chief gTLD Registry Liaison, Craig Schwartz, delivered a great presentation on the progress being made behind closed doors at ICANN and provided the attendees with an insight into a couple of key changes that are likely to be seen in the Final Applicant Guidebook. more
The giant online retailer Amazon Inc is one step away from winning the .AMAZON top-level domain name after a 7-year battle with the eight Latin American countries. more
Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN's generic top-level domain (gTLD) program? They're complaining as if new gTLDs are being sold overnight in dark alleys with a no questions asked policy in exchange of a large suitcase filled with newly printed currency. This is definitely not the case, so what did they miss? more
Attendees at the public ICANN meeting in Brussels today heard from over two dozen companies that have implemented or are planning to support DNSSEC, the next-generation standard protocol for secured domain names. It is clearer than ever before that DNSSEC is becoming a reality. more
Earlier this week Verisign sponsored a two day conference on name collisions in the DNS. Despite the very short time frame in which it was organized, only a month from announcement to meeting, there were some very good presentations. I'll just hit some highlights here; all of the papers and slides are on their web site at namecollisions.net. Sunday morning started with a keynote by Bruce Schneier, who is not a DNS expert (and doesn't claim to be) but had some interesting observations on names in general. more
The essay describes six groups of gTLD performance indicators: (1) the presence of a secondary market; (2) uses of second-level domain names; (3) the identity of the owners of parked and not-in-use domain names; (4) domain name renewals; (5) the market size of the supporting complementary assets; and (6) the character of the person in charge of a given registry. A time-trend of these indicators would convey any price inefficiencies and bubbles, and the health of the industry. more
Do you recall when you were a kid and you experienced for the first time an unnatural event where some other kid "stole" your name and their parents were now calling their child by your name, causing much confusion for all on the playground? And how this all made things even more complicated - or at least unnecessarily complex when you and that kid shared a classroom and teacher, or street, or coach and team, and just perhaps that kid even had the same surname as you, amplifying the issue! What you were experiencing was a naming collision (in meatspace). more
This is a letter sent from the European Federation of Origin Wines (EFOW) to the courteous attention of Dr Steve Crocker, Chair of the ICANN Board , Mr Cherine Chalaby, Chair of the new gTLD Program Committee Board, Mr Fadi Chehadé, CEO of ICANN and Mr Akram Atallah, COO of ICANN. This letter, sent by its President Riccardo Ricci Curbastro, was sent today to ICANN and is entitled "ICANN initiatives for the attribution of new generic top-level Internet domains -- PDO and PGI wines' concerns". more
At its meeting in Durban, ICANN signed contracts with the applicants for four new top level domains. The new domains are ????, which means "web" in Arabic, ?????? and ????, which mean "online" and "site" in Russian, and ??, which means "game" in Chinese. They should give us an interesting hint about the future of the new TLDs, because all four are utterly, totally, generic. more
The first-ever .nxt conference recently concluded in San Francisco. The conference featured two days of productive, educational, and passionate discussion about the business of new generic top-level domains (gTLDs). While ICANN's public meetings have recently focused on debating the policies that will go into its gTLD Applicant Guidebook, the .nxt meeting moved the discussion into the future to tackle the issue of what to do when the program has actually launched... more
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