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This post outlines location factors that make the online world not as flat as some have claimed. I then outline the impact of these factors on the demand for new gTLDs. Domain names can signal geography by means of country-code Top Level Domains (ccTLDs) and new generic TLDs (gTLDs). Location is back in the spotlight for reasons laid out by Professor David R. Bell of the Wharton School in his recent book. more
On September 22, 2014, ICANN published an analysis of the review and assessment work that remains to be done before a new round of gTLD (generic Top Level Domain) applications can be initiated. According to the document, 2016 is the earliest a call for the next lot of applications to operate an Internet suffix could come. To many, a subsequent application window so soon after the 2012 round seems unrealistic. more
According to the latest DomainWire, CENTR's quarterly report, european ccTLDs closed August 2014 with 66.5 million registrations -- a net growth of 0.3% over the past 3 months. Chart below shows growth rates (3m averages) for both European ccTLDs and legacy gTLDs over the past 12 months. It suggests a continued trend downward of both TLD types with a stabilization observed since July. more
This post outlines a typical information-gathering process for online purchasing decisions and demonstrates why a different approach is needed when buying a domain name. Huge amounts of product information are now publicly available on the Internet. When buying most products, consumers rely on that wealth of information. About 70% of consumers make online reviews a key part of their buying choices, according to a 2012 Nielsen survey. more
Four of the top ten registrars in the world are not part of the nTLD, says AFNIC in a report released this month. More agile challengers are taking advantage of this situation. "Over and above these methodological considerations, one certain conclusion is that the cards are being reshuffled between the stakeholders. 'Challengers' are arriving thanks to nTLDs, while some incumbents seem slower in taking advantage of these new, still-emerging markets with their 2 million registered domain names compared with a world total of 276 million." more
This post outlines the advantages (good) and threats (bad) that can make or break a gTLD, and the eternal fact that some applications will doom themselves to failure (ugly). The Good... Waiting until the second round to apply for a gTLD may end up being a virtue for the following reasons... more
This post outlines some faulty decisions by new gTLD registries. The purpose is to guide future expansions and, hopefully, adjust some of the decisions that current registries have adopted, including demand prediction, pricing, marketing, doing good versus not doing good, and launch date... GTLDs that have no competition do not need to race to launch. They have the luxury of waiting to better assess prices and postpone investments in capacity. more
The success of the new gTLDs program depends on the actions of the winning registries and on ICANN's allocation policies for the second round of applications. A successful landscape would be dominated by only a few registries but would be less confusing for users. The major players: businesses and Internet users who drive the demand for the gTLDs; the registries who own and run the gTLDs; and ICANN, which sets the rules for determining a winner for each new gTLD. more
The essay outlines the necessary success factors for a niche search engine and raises doubt regarding the role of .Branding in niche engines' success. Some search engines want to target a niche market, not Google. Unlike Google, they're targeted and they are profitable that way. Consider Kayak (travel), Zillow (real estate), Yelp (reviews), and .xxx (adult websites). more
On August 27, 2014, the world became a bit more connected as the Internet welcomed more than 400 million Hindi language speakers in their own language. .???? (.Bharat), which means India in the Hindi language, was inaugurated on August 27 in New Delhi by Mr. Ravi Shankar Prasad, India's Minister of Law & Justice and Communications & Information Technology. more
World Domain Day (WDD) was held in India for the first time last month where hundreds gathered to discuss domain names and related markets. Key topics included the announcement of soon to be available domains in a number of Indian languages. more
Never let it be said that group therapy isn't effective. Prior to hosting a new Top-Level Domain (TLD) workshop for a group of Australian applicants last week, the only therapy I would have advised for new TLD applicants was electroshock therapy - given the confidence-sapping delays and the catastrophic impact of constant changes to the program such as Digital Archery, Name Collisions and GAC Advice. more
The Association of National Advertisers is at it again, this time spelling the death of new gTLDs barely after they emerge from the gate. In 1982, at the dawn of the video age, Motion Picture Association of America President Jack Valenti infamously told Congress, with more than one unfortunate reference to various types of violent crime, that the advent of the VCR would spell immediate and irrevocable doom to the motion picture industry, and that the device should certainly be thrown to the scrap heap even before its arrival. more
I am not such a good runner but I have decided to run early in the morning. It is what I just started to do today and to be honest, I hated it. But it does not matter, I will run again tomorrow morning... So what is the market for .RUN? Do runners communicate on Internet? Do they need to communicate because they are runners? Is .RUN for runners only? more
New York City is in the midst of a two part Landrush for its .nyc domain names. First is a 60 day application period (August 4 – October 3) during which anyone with nexus -- basically city residents -- can purchase an available .nyc domain name... It doesn't even matter if a name has a NYS Trademark or d/b/a registration, those names too are fair game... There are significant problems with this process. more
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