New TLDs

Industry Association: An Implementation Model

We read carefully Scott Hollenbeck's call to form a Domain Name Industry association to promote consistency in technical operations across the many moving parts of the industry and we, the Board and members of the Domain Name Association, largely agree. More formal coordination among registry operators and domain name registrars would improve the domain name registration experience for registrants and business operations for the domain name industry in general. more

A Trick to Register Good Generic Domain Names

A good domain name can be difficult to find... in particular when the domain name extension is highly demanded. It is what is happening with the .CLUB new gTLD. Should your Registrar tell you that the desired domain name is not available, it is not necessarily true. Anybody involved in launching a website has to go through a search for a domain name, and most of the time, it begins with the following question: "is the .com available?". Most of the time the answer is: "no it is not".  more

The Coding of Online Brand Protection

Moore's law postulates that the number of transistors in an integrated circuit will double every two years. That law has given us smartphones and other devices with astonishingly diverse capabilities at ever lower costs. However, while it does not encompass online brand infringement, many trademark managers feel that their task is likewise expanding at exponential speed and imposing escalating costs. Potential cybersquatting based in the more than one thousand new generic top level domains is only one new source of anxiety. While the jury is still out on the level of harmful cybersquatting and the efficacy of the new Rights Protection Mechanisms (RPMs) for new gTLDs, that ICANN program is hardly the only challenge. more

Top 10 Tips for Building a TLD Affiliate Network Using Social Media

It makes the strategist in my heart sing when I see that most of the new gTLDs labeled generic are in fact words that speak to a specific niche. Most are even so specific that the average person, a friend sitting next to you at a dinner party, your parents, can understand how a space online dedicated to that word might be a reasonable option for that audience and the names they chose online. And then inevitably you are forced to trot along the path of 'what about .com??!' with said dinner party guest. more

A New Way to Value Registry Business

There's a new site on the web - nTLDstats.com - that has a ton of valuable information about the new gTLD program. It shows numbers of registrations by registry, registrar, registry service provides - all the "Rs" in the domain name industry. It has quickly become the place where people go to measure how the industry, and the competitors in it, are doing. There's only one problem - not all domain registrations are created equal. more

Is racing.com a Half-Million Dollar Mistake for Racing Victoria?

What's a domain name? What business function do they serve? Can a domain name generate ROI? I imagine these were the questions the Board of Racing Victoria asked before signing off on the purchase of racing.com to support a Victorian racing industry joint initiative to establish a digital media and content platform similar to that of the AFL. more

Website Usage Analysis in the New gTLDs

A recent study, by EURid and the Leuven Statistics Research Centre, set out to better understand the most common usage of websites that are linked to domains, and we thought it would be an interesting exercise to extend similar analysis to the new gTLD market. So, we analyzed all second-level domains registered in new gTLDs according to published zone files on June 29, 2014.  more

Call for ICANN to Educate and Not Mislead GAC

I read with interest the recent blog written by Theresa Swinehart a Sr. Advisor to the President on Strategy. She wrote: "The most critical element of this [ICANN Transition] process is trust and alignment. To ensure success on this accountability track, we must as a community work closely together to make sure that the final process is meaningful. There is plenty of work to be done in an ambitious period of time." more

Is ICANN’s .IR Response at Odds with the ACPA and ICE Domain Seizures?

An initial review of ICANN's response to litigation seeking it to turn over control of the ccTLDs of Iran, Syria and North Korea led to the conclusion that it had opened a "legal can of worms". A few more just wriggled out, and they threaten the basic assumption that underlies the U.S. statute governing cybersquatting and the practices engaged in by Federal officials seizing domain names engaged in intellectual property infringement. more

ICANN’s .IR Response Opens Legal Can of Worms

ICANN has filed its initial response to writs of attachment issued by U.S. Courts that seek to have ICANN transfer control of the country code top level domains (ccTLDs) of Iran, Syria and North Korea to plaintiffs in various legal actions. The lawsuits were brought under a U.S. law that permits victims of terrorism and their family survivors to seek the assets of governments that provided support or direction of the terrorist acts. more

Who’s Who in the New Dot Brandscape - And Why Should You Care?

Let's go to the scoreboard. There are 1751 applications for new top-level domains. Nearly 1/3 (635) are brands. The rest are generics (e.g. .Buzz) and geographies (e.g .NYC). So, brands are definitely interested in new TLDs - and a handful of major industries have jumped into the lead. If you're in any of those verticals, it's time to pay attention. Your competitors may be giving your customers new ways to reach out, learn and buy from them. more

Scotland’s New TLD .scot Goes Live

The new TLD for Scotland, .scot, has been launched. About 50 sites run by "launch pioneers" are expected to go live on Tuesday. Among those who have signed up for a new domain are the Scottish government, referendum campaigners Yes Scotland and Better Together, WWF Scotland, NHS Scotland and Scouts Scotland. The .scot domain is one of a number of new top-level domains going live this year including .wales, .london, .berlin and .NYC. more

Where Are the Registrars With New gTLDs on the Mobile Web?

As mobile usage of the Internet continues to increase, I'm anticipating that new gTLDs will provide a better link (pun intended) from an ad to the web, from the offline to the online, when people see a meaningful domain name that they can remember to lookup on the go via their smartphone's mobile web. The mobile web is great for that instant real-time response to an ad's call to action. more

UDRP Failure Endangers Consumers

Yesterday I participated in a panel at the International Consumer Product Safety Conference sponsored by the International Consumer Product Health and Safety Organization (ICPHSO) held at the European Commission in Brussels Belgium. This conference brings together the global community of product safety engineers, manufacturers, retailers, regulators, inspectors, and counterfeiting investigators. The role of online fraud and illicit product traffic is clearly one of the conference priorities. more

Website Usage Trends Among Top-Level Domains

EURid and Leuven Statistics Research Centre have released the results of a study investigating websites under most popular top-level domains. more