An article in the September issue of Wired explores search spam and the role of .info domain names. The article, titled "Spam + Blogs = Trouble" is a good overview of the problems of search spam, blog spam, and other various forms of web activity designed to take advantage of search engines. (The article will be online September 5, but you can read it on page 104 of the print edition that is available to subscribers now). For those not versed in search spam, it's basically creating multiple websites, typically auto-generated by computers, to get good search rankings and then monetize the resulting search traffic through AdSense or affiliate programs. The article focuses much of its attention to splogs, or auto-generated blogs... more
Today, there are hundreds of once highly protected famous name brands, which were backed by multi-million dollar promotional budgets, now commonly used in daily lingo as generic names, as it was their huge popularity that made them lose their trademark protection. So why is the use of famous trademarked names as 'verbs' in our daily language feared by the attorneys representing that mark? Now this calls for a closer look... more
All those Internet Governance pundits who track ICANN the way paparazzi track Paris Hilton are barking up the wrong tree. They've mistaken the Department of Street Signs for the whole of the state. The real action involves words like rbldnsd, content filtering, and webs of trust. Welcome to the Internet! What's on the menu today? Spam, with some phish on the side! We've got email spam, Usenet spam, IRC spam, IM spam, Jabber spam, Web spam, blogs spam, and spam splogs. And next week we'll have some brand new VoIP spam for you. Now that we're a few years into the Cambrian explosion of messaging protocols, I'd like to present a few observations around a theme and offer some suggestions. more
It's no surprise that Google has been sued again for trademark infringement, but the basis of this lawsuit is surprising. Rather than another lawsuit over the sale of trademarked keywords to deliver ads (along the lines of the GEICO, American Blinds, Rescuecom and JTH Tax cases, or the dozens of international lawsuits), this lawsuit is based on a Blogspot blog URL. Because of its comparative novelty, this lawsuit raises some complex and unsettled legal issues. more
Have you ever thought of how reputation is created in cyberspace? Beth Noveck wrote an article, 'Trademark Law and the Social Construction of Trust: Creating the Legal Framework for On-Line Identity' in which she argues that, to determine what rules should govern on-line identity, we should look to trademark law, which has the best set of rules to deal with the way reputation is created in cyberspace. more
The other night I was chatting with my wife about things and I mentioned a TV show that I saw back in the 1980's about a home-brew nuclear device in which the bomb-squad person who cuts the cliche red or green wire makes the wrong choice. So I went to Google to find the movie. I had a hard time finding it. (I eventually did - it was the 1983 show Special Bulletin.) But along the way I more than once wondered whether my memory was playing games on me. The meta-thought that came about was this... more
ICANN announced recently that it has begun negotiations with an applicant for another 'sponsored' (non-open) top level domain, .XXX. There has been a fair amount of coverage, for and against. My initial reaction is (with the proviso that the public information to assess these things is always insufficient): .XXX seems plausible for what it is but it isn't what many probably think it is. ...that's the key to understanding this. This TLD is intended to be a trade association and is not a form of regulation. more
In the absence of any formal announcements, news of Google being accredited by ICANN as a domain name registrar, spread fast in the media today after it was first reported by Bret Fausett on Lextext -- see Google is a Registrar. The company has since mentioned that "Google became a domain name registrar to learn more about the Internet's domain name system," and that it has no plans to sell any domain names at the moment. However, speculations on what Google could do as an accredited registrar are far and wide. Here are ten, listed in no particular order... more
This is a hotly debated topic. Some Search Engine Optimizers (SEOs) claim that sites with a static IP address rank higher while other SEOs claim that shared hosting is just fine... that it would be stupid for search engines to penalize shared hosting since we are running out of IP addresses and so many sites are currently using name based hosting. ...I decided to run it through our statistical analysis engine to get the facts. Here is the methodology I used to answer this question. more
Researchers from Huazhong University of Science and Technology in China have started work on a project based on a distributed information retrieval system that promises to address future search engine scalability issues that are believed to be inevitable as the Internet continues to expand: "With the rapid increase of web pages, the coverage of search engines will become poorer and the update intervals will be much longer. If the current architecture of search engines is still in use, it will be an impossible mission to find the precise and comprehensive information in the future. This problem will be more serious when IPv6 technology is widely implemented in communication networks. The problem of 'Too much information means no information' may become a disaster with information explosion." more
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