Brands are an asset and have a value for organizations, as they generate revenue: Customers are happy to pay a premium for a brand they love. They will show a preference and be loyal to a brand they trust. There are various ways to estimate the value of a brand. An excellent point of reference is Interbrand, which for many years has followed the top 100 brands and publishes their value based on a combination of three factors. more
In its bid to be free of U.S. government oversight ICANN is leaning on the global multistakeholder community as proof positive that its policy-making comes from the ground up. ICANN's recent response to three U.S. senators invokes the input of "end users from all over the world" as a way of explaining how the organization is driven. Regardless of the invocation of the end user (and it must be instinct) ICANN cannot seem to help reaching back and slapping that end user across the face. more
Internet addresses registered in new gTLDs are holding their own against -- and in some cases outperforming -- comparable addresses registered in legacy domains like .COM, according to new data that provides the best window yet into the operational functionality of new gTLD addresses. A question on everyone's mind in the run up to new gTLDs was: how would new domains perform in the wild against legacy domains on the key criteria of search? more
In a story ran by the New York Times over the weekend, the viability of introducing hundreds of new top-level domains in the market has been criticized by individuals including Esther Dyson, a technology investor who served as the founding chairwoman of ICANN. Dyson likens ICANN's plan for the introduction of new gTLDs to creating derivative-like businesses on Wall Street that have no value. "You can charge people for it, but you are contributing nothing to the happiness of humanity." more
I'm curiously puzzled, but not entirely surprised, how a company such as Amazon (NASDAQ: GS) allowed its servers to be interrupted for any length of time due to severe storm damage in northern Virginia this past weekend. Companies using cloud servers are both expectant and dependent on being able to pull information from cloud sources to operate their businesses without interruption. After all, IT professionals have been preaching the security and reliability of the cloud for quite some time to manage large data off-site. Steps for Amazon to repair credibility should be transparent and swift. more
The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there's no real need to enter a domain name in the browser and therefore domain names are far less important. They're absolutely right. Why would you type www.rolex.com when you can simply enter 'Rolex' and be there before you blink? But where they are seriously wrong is when you enter anything like 'Interlink', 'Pronet', 'National Trust', 'Premier Traders' or 'United Manufacturing', uncontrollable citations will gush out from every corners of the world. more
In my job as part of a consultancy company, I know there are two types of reports our clients are interested in - those that are written for the customer to be used internally and those that are to be used externally. Quite often, instead of well thought out and researched pieces, these last-mentioned reports are created simply to underscore the opinion of the party paying for them. So when I received research by AT Kearney on A Viable Future Model for the Internet, I immediately checked who had paid for that report. more
With all of the buzz around apps & app stores it would be easy to assume that mobile apps have unstoppable momentum and that the mobile web is taking a back seat. It's worth taking a step back to see how this is all going to pan out. Will mobile apps dominate completely and overwhelm the mobile web or does the mobile web still stand a chance? more
After the court's decision, the PTA ordered all the operators in the country to block the website, www.facebook.com, until further orders. It said the directives had been issued by the ministry of information technology and telecommunication in view of the LHC's order. All the ISPs of Pakistan have blocked access to all the hosting servers of www.facebook.com. ...all the Mobile Network Operators of BlackBerry Services in Pakistan were also trying to block access to the FaceBook.com but they could not do it because the Blackberry Services are routed through RIM... more
Fundamental & imperative story behind this enablement of a meaningful string as IDN ccTLD name script in local language is very interesting. Previously there was a limitation of two letters as abbreviation for the IDN ccTLD name script and it is I, who proposed and convinced ICANN to remove this limitations that enabled all countries and territories of the world (who use non-Latin base script of their official language) to apply for a meaningful abbreviation or full name of the country as IDN ccTLD. more
In January we presented the glorious history of the MIT spam conference, today we present the schedule for the first day. Opening session will be from this author, Garth Buren with a topic entitled The Internet Doomsday Book, with details be released the same day as the presentation. Followed by Dr. Robert Bruen with a review of activities since the last MIT spam conference... more
Google's announcement that it will "review" its business operations in China and is no longer willing to censor its Chinese search engine, Google.cn, is generating a range of reaction in China. Conversation over at the #googlecn hashtag on Twitter -- created shortly after the announcement -- has been raging fast and furious. more
I outline the implications for value presented by ICANN's proposed introduction of new Top-Level Domains (TLDs) on user search and navigation, companies, and registries... For the new tools to be value adding they should facilitate navigation, reduce search cost, or provide actionable branding information through marketing. Unfortunately, the new TLDs bring in a mixed bag of value-adding and -destroying tools. more
I received an e-mail from Google Adsense about its new interest-based advertising feature. The latest feature of Google AdSense allows Google to track the behavior of users who click on ads on their AdSense network. It also allows Google users to ‘select’ their interests—this way they would view advertisements based on their category of interest…
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One big story of the day was Facebook's new and improved terms of service which this Consumerist post flagged and which set off a firestorm of controversy... What Was Facebook's Mistake? Facebook could have avoided much of the controversy by providing its users some advance notice of the upcoming changes. more
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