Are Click Fraud Numbers Being Exaggerated by the Traditional Media?

As you certainly noticed, a lot of traditional media has recently been focusing on click fraud. Is it as big of an issue as it is made out to be, compared to traditional advertising? Unfortunately Eytan Elbaz of Google will not answer this question with statistics, but he lets us know that Google has the problem under control. Here are some notes based on the Click Fraud Session at the Targeted Traffic Conference in Hollywood, Florida last week. more

Goo Goo Goggles: 700MHz Spectrum Auction and the U.S. Taxpayers

Scott Cleland claims the open access rules on 700MHz spectrum triggered by Google's bid fleeced the US taxpayer by $7bn. I don't buy it, even as a signed-up fully-paid network neutrality opponent. Firstly, the numbers ignore economics. If the C block was encumbered, that would raise the prices of the A and B blocks. So you need to take a much smaller differential as to the cost of the encumbrance. more

UDRP Complaint: Actually, a Motion for Summary Judgment

Trademark owners (and here I'm talking about those with U.S. registrations even if they are foreign entities) have a choice of forum for challenging alleged cybersquatting domain names. They can either sue in district court under the ACPA, or get a quicker and less expensive result by filing a complaint and asserting a claim under the UDRP. But to get to a quicker and less expensive result everything about the process is accelerated, and this begins with drafting the complaint. more

ICANN’s New gTLD Process: Hype and Reality

At its 32d International Junket Meeting last week, ICANN's Board approved the GNSO Council's recommendations for the eventual addition to the root of new generic top-level domains (gTLDs). This means that eventually, when the staff drafts, community comments upon, and Board approves implementation processes, those with deep pockets will have the opportunity to bid for new TLD strings... more

ICANN’s Allocation Method for New TLDs

ICANN recently commissioned a report from Power Auctions LLC to investigate the merits of auctioning new Top-Level Domains (TLDs). Below I outline some of the issues related to stakeholder interests and mechanism design... Successfully managing the design of an allocation mechanism for new TLDs will entail coordinating functions across various competencies. To rely on a standard auction mechanism for the allocations would be a historic setback for the domain name industry, as successful allocation design is all in the details. more

A Case for Dot-Outlet TLD

This post outlines the correct use of an outlet strategy, points out the value of such a strategy, and the advantages of executing the strategy through a new ICANN top-level domain (TLD) instead of a second-level domain name. Some companies need to signal a brand name with low prices and quality/utility, whether the strategy is for a primary or secondary corporate brand. A successful strategy has to explicitly include lower price and quality. Otherwise, with only a lower price, a brand owner would cannibalize the main brand and cause damage to brand equity. more

RealTimeML:  Email Send Time Optimization for Supply Chain Bottlenecks

Look for this trio of email-related organizations MessageGears, Validity, Vidi-Emi, to become trailblazers in the RealTimeML Email landscape. This article will examine the nascent concept of utilizing RealTimeML to optimize for open rates and ultimately engagement rates by using a SendTime Email Optimization model. The model will infer RealTimeML predictions for optimal engagement rates, which provides enormous value throughout your current supply chain. Additionally, we will share ongoing time trials to serve the model efficiently. more

Cord-Cutting on Continued Rise - New Findings Suggest Quarter of US Households Now Without Cable

One-Quarter of US Households Live Without Cable, Satellite TV Reception, according to new GfK Study: "New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception. more

Report on Today’s State of DNS Services

The Domain Name System, or DNS, has come a long way since its early days and the constant expansion of consumer activity and security concerns has raised further awareness about the critical role of the DNS. However, as the Yankee Group Research points out in a recent report, "there are more changes coming that are also raising the profile of DNS -- notably the move to cloud computing and the migration to IPv6." Suffice to say this is "Not Your Father's DNS". The report titled, "DNS: Risk, Reward and Managed Services" takes a fresh look at today's state of the DNS and the pros and cons of in-house, ISP and managed service provider DNS management options. more

3 Processes That Ensure IoT Cybersecurity Compliance

IoT devices have ingrained themselves into almost every aspect of modern life. From home assistants to industrial machinery, it's hard to find a device that isn't connected to a network and gathering data. Despite widespread adoption, IoT cybersecurity compliance remains surprisingly low. A big reason for this is the unique challenges IoT devices pose to operators. more

2012 Security Predictions: APT’s, Mobile Malware and Botnet Takedowns

As the weeks remaining in 2011 dwindle and 2012 peaks out from behind the last page of the calendar, it must once again be that time of year for purposeful reflection and prediction. Or is that navel gazing and star gazing? At the highest level of navel gazing you could probably sum up 2011 with one word -- "More"... But let's put that aside for now. What does 2012 hold in stall for us? more

Have New Domains Had Our Twerking Moment?

There's a lot of .buzz about Google's new holding company, Alphabet. From .NYC to .London to .Tokyo the "new Google" story is making .news everywhere, as the .media large and small speculates on what it means for the .online and .tech industries, and beyond. After all, as one of the .top brands and companies in the .world, when Google makes a move it can have .global impact. more

Zango Verdict is Good News for Spam Filters and Blacklists

Zango, a company that used to be called 180 solutions, has a long history of making and distributing spyware. (See the Wikipedia article for their sordid history.) Not surprisingly, anti-spyware vendors routinely list Zango's software as what's tactfully called "potentially unwanted". Zango has tried to sue their way out of the doghouse by filing suit against anti-spyware vendors. In a widely reported decision last week, Seattle judge John Coghenour crisply rejected Zango's case, finding that federal law gives Kaspersky complete immunity against Zango's complaint... more

The GAC Strikes Back

Last week in Prague, the GAC (Government Advisory Committee) relentlessly hammered ICANN over a range of issues relating to the new gTLD program. And while their criticisms were legitimate, one has to wonder to what extent governments were punishing ICANN for past offenses. At the same time, the ICANN board and management seem to have finally - much belatedly - figured out how important it is to maintain a constructive and positive relationship with governments. more

An Attack on WiFi Spectrum

A little over a year ago, the FCC approved the use of 1,200 MHz of spectrum in the 6 GHz band for public use -- for new WiFi. WiFi is already the most successful deployment of spectrum ever. A year ago, Cisco predicted that by 2022 that WiFi will be carrying more than 50% of global IP traffic. These are amazing statistics when you consider that WiFi has been limited to using 70 MHz of spectrum in the 2.4 GHz spectrum band and 500 MHz in the 5 GHz spectrum band. more