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Social and Digital Marketing are two of the fastest growing, and arguably the most important, pieces of branding today. According to eMarketer, 2017 digital marketing expenditures will account for 38.4% of total ad spending and are projected to be almost 45% by 2020. This is double what they were just a few years ago and growth doesn't seem to be slowing down. more
Among the many issues affecting ICANN's thousand new TLDs is collisions, that is, the same name already used elsewhere. The other uses are non-standard and unofficial, but some names turn out to have been used a lot. One approach to see how bad the collisions are is controlled interruption, in which the TLD publishes wildcard records with obvious impossible values, in the hope that systems that use colliding names see them and do something about it. more
Words (and by extension their constituent letters) are as free to utter and use as is the air sustaining life. No one owns them. There is no toll fee to be paid to dictionary makers who curate them. There are, however, two carve-outs from this public domain, namely words and letters businesses use as designations of origin for their marketplace presence, protected by trademark law; and words and letters arranged expressively by authors, protected by copyright law. more
Despite the launch of more than 1,200 new gTLDs, .com remains far and away the most popular top-level domain involved in domain name disputes. In 2016, .com domain names represented 66.82 percent of all gTLD disputes at the World Intellectual Property Organization (WIPO), the only domain name dispute provider that publishes real-time statistics. And, as of this writing, the rate is even higher so far in 2017, with .com domain names accounting for 69.78 percent of all disputes. more
The Domain Name Association (DNA) recently commissioned Web Traffic Advisors, with supporting analysis from Kevin Rowe of Rowe Digital, to do an independent study, Hidden Advantages of Relevant Domain Names, to answer the following question: Can domain name extensions, especially meaningful or relevant domain name extensions (e.g. .Club, .Online, .Rocks, .Today), have the same opportunity as traditional or more generic ones (e.g. traditional .Biz, .Com, .Info, .Org)? more
We recently wrote in response to how LegitScript is painting inaccuracies about the Canadian International Pharmacy Association ("CIPA"). With our members' 100% perfect safety record selling life-saving medications to millions of Americans for over 15 years, we are proud to participate in a regulated industry. We are also confident in the affordable solution we provide for consumers struggling with outrageous medication prices in the U.S. more
The Registration Operations Workshop (ROW) was conceived as an informal industry conference that would provide a forum for discussion of the technical aspects of registration operations in the domain name system. The 6th ROW will be held in Madrid, on Friday May 12th 2017 in the afternoon, immediately after the GDD Industry Summit and prior to ICANN DNS Symposium and OARC 26, using the same venue as all above-mentioned events. more
Do consumers still get confused when they see a URL without a .com (or other traditional extension)? Probably -- but I don't think anyone really knows the answer to that from a global perspective. What I do know, however, is that it's important for those of us in the new TLD industry to help our brand customers ensure that we're providing audiences with the best possible chance to identify new domains as legitimate web addresses. more
In the afternoon of March 29, the CAICT held the ICANN 58 China Internet Community Readout Session in the CAICT together with the ICANN Beijing Engagement Center. Mr.Li Xiangning, Deputy Director General of Information and Communication Administration under the Ministry of Industry and Information Technology (MIIT), attended the event and gave a speech on the meeting. Over 60 representatives from related governmental agencies including the Office of the Central Leading Group for Cyberspace Affairs, the Ministry of Foreign Affairs and Beijing Communications Administration, domain name registries and registrars, industrial organizations, institutes and universities participated in the seminar. more
Our latest research shows that dot brand domains continue their qualitative and quantitative growth. We carried out a complete cycle of analysis in April 2017, and found that brands had registered 6,505 domains in their Top Level Domains, which represents a progression of 3% compared to February 2017. 761 actual websites are published on these domains, which represents an increase of 6% form February 2017. more
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