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Developing a .brand TLD strategy requires resources and input from almost every function in your organisation. Unfortunately, most organisations that applied for a .brand TLD have successfully de-prioritised the project to the point where even the executives who signed off on the project in 2011/2012 may need to be reminded what it is. Funding allocation may or may not still exist. Your digital brand roadmap may or may not include reference to the TLD. more
The IANA Stewardship Transition process may have started more than a year ago, but last week it reached its pinnacle with the publication of the compiled Proposal to Transition the Stewardship of the Internet Assigned Numbers Authority (IANA) Functions from the US Commerce Department's National Telecommunications and Information Administration (NTIA) to the Global Multistakeholder Community" by the IANA Coordination Group (ICG). more
Back in the 1990s as the Internet was starting to become visible to the world, several people had the bright idea of setting up their own top level domains and selling names in competition with what was then the monopoly registrar Network Solutions (NSI). For these new TLDs to be usable, either the TLD operators had to persuade people to use their root servers rather than the IANA servers, or else get their TLDs into the IANA root. Attempts to get people to use other roots never were very successful... more
Google has posted details on Ranking of new gTLDs (new gTLDs) in search. John Mueller, Webmaster Trends Analyst, said that new gTLD's will be treated the same as other gTLD's such as .com. He stated: "Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search." The ambiguous use of the word "overall" in the statement, may leave some doubt as to whether the 600 .brands -- new domain extensions operated by brand owners -- are included or excluded in any VIP search ranking treatment. more
Posted here on behalf of DotConnectAfrica Trust as rejoinder and reply to Andrew Mark's recent article... In his article, Mr. Mark tried to re-frame the ongoing discussions and commentary about DCA Trust's recent IRP victory against ICANN as one about "requisite support for geographic string" to assist him reach the biased conclusion that ZACR's bid has the required support to run .Africa whilst DCA Trust's bid does not. more
Today marks a major milestone for .brand Top-Level Domain applicants, as we pass the deadline set by ICANN for them to sign their Registry Agreement (RA). For those who have knuckled down over the last few weeks and months to meet this deadline, congratulations -- for many, this was no mean feat and the effort should be acknowledged. more
I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more
When last we wrote, trademark lawyers had written an outraged letter to ICANN about the $2500 price to preregister trademark.sucks names, and ICANN, reliably panicking in the face of legal threats, wrote to the US Federal Trade Commission and Canadian Office of Consumer Affairs saying please tell us that's illegal so we can shut down this registry with whom we just signed a long-term contract. (The mysterious $1 surcharge turned out to be a weak attempt by ICANN to collect debts that affiliates of registry owner Momentous defaulted on long ago.) more
I've heard a lot of discussion of the .africa controversy of late -- from conspiracy theories to questions about staff competence to concerns about the role of the GAC. And it's hard not to find faults galore in the way this process and the IRP reporting has played out. But before we get too lost in the weeds of procedure or the future of ICANN, lets not lose track of what this debate was first and still is fundamentally about: a string. more
In June, MarkMonitor joined our colleagues once again at the Internet Corporation of Assigned Names and Numbers (ICANN) 53rd public meeting in Buenos Aires, Argentina. Several high-profile and contentious issues were on the agenda, many of which have significant impact on the interests of intellectual property and brand owners. Among these are the ongoing ICANN Accountability issues and the impending departure of ICANN CEO Fadi Chehadé; registrant information (Whois) transparency, accuracy and accessibility; and the timing of the next round of new gTLD applications/delegation. more
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