New TLDs

Will Uniform Rapid Suspension Be a Substitute for Defensive Domain Name Registrations?

Many law firms and Intellectual Property departments in charge of managing brands and domain names for their customers or businesses must have had that same question: "how do I protect a brand online under the ICANN new gTLD program?" The first potential answer that is usually offered up to an enquirer is: "the Trademark Clearinghouse does that". As time goes by, and the rules under which the Trademark Clearinghouse operates are better defined and understood this answer becomes clearly fallacious. more

The Overlooked Signals of ccTLDs

Two ccTLD signals should get more attention when we're talking about the domains' benefits. Companies in emerging markets can signal their brands to expats and/or westerners. This ability to take the companies' appeal beyond their immediate, national markets deserves a look and some appreciation. Traditionally, Western companies have been the ones who registered ccTLDs to signal target="_blank" operations in overseas markets, while companies in emerging markets use them to signal their local brands to the local market. more

DotGreen Debrief: How the Applicant Auction Helps Mission-Driven Applicants

DotGreen announced on Friday that it has withdrawn its application for .green from ICANN's new gTLD program. We were surprised to hear the news, particularly after all of the effort that DotGreen has put into building a community and a movement around its application. While we at Innovative Auctions agree with Annalisa that the ICANN Last Resort auction would have been a poor choice for the DotGreen Community, we believe that the Applicant Auction is a great tool for single-string applicants who want to see their TLD used for a community purpose. more

DotGreen Is No More

Kevin reported on this last night. As you can see from the reactions to his post a lot of people are surprised, shocked and even quite upset that the DotGreen application has been withdrawn. It's not the only application for the string, which is why it was withdrawn, but to many people in the ICANN space it was the applicant everyone associated with the string. The unfortunate reality of the new TLD process is that money speaks more loudly than anything else. more

ICANN’s Strong Rebuke to Verisign’s Chuck Gomes

Word to the wise: Fadi Chehadé's ICANN isn't going to take criticism lying down! In the past, the organisation has tended to react to criticism with a silence that was probably considered a way to avoid aggravating critics any further, but instead tended to infuriate people that were expecting answers. No longer. Since Chehadé came in as CEO, they get answers! more

Looking Internally for the Success of Your TLD Strategy

Last week, I had the privilege of presenting at the Digital Marketing & gTLD Strategy Congress in London on how to create a TLD strategy and activate your path to market for launch. Some of the best and brightest minds in the industry attended and it was encouraging to hear from major brands such as Phillips, Microsoft, Google and KPMG, as well as a variety of other applicants. While in my previous blog I discussed why a .brand TLD strategy is important, let's now delve deeper into engagement strategies and why this is the key to a successful .brand. more

Phishing: A Look Into the E-Crime Landscape

At the recent Anti-Phishing Working Group meeting in San Francisco, Rod Rasmussen and I published our latest APWG Global Phishing Survey. Phishing is a distinct kind of e-crime, one that's possible to measure and analyze in depth. Our report is a look at how criminals act and react, and what the implications are for the domain name industry. more

New gTLD Registration Strategies: Preparing for the Inevitable

As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. more

Is the Risk Real With the New gTLD Program? (An Interview with Verisign)

It's late in the new gTLD day and the program looks to be inching ever closer to the finish line. Yet last minute hiccups seem to be a recurring theme for this ambitious project to expand the Internet namespace far beyond the 300 odd active TLDs in existence today (counting generics and country codes). A drive for growth which is already underway, with 63 gTLD contracts now signed as of mid September... But will those users find themselves at greater risk because of this namespace expansion? That's what several parties have been asking in recent months. more

The Maturing Domain Industry

Day one of the Digital Marketing and gTLD Strategy congress is happening in London today. As we inch ever closer to new gTLDs actually launching on the Internet, business models and marketing approaches are becoming clearer and better defined. This was evident in today's presentations and workshops, with applicants and current TLD operators alike showing much greater depth of thought into how these namespaces might actually be of use to Internet users. more