New TLDs

Sony Uses Brand TLD ‘.sony’ for Bond Game Site

Sony is using it's newly secured brand Top-Level Domain, '.sony' for a game site as part of the promotion for its latest Bond movie. more

Challenges for .brands - From Strategy to Implementation Planning

While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more

Do New gTLDs Disrupt .com?

This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more

Three Things TLD Registries Must Know About China’s Domain Name Regulation

Recently there have been a number of news reports/articles that are incorrect or misleading in interpreting China's domain name management policy. James has posted an article aiming to clarify what is going to in China's domain name market. Considering the potential negative impact of those reports on the participants of this market, I supplement James's post by pointing out three things, which I believe critical for any TLD registries that hope to have a better understand of China's domain name regulation and the special action based on it. more

Is Sharing the Answer to .BRAND Top Level Domain Disputes?

In opening up for the .BRAND top level domain, ICANN has artificially created a scarce resource of great commercial value. Indeed, the values of the .BRAND TLDs may be astronomical due to the investments made by the companies that own the trademarks represented in the .BRAND TLD. While the above is interesting in its own right, I will here focus specifically on how we deal with situations where more than one company has a legitimate trademark interest in a particular .BRAND TLD. more

Dot Brands Should Not Rush to Market, but Build Effective Strategies First

Brands applied for their new gTLDs to protect their brand and ensure they didn't miss an important new opportunity, but few had a clear business case for how they would use the gTLD platform when they applied. As brands approach the July 29th contracting deadline, the inevitable question is arising: "What do we do with this?" more

What’s Going on in China’s Domain Name Industry?

Recently, there has been a lot of noise about China tightening control of the new top-level domains and how it could severely damper domain name registrations in China and one should make preparation for the worst. Initially, I tried to stay out of this as I know all the players behind this. But given that at least 3 people have emailed me asking what's going on, I decided to clear the air here. more

2017, Year of Consolidation for Domain Name Market, AFNIC Study Suggests

AFNIC, the domain name registry for .rf (France), recently conducted a study of major trends for "Legacy gTLDs" or traditional TLDs such as .biz, .com, info, etc., as well as country code TLDs corresponding to territories such as .de (Germany), .fr (France), and .uk (United Kingdom). The new TLDs have note been included in this study since they are still something of a "new development", but will be included in the future, AFNIC says. more

Vox Populi Registry Says “Enough” About .SUCKS Accusations

Vox Pop Registry, the .sucks TLD operator, broke its silence today and has sent a letter to ICANN and government agencies in response to the extortion accusations."There has been much said lately about Vox Pop Registry, the company bringing dotSucks names to the Internet, not all of it flattering, some of it outright false and defamatory," says John Berard, CEO of Vox Populi.  more

ICANN Board Member and Former GAC Chair to Give Evidence in .Africa Case

The controversy over the competing .africa TLD applications has been going on for some time. A recent decision by the International Centre For Dispute Resolution (ICDR) said that ICANN had breached its own by-laws and has questioned why ICANN won't allow a current board member and the former GAC Chair to speak to them and provide evidence. A letter that was published on the ICANN site yesterday suggests that ICANN may have changed their tune... more

Lessons from .Build One Year After Launch: Q&A with CEO and Founder George Minardos

The .build domain namespace opened in General Availability in April 2014, as a domain name designed specifically for the online needs of the building industry and beyond. As the appointed technical provider for .build, ARI Registry Services powered the launch and continued technical operations for this global domain name. A year into the life of the namespace, ARI Registry Services' Head of Global Consulting Tony Kirsch caught up with George Minardos, CEO of .build to talk about his insights to date, what he's learnt about the domain name industry, and a look at where he thinks it is heading. more

We Need a Focused, Cooperative Strategy for Marketing New gTLDs

This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused marketing strategy crucial to the success of the program. In addition, success requires cooperation among registries and resellers when it comes to sales and marketing. Impulse buying aside, a product's sales are driven by the product's utility... more

ICANN Asks U.S. Federal Trade Commission Whether .SUCK is Violating Any Laws

Allen Grogan, ICANN's Chief Contract Compliance Officer, has written a blog post today concerning a formal letter it has received asking the agency to halt the rollout of .SUCKS, a new gTLD operated by Vox Populi Registry Inc. As it stands, a ruling against Vox Populi by ICANN could result in federal prosecution or other legal action, according to ICANN officials. more

com.google April Fools’ Is No Laughing Matter: What .google Could Mean for Other .brands

When April Fools' Day rolls around each year, Google is generally one of the front runners for jokes -- often making headlines for its quirky gimmicks. This year was no exception. On April 1st, Google launched its first domain name under the recently delegated .google Top-Level Domain (TLD), a massive milestone for all .brand TLD owners. Google is encouraging millions of people around the world to visit: www.com.google. more

Premium Generics, the Domain Industry’s Luxury Goods

Categories. The mere mention of the word risks eliciting groans from any domain industry specialist. In the run up to the new gTLD program, this concept was oft discussed. It seemed obvious to most that TLDs were not a homogenous ensemble but instead, could exist in many different shapes and sizes. Except to ICANN staff. They systematically refused to entertain the notion of categories. Even when ICANN Board members suggested some kind of recognition for different TLD types should be hardwired into the program! more