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The 2015 infographic reflects some of the intriguing highlights of the new gTLD industry... Revenues are based on the average retail price over four registrars (101domain, eNom, GoDaddy and United Domains) at the end of December 2015. In the case where a TLD was unavailable at all four registrars, one or more alternative registrars were used for the average price. Top five TLDs launched in 2015 are based on TLDs entering into General Availability after January 1st and based on volume, not revenues. more
Last week I published a blog looking back on the year that was 2015 and reflecting on some of the challenges and achievements for new TLDs. Turning our gaze forward, I think 2016 is shaping up to be the biggest and best year that we've enjoyed to date and will surpass many expectations as we continue the push towards mainstream adoption of these wonderful, innovative digital assets. more
The cybersecurity firm, IID, is anticipating an unprecedented series of domain registry failures due to lack of gTLD popularity by 2017 in the form of bankruptcies and abandonment, leading to demise of websites relying on them. more
Sony is using it's newly secured brand Top-Level Domain, '.sony' for a game site as part of the promotion for its latest Bond movie. more
While your strategy and objectives speak more broadly to why you're launching a .brand TLD, your implementation plan covers the all-important 'how'. Once you complete your strategy workshop session to agree upon objectives and approach, how do you actually launch a .brand TLD? You need an implementation plan to guide you from strategy to launch, and beyond. At its core, the implementation plan is a checklist; just like a pilot landing a plane, you need to run through your checklist to ensure you don't miss any crucial elements. more
This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more
Recently there have been a number of news reports/articles that are incorrect or misleading in interpreting China's domain name management policy. James has posted an article aiming to clarify what is going to in China's domain name market. Considering the potential negative impact of those reports on the participants of this market, I supplement James's post by pointing out three things, which I believe critical for any TLD registries that hope to have a better understand of China's domain name regulation and the special action based on it. more
In opening up for the .BRAND top level domain, ICANN has artificially created a scarce resource of great commercial value. Indeed, the values of the .BRAND TLDs may be astronomical due to the investments made by the companies that own the trademarks represented in the .BRAND TLD. While the above is interesting in its own right, I will here focus specifically on how we deal with situations where more than one company has a legitimate trademark interest in a particular .BRAND TLD. more
Brands applied for their new gTLDs to protect their brand and ensure they didn't miss an important new opportunity, but few had a clear business case for how they would use the gTLD platform when they applied. As brands approach the July 29th contracting deadline, the inevitable question is arising: "What do we do with this?" more
Recently, there has been a lot of noise about China tightening control of the new top-level domains and how it could severely damper domain name registrations in China and one should make preparation for the worst. Initially, I tried to stay out of this as I know all the players behind this. But given that at least 3 people have emailed me asking what's going on, I decided to clear the air here. more
AFNIC, the domain name registry for .rf (France), recently conducted a study of major trends for "Legacy gTLDs" or traditional TLDs such as .biz, .com, info, etc., as well as country code TLDs corresponding to territories such as .de (Germany), .fr (France), and .uk (United Kingdom). The new TLDs have note been included in this study since they are still something of a "new development", but will be included in the future, AFNIC says. more
Vox Pop Registry, the .sucks TLD operator, broke its silence today and has sent a letter to ICANN and government agencies in response to the extortion accusations."There has been much said lately about Vox Pop Registry, the company bringing dotSucks names to the Internet, not all of it flattering, some of it outright false and defamatory," says John Berard, CEO of Vox Populi. more
The controversy over the competing .africa TLD applications has been going on for some time. A recent decision by the International Centre For Dispute Resolution (ICDR) said that ICANN had breached its own by-laws and has questioned why ICANN won't allow a current board member and the former GAC Chair to speak to them and provide evidence. A letter that was published on the ICANN site yesterday suggests that ICANN may have changed their tune... more
The .build domain namespace opened in General Availability in April 2014, as a domain name designed specifically for the online needs of the building industry and beyond. As the appointed technical provider for .build, ARI Registry Services powered the launch and continued technical operations for this global domain name. A year into the life of the namespace, ARI Registry Services' Head of Global Consulting Tony Kirsch caught up with George Minardos, CEO of .build to talk about his insights to date, what he's learnt about the domain name industry, and a look at where he thinks it is heading. more
This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused marketing strategy crucial to the success of the program. In addition, success requires cooperation among registries and resellers when it comes to sales and marketing. Impulse buying aside, a product's sales are driven by the product's utility... more
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