New TLDs

Google Wins .APP New gTLD Auction for $25 Million

Michael Berkens reporting in TheDomains.com: "The new gTLD .APP sold for $25 Million to Google today in a ICANN Last Resort Auction which I think is very good news for the new gTLD program in general. This is the highest price paid in an ICANN Last Resort Auction. It looks like Google was willing to pay over $30 Million based on the info published by ICANN..." more

ICANN All Set for the gTLD “Reveal Day” in London

ICANN plans to announce the long-anticipated list of applied-for domain names under its new generic Top-Level Domain (gTLD) program tomorrow. The announcement will be made in London at 12:00PM and streamed live on ICANN's website. ICANN has received over 1,900 applications from around the world. more

DOTZON Study: Digital Company Brands 2024

DOTZON presents the seventh edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness " of a company. For "Digital Company Brands 2024", all companies worldwide that have their own internet extension were once again analysed.  more

ICANN Released Its Draft for New Top-Level Domains, 45 Day Comment Period Now Open

In follow up to its earlier announcement this year regarding the relaxation of rules for the introduction of new Top-Level Domains, the Internet Corporation for Assigned Names and Numbers (ICANN) yesterday released a draft version of the Applicant Guidebook for those interested in applying for a new generic Top-Level Domain (gTLD). Although application comes with a hefty entry fee of close to $200,000, the development of new gTLD introductions will be of particular interest to trademark owners as well as any other company involved with domain names. Among various issues, the guidebook aims at addressing concerns such as who would qualify for '.apple' or '.amazon' gTLDs. more

First gTLD Auction Settled; Next Auction Will Be on August 13th

We're pleased to announce that the first Applicant Auction has come to a successful finish! As of this morning, the winners are now the only remaining applicants for the six contested strings... The winning prices totalled $9.01 million, which we have distributed to the other applicants after confirming that their ICANN applications have been withdrawn. more

Aussie Football Code Makes Habit of Brand Innovation with Its Branded TLD

The world's first sporting code to launch its own branded Top-Level Domain (TLD) has continued to flex its innovation muscle with a creative new endeavor. The Australian Football League (AFL) has added www.coffee.afl to its existing line-up of .afl sites. The dedicated website offers fans the chance to buy team branded coffee pods, with proceeds going to support their clubs. more

DNS Evolution: Innovation or Fragmentation?

There is no single name system that is necessarily bound to the Internet. Unlike IP addresses which are in every IP packet, names are an application construct, and, in theory, applications have considerable latitude in how they handle such names. There could be many name systems that could coexist within the Internet, in theory. In practice, there is strong peer pressure to use a single name system. more

Registry/Registrar Separation: Clarifying the Mess!

Do you keep hearing about this Registry/Registrar Separation (or Vertical Integration) issue but really aren't sure what it's all about? This post should help you to get a better understanding of the details of this saga which is one of the most controversial, yet still unresolved issues within the new gTLD program. more

Bloomberg: Pricing of New TLDs Seem “Kind of Random”, Sector in “Flux”

Bloomberg's Economic Editor, Peter Coy, suggests that the Top-Level Domain pricing seen in the market today appears to represent a big pricing experiment in a sector of the economy "that's in flux". more

How Safe Are Your .KIDS?

This year has been one of the busiest years for domain launches in quite a while. Before the end of 2022, we'll see one more significant domain launch, namely .KIDS, on November 29, 2022. This extension is being launched as a safe space on the internet for children and parents. The registry has set out some very strict use policies to make this happen. Some companies have already registered their brands during the Sunrise Period, while others have taken up names in the Community Sunrise. more

Announcing the Final Terms of the First Applicant Auction for Contested gTLDs

We received several emails and phone calls with thoughtful comments on the proposed plan for the first Applicant Auction and have made several small changes to the plan. The final terms will be sent to applicants who requested the RFC, and can also be requested on our website. Here is a quick summary of the changes. more

Expression of Interest for New TLDs: Time to Shine!

Like many of those present at the ICANN Seoul meeting last October, and indeed along with those around the globe who were eagerly awaiting new TLDs, I too was angered and frustrated at ICANN's deadlines that were slipping like a cartoon character running on an oil slick, caused by an incessant search by certain industry factions for perfection in an imperfect science. (We do work with the internet remember?). more

It’s Auction Time Again

This week ICANN will auction off .WEB or .WEBS. There are seven live applications for .WEB and one for .WEBS. The string contention process decided that the two names are so similar that they'll only assign one of them, so all eight applications are in one auction... There are some deep pocketed bidders in this round including Google, Donuts, web.com which owns Network Solutions and a lot of other web properties, and Schlund which owns the largest web hoster 1&1. more

Applicant Auction Set for Dec. 11th, Buenos Aires Workshops, Icann Last Resort Information Released

The Applicant Auction team is heading to ICANN 48 in Buenos Aires this month, and as we start to pack our bags, we thought it was time to share some updates with the community. Last week, ICANN held a webinar to present Auction Rules for its forthcoming Last Resort Auctions. more

Total Domain Registrations Pass 193 Million Worldwide, Grew by 1 Million in Q1

The first quarter of 2010 closed with a base of over 193 million domain name registrations across all of the Top-Level Domain Names (TLDs), an increase of more than 1 million domain name registrations, or 0.6 percent, from the fourth quarter of 2009, according to the latest Domain Name Industry Brief published by VeriSign. "Compared to the first quarter of 2009, domain name registrations grew by 11 million, or 6 percent. The base of Country Code Top Level Domain Names (ccTLDs) dropped to 76.3 million domain names, a 2.9 percent decline quarter over quarter, but a 3.2 percent increase year over year." more