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The essay examines the breadth of new generic Top-Level Domain (gTLD) registrations needed for best enhancing a .Brand. And if you don't own .Brand, what should the scope of your new gTLD strategy be? With the introduction of hundreds of new gTLDs, a lot of businesses still don't have reliable information for figuring out which of the newcomers to register under. more
The essay analyzes some of the strengths and weaknesses of closed and open new gTLDs. The success of the gTLD to a large degree rests on the successful design and implementation of an effective digital business model. A closed gTLD is one whose owner uses it for exclusive content - for example, the use of .book exclusively for Amazon books. Conversely, if Amazon opens up .book, other book sellers and libraries would be able to set up sub-domains, sites where they controlled content. more
ICANN held its first international meeting of 2012 last week in San Jose, Costa Rica, and kicked off the week on a high note with an inspired speech by Costa Rican President Laura Chinchilla. While Chinchilla's point was made in reference to recent U.S. legislative initiatives and other proposals to increase Internet regulations at the international level, the tug-of-war over online rights and the governance framework to develop and assure them was a common thread throughout much of the ICANN meeting. more
What happens if ICANN fails? Who will run the DNS then?
Of course to many, ICANN already has failed -- spectacularly so. Critics have long complained that ICANN not only lacks accountability and legitimacy, but also that it is inefficient (at best) and downright destructive (at worst). According to these critics, ICANN's many sins include threatening the stability of the Internet, limiting access by imposing an artificial domain name scarcity, and generally behaving like a petulant dictator. more
At the start of the TAS outage, I said ICANN had a great opportunity to get its crisis management right by communicating properly. Now, nearly two weeks after the application window was supposed to close, ICANN has clearly done just that... But clearly, communication isn't the only parameter in crisis management. At some point, you also need to act. more
One of many controversies surrounding the introduction of new domain names is the special protection given, though a moratorium, to the Red Cross and Red Crescent Movement (RCRC) and International Olympic Committee (IOC). Although the RCRC and the IOC are discussed together, they are very different. more
The Internet Corporation for Assigned Names and Numbers (ICANN) has recently decided to allow any entity to register a top-level domain name (TLD). The best mechanism for valuing this decision, a mechanism that outperforms crowdsourcing, blogs, and committee decisions, is the legal and easy-to-implement solution known as prediction markets.
In handing down its TLD decision, ICANN never identified the problem it was trying to solve... more
One of the most disastrous things that could happen to the DNS would be for the root to "split", as it would mean that identifiers would no longer be universal. Instead, "Example.com" would have totally different meanings for different users, substantially reducing the benefits of domain names. Can this happen? Important lessons for ICANN can be learned by studying the history of Rod Beckstrom, Twiki and Foswiki. more
In an article published today on the state of new top-level domains, Wired says "2019 could be the year of the obscure domain name." more
The domain industry in 2025 saw rapid consolidation, rising regulatory pressure, and a strategic pivot toward AI, trust infrastructure, and tokenization, reshaping domains from static web addresses into dynamic assets for digital identity and commerce. more
As Ray King emphasized in his post on private auctions, "[m]ost importantly, let's get moving -- private auction makes business sense, provides clarity and speeds the process for everyone." In the "get moving" spirit, I wish to answer a number of questions that I am frequently asked about private auctions in general and the Applicant Auctions in particular. more
Rightside is a name you may only have heard of very recently. It is a relative newcomer in the new gTLD industry. It is important to note that there is a difference between "Rightside" and "Rightside Registry". One is the Trademark and also the name of this new group to which eNom (a Registrar), Namejet (a platform to buy/sell domain names and Premium domains) and Name.com (another Registrar) belong. As for "Rightside Registry", it is the new name of the platform to operate new gTLD applications. more
ICANN's policy on the special protection of the Red Cross and the International Olympic Committee (IOC) names has triggered a very lively discussion including contributions by Konstantinos Komatis, Milton Muller, Wolfgang Kleinwächter, and myself (with Avri Doria's reply). There is an agreement that the exceptions are dangerous for ICANN's gTLD policy process which is in a formative and delicate phase. more
On June 20th, the ICANN board voted to move ahead with the new generic Top-Level Domains (gTLDs) program, intended to add hundreds, if not thousands of new names to the DNS root. Now what? Not even the most enthusiastic ICANN supporters think that any new TLDs will be added before the end of 2012, but there are other things going on that greatly complicate the outlook. more
This very interesting document was released by ICANN's Generic Names Supporting Organization (GNSO) for public comment yesterday. And it asks some fundamental questions while at the same time pointing to sources such as the Honeynet Alliance's reports on fast flux. more
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