New TLDs

Do New gTLDs Disrupt .com?

This post examines whether the new gTLDs program is a disruptive innovation to the dominance of .com. I then use the idea of disruptive innovation to explain the relative adoption failure of previous generic Top-Level Domains (gTLDs), such as .biz, .info and .mobi. Harvard Professor Clayton Christensen's theory of disruption explains battles between market entrants and incumbents. Examples of markets transformed by disruptive innovations include classified ads (Craigslist), long-distance calls (Skype), record stores (iTunes), research libraries (Google), encyclopedias (Wikipedia), and taxis (Uber). more

Making Sense of Google’s .xyz gTLD Branding

Google has a newly created parent, a holding company that is now its official owner. Of course, Google will keep using its extremely well-known name for its core search and related businesses. But the company now operates under an entity known as Alphabet -- to give its name with extension, Alphabet.xyz. Here specialists in gTLDs may be scratching their heads. Why .xyz? Why this little-known domain for one of the world's great corporations? more

From Toad to Princess - New TLDs Are No Magical Wand in the Kingdom of Search Engines

Google has posted details on Ranking of new gTLDs (new gTLDs) in search. John Mueller, Webmaster Trends Analyst, said that new gTLD's will be treated the same as other gTLD's such as .com. He stated: "Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search." The ambiguous use of the word "overall" in the statement, may leave some doubt as to whether the 600 .brands -- new domain extensions operated by brand owners -- are included or excluded in any VIP search ranking treatment. more

Out of .Africa - Process Failures Don’t Change the Facts

Posted here on behalf of DotConnectAfrica Trust as rejoinder and reply to Andrew Mark's recent article... In his article, Mr. Mark tried to re-frame the ongoing discussions and commentary about DCA Trust's recent IRP victory against ICANN as one about "requisite support for geographic string" to assist him reach the biased conclusion that ZACR's bid has the required support to run .Africa whilst DCA Trust's bid does not. more

A New Boom to Come? Re-Evaluating the Success of the New TLD Program

I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more

Out of .Africa - Process Failures Don’t Change the Facts

I've heard a lot of discussion of the .africa controversy of late -- from conspiracy theories to questions about staff competence to concerns about the role of the GAC. And it's hard not to find faults galore in the way this process and the IRP reporting has played out. But before we get too lost in the weeds of procedure or the future of ICANN, lets not lose track of what this debate was first and still is fundamentally about: a string. more

Dot SUCKS: The Ultimate Vanity Domain

When last we wrote, trademark lawyers had written an outraged letter to ICANN about the $2500 price to preregister trademark.sucks names, and ICANN, reliably panicking in the face of legal threats, wrote to the US Federal Trade Commission and Canadian Office of Consumer Affairs saying please tell us that's illegal so we can shut down this registry with whom we just signed a long-term contract. (The mysterious $1 surcharge turned out to be a weak attempt by ICANN to collect debts that affiliates of registry owner Momentous defaulted on long ago.) more

Rage Against the ICANN Machine

I'm going to do what no professional journalist should ever do: take a story at face value. So full disclosure: I have not checked the facts behind the story that sparked this little rant I'm about to embark on. But I've known the author for a number of years as being a consummate professional when it comes to reporting facts. And I've known ICANN, the organisation, for even longer. I have therefore seen first hand the organisation's ability to be at times borderline duplicitous in its attempts to reach a desired result.
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Never Invited, but Always Present

Listening today to the U.S. Congress' House of Representatives Subcommittee on Communications and Technology hearing on ICANN governance reminded me just how often Vox Populi Registry, the company bringing dotSucks names to the Internet, is a guest at parties to which it has never been invited. Sometimes, like today, we are able to view it all from a distance and mostly we have refrained from trying to correct every misstatement or argue each odd point. more

Where Has the Domain Name Growth Gone?

It is pretty common knowledge now that domain name growth started to drop around two years ago and is falling still. At this rate there is every chance that TLDs that have only ever seen growth will start to see a decline sometime in the next few years. What follows is a theory on where that growth has gone. It is widely stated that the greater choice provided by hundreds of new gTLDs means that demand is dissipating across them and that's where the growth has gone. more

New gTLDs Are Great for Pump-and-Dumps, Phishes and More…

Yesterday, egregious financial truth-tellers (a client of ours at easyDNS) ZeroHedge broke the news that parties unknown, engineered what looks to be a textbook "pump-and-dump" on Twitter's stock by putting up a fake "Bloomberg Financial News" site on the domain bloomberg.market and proceeded to run a story on it about Twitter being acquired. The story spread and shares of Twitter stock promptly spiked on volume, Twitter finishing the day on nearly double the average daily volume. more

I Spoke to a Club Manager

We, domain name and Trademark professionals, think end-users know about domain names. The truth is that few of them have ever heard of what a domain name is and worth; very few have heard about new descriptive domain names so I asked a Club manager my questions... Representatives of a famous French sports club were there and I bumped into them to ask my question: "any plan to change to a .club domain name?" more

.BANK Launches With a Bang

The 30-day .BANK Sunrise Period just concluded this week and is notable for several reasons. The .BANK TLD is highly restricted to members of the banking industry. The .BANK Registry (which also has rights to .INSURANCE, launching this fall), was founded by 24 companies and organizations from the banking and insurance industries, The Registry's founders include industry leaders such as the American Banking Association, Citigroup, Dollar Bank, Independent Community Bankers of America, JPMorgan, Visa and Wells Fargo. more

Is .SUCKS Pricing Model Gaining Traction With Other Registries?

Until the launch of the New gTLD Program, TLD launches were relatively straightforward. They generally consisted of a Sunrise Period, a Landrush Phase, and then General Availability. We would see the occasional Grandfather Phase or "Founders" program, but all in all, launches were pretty standard and straightforward. Things started to change with the launch of the new gTLD program. more

Can Your Brand Afford to Not Have a dotBrand?

More than six hundred brands have applied for their own dotBrand (a new top level domain associated with a trademarked brand). These represent every segment of our economy: banks, tech companies, media, food, luxury goods, etc. Quite a few dotbrands have already gone live. The current application period is closed, but the next round will likely begin in 24 months or so. more