New TLDs |
Sponsored by |
|
Yesterday evening, the ICANN's Generic Names Supporting Organization (GNSO) held its last teleconference of the year. We had invited ICANN's new gTLD supremo Kurt Pritz to give an update on the recent US Congress hearings. Kurt was ICANN's spokesperson in both hearings, and felt that the first was more favourable to ICANN than the second. more
ICANN's expansion of top-level domain program faced a second hearing today (see last week's Senate Committee hearing here), this time by the Subcommittee on Communications and Technology of the House Energy and Commerce Committee. During the hearing critics once again warned that ICANN's January roll-out of the program is not adequately developed and it should be delayed. "I don't think this is ready for prime time," said Representative Anna Eshoo, D-Calif. more
It's ironic and amusing that while a few well-connected opponents of the new gTLD program were testifying before the U.S. Senate committee, I was asked to help educate top executives of one of the largest global ad agencies and their major clients on the brand marketing and advertising implications of the program. It was clear from the start that virtually all these high-powered executives knew about the program they had learned from the eleventh hour negative campaign. more
Yesterday, the US Senate Committee on Commerce, Science and Transportation held hearings on ICANN's expansion of top level domains. Next week the House Energy and Commerce committee will also conduct their hearings on this same topic. more
Kevin Murphy reporting in DomainIncite: "NTIA boss Larry Strickling has come out in support of ICANN and its new top-level domains program, warning that its opponents 'provide ammunition' to authoritarian regimes. Speaking in Washington DC yesterday, Strickling warned that organizations fighting to put a stop to the new gTLD program risk provoking a UN takeover of the internet." more
Proposals to enhance online property protection have received a lot of attention lately. Brand managers, goods manufacturers, and content distributors strenuously argue that current law enforcement mechanisms are inadequate to meet the challenges of today's fast-paced marketplace. They specifically note that foreign-based "rogue websites" continue to distribute unlicensed products and content despite existing rules; they maintain that new legislation is needed to empower intellectual rights holders to counter such cyber-criminals more effectively. more
ICM Registry, the official registry of the new adult top-level domain (TLD) launched today for General Availability of .XXX domain names on a first come, first served basis. While the debate over the new domain has been fierce, the company reports today: "The introduction of .XXX has quickly become the most successful launch of any new sponsored top level domain. The positive public response has fueled global media interest normally not afforded to a new domain launch. In addition, the global advertising campaign, a first for any adult-related company, includes hundreds of nationally broadcast TV commercials, radio, newspapers and online ads. The www.buy.xxx website is already receiving nearly one million visitors per day." more
The word gTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like 'what'? Just hold on. It makes no difference whether you already are an expert on gTLD or not. The fact is it's in your face and we all have to deal with it for a long time, so deal with it. On the internet today, from around the world, there are over 10,000 articles on ICANN's gTLD... more
One thing that ICANN clearly lacks is a set of well documented and often referenced founding principles. This leaves the awkward position where everyone who has been around since the beginning has a different position on what those principles should have been and all those that have joined later know that there is something fundamental missing. The missing principle vexing me this week is that of fair competition. Even now, long after the gTLD vote, the argument still runs on... more
Just back from a week of ICANN meetings in Dakar. Is it just me, or is the new top-level domain program starting to feel like a TLD triathlon, where everyone's now jockeying for position in the final stage -- a grueling marathon? When ICANN's board approved the new gTLD plan in Singapore, it came with the promise of small but substantive changes to improve the program. I hope that wasn't empty rhetoric... more
When does a non-profit organization become a profit-making one? This and similarly fundamental questions about ICANN's institutional character are raised by the high probability that the gTLD project will produce profits for ICANN. How much money those profits will amount to remains in question, but it is increasingly difficult for ICANN to say that there will be no profit at all. more
As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose. Most dot Brand applicants have excellent IT departments, but these resources are already over-stretched with current projects, and they likely lack the specific skills and experience needed to meet ICANN's exacting standards in the highly specialized area of top-level domain registry technology. more
Although not quite there yet, statistical figures indicate total registration for the .com top-level domain will soon be reaching 100 million by the end of this year. The worlds most popular TLD currently has 98 million registered domains and accounts for 45% of all TLDs. more
Sources recently had reported that Al Gore had dropped his bid to win control of the proposed new Top-Level Domain (TLD), leaving the door open for a rival Mikhail Gorbachev-backed consortium. But according to a report from Adam Vaughan in the Guardian, the company that Gore's Climate Reality group was working with remains in the running. "Despite losing the vice-president's backing and switching off its campaigning website, Dot Eco LLC tells me it's hopeful of winning a tussle with its main public rival, the Canadian company Big Room, which is supported by Gorbachev's Green Cross." more
One of the primary purposes of the ICANN New generic Top-Level Domain (gTLD) program is to foster innovation in the DNS industry and the wider Internet. While having a desirable TLD string that users can relate to is a good starting point, gTLD applicants may want to bolster their value propositions by offering innovative services and differentiate their TLDs from others. Defining the services to be offered is so central to a gTLD that it should be part of the initial strategy of any prospective applicant. more