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Whoever said there wasn't enough room in Munich this time of year for anything but the mighty Oktoberfest clearly underestimated the draw of the new Top-Level Domain Program and the interest within Europe. The NewDomains.org conference held in Munich over the past two days confirmed three important insights for me; one: there is a large audience of brands and entrepreneurs who still have little awareness about the new Top-Level Domain program; two: those that are aware of the program and would like to participate are seriously behind schedule in preparing their application and strategy to submit to ICANN during the application window from 12 January to 12 April 2012. more
ICANN has launched a micro-site to serve as the online source for New Generic Top-Level Domain (New gTLDs) Program. From ICANN's announcement: "ICANN is in the midst of a major campaign to raise awareness around the world about the impact and possibilities of new gTLDs. The new site represents a foundational expression of the campaign. Many more new articles, tools, and materials will be made available in the coming days and weeks." more
I read with interest the piece by the Chairman of the Association of National Advertisers (ANA), Garry Elliot, in Advertising Age, which was partly prompted by my commentary in the same publication describing why new generic Top-Level Domains (gTLDs) could be an opportunity for some brands. He says: "From all I've seen, no matter how one tries to justify ICANN's process or the benefits it speculates will occur, it is simply impossible to defend the economics of the ICANN proposal. That is the Achilles' heel of this entire exercise. To paraphrase an old saying, 'It's the economics, stupid.'" more
As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more
If one thing has become clear from recent commentary on ICANN's new top-level domain program, it's that there's a dramatic lack of understanding about some of the benefits of owning your own TLD - especially as it relates to security. Many brand owners - especially those with luxury brands - could realize immediate benefits from reduced counterfeiting and greater brand trust with a "dot Brand." more
When it comes to building a robust globe-spanning network of crimeware and making the victims dance to a tune of the cyber-criminals' choosing, you're guaranteed to find domain name abuse at the heart of the operation. DNS provides the critical flexibility and underlying scalability of modern command-and-control (C&C) infrastructure. Cyber-criminals that master DNS (and manage to maintain the stream of new domain registrations that keep it fed) tend to find themselves in command of the largest and most profitable crimeware networks. more
I once wrote about about the legal right objections on Guillon.info and with all these new generic Top-Level Domain (gTLD) announcements, I find it interesting to check if an application could be blocked by paragraph 3.2.2.2 of the latest Draft Applicant Guidebook. more
Deciding how and when to launch a new generic Top-Level Domain (gTLD) or brand Top-Level Domain (TLD) is not unlike deciding to conduct a worldwide tour to key destinations to help boost your marketing efforts. You want to decide what results you expect, who you'll target and what messages you want to send them, as well as study your options and understand them clearly. Only after you've done that do you book your travel plans. more
According to the 10/10 rule, it takes about a decade to take a product from initial idea to having a standard developed, and then another decade to reach mass market adoption. How can that second decade be reduced in the case of Internationalized Domain Names and their adoption by Internet users? The most effective way to speed up IDN mainstream adoption is learning from history. more
The latest Domain Name Industry Brief published by Verisign reports more than 5 million domain names were added to the Internet in the second quarter of 2011, bringing the total number of registered domain names to more than 215 million worldwide across all domains. The increase of 5.2 million domain names marks a growth rate of 2.5 percent over the first quarter. Registrations have grown by more than 16.9 million, or 8.6 percent, since the second quarter of 2010. more
ICANN is seeking a global background screening service provider in order to conduct a "thorough and timely" background check on all new generic Top-Level Domain (gTLD) applicants. The Request for Proposal recently issued by ICANN aims at background screening focused on general business diligence, criminal history, and cybersquatting behavior. more
It started way back in 1993 with a Cooperative Agreement with the US Government and Network Solutions, making them registrar 'numero uno'. At that time, they enjoyed a monopoly of the market and the much envied ability to charge $70 for a 2 year registration. As all good things come to an end (for NetSol), the agreement was amended in October 1998 to introduce a more competitive spirit. more
ICANN Chairman and other departures after the board's vote to approve the New generic Top-Level Domains (gTLDs) in Singapore draw criticism, reports The Washington Post. Shortly after the vote, Peter Dengate Thrush joined a New gTLD Group which stands to greatly benefit directly from this vote on the program he led on for nearly 3 years. This appears to have caused grave damage to ICANN's credibility internationally drawing international Press and Governments criticism over conflict of interest. more
In a letter to Mr. Rod Beckstrom, President, Internet Corporation for Assigned Names and Numbers (ICANN), the Association of National Advertisers (ANA) has expressed major flaws in ICANN's program for introducing new generic Top-Level Domains. A program which ANA warns would allow as many as 1,000 new Top-Level Domains in the first year and the same cap every year thereafter. more
There are only a few occasions in any of our lifetimes where what we know and have grown used to is turned on its head. We have now lost the generation that heard radio for the first time; there are only a few who can recall the first television pictures; but many, many more saw color appear on their screens for the first time. more
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