New TLDs

ICANN Asks U.S. Federal Trade Commission Whether .SUCK is Violating Any Laws

Allen Grogan, ICANN's Chief Contract Compliance Officer, has written a blog post today concerning a formal letter it has received asking the agency to halt the rollout of .SUCKS, a new gTLD operated by Vox Populi Registry Inc. As it stands, a ruling against Vox Populi by ICANN could result in federal prosecution or other legal action, according to ICANN officials. more

We Need a Focused, Cooperative Strategy for Marketing New gTLDs

This essay discusses recent findings on the difficulty of overcoming decision bias, and it argues that this factor, when combined with a diverse and fragmented demand for new gTLDs, makes a focused marketing strategy crucial to the success of the program. In addition, success requires cooperation among registries and resellers when it comes to sales and marketing. Impulse buying aside, a product's sales are driven by the product's utility... more

Did Google’s Infrastructure Coup Work?

There is no doubt that the Google fibre rollout in Kansas City has been a success. Take-up rates are as high as 75%. However, when it was first announced in 2010, we stated that the real reason behind Google's entry into this market was to prove that FttH can be cost-effective and can generate a profitable return -- in the hope that the sluggish telcos would become more active in the rollout of FttH networks. Yet, Google is proving that this indeed can be done, the telcos remain sluggish in deploying FttH. more

com.google April Fools’ Is No Laughing Matter: What .google Could Mean for Other .brands

When April Fools' Day rolls around each year, Google is generally one of the front runners for jokes -- often making headlines for its quirky gimmicks. This year was no exception. On April 1st, Google launched its first domain name under the recently delegated .google Top-Level Domain (TLD), a massive milestone for all .brand TLD owners. Google is encouraging millions of people around the world to visit: www.com.google. more

Premium Generics, the Domain Industry’s Luxury Goods

Categories. The mere mention of the word risks eliciting groans from any domain industry specialist. In the run up to the new gTLD program, this concept was oft discussed. It seemed obvious to most that TLDs were not a homogenous ensemble but instead, could exist in many different shapes and sizes. Except to ICANN staff. They systematically refused to entertain the notion of categories. Even when ICANN Board members suggested some kind of recognition for different TLD types should be hardwired into the program! more

The DNS Still Isn’t a Directory

Back in the mid 1990s, before ICANN was invented, a lot of people assumed that the way you would find stuff on the Internet would be through the Domain Name System. It wasn't a ridiculous idea at the time. The most popular way to look for stuff was through manually managed directories like Yahoo's, but they couldn't keep up with the rapidly growing World Wide Web. Search engines had been around since 1994, but they were either underpowered and missed a lot of stuff, or else produced a blizzard of marginally relevant results. more

Freedom of Expression Chilled by ICANN’s Addition of Speech Restrictions in DNS

Freedom of expression on the Internet is at risk from ICANN's recent decision to prohibit anyone but one specific type of doctor from using the word within the .doctor new gTLD space. Last month, ICANN's New GTLD Program Committee decided that only "medical practitioners" would be allowed to register a domain in the .doctor name space. ICANN's decision to exclude numerous lawful users of the word, including a broad range of individuals who are in fact doctors, comes at a time when the world is watching ICANN to see if it can adequately protect Internet users' rights in the absence of US Government supervision. more

Dot-Sucks TLD Accused of Predatory, Exploitative and Coercive Practices

Kieren McCarthy reporting in the Register: "The intellectual property constituency (IPC) of domain overseer ICANN has formally asked the organization to halt the rollout of the controversial .sucks top-level domain, due to start on Monday." more

No Easy Solutions to TLD Branding and Labeling

The introduction of unlimited numbers of new generic Top-Level Domains (gTLDs) has increased customer and company confusion about the role of brand names and their product labels, as noted in an earlier post. This essay outlines the various possible scenarios for coupling TLD branding and labeling, and it explains why duplicating the benefits of branding under.com may be difficult. more

Save the Date: .US Public Stakeholder Town Hall (April 22, 1-3 ET / 10-12 PT)

.US is the top-level domain for the United States of America. As stakeholders in the .US ccTLD, we all share a vested interest in making sure that .US continues to be a vibrant namespace that reflects the diversity, creativity and success of our people. As the Internet continues to grow and evolve, it's important that the .US domain does too. To meet these needs, Neustar and the usTLD Stakeholder Council plan to hold a virtual .US Public Stakeholder Town Hall Meeting. more

The .DOCTOR Quarantine

ICANN should reconsider its decision to quarantine .DOCTOR, given that it's not even sick. In an utterly surprising move, ICANN staff and the Board's New gTLD Program Committee ("NGPC") recently informed the applicants for .DOCTOR that it has singled out the gTLD as a test case for controlling content and limiting speech on the Internet. In the epitome of top-down policy making, ICANN issued an edict that it will implement nearly year-old advice from the Government Advisory Committee ("GAC") differently from all other similarly situated gTLDs and in contravention of subsequent GAC advice. more

Estimating Trademark Claims Notice Suppression of Non-Infringing New gTLD Registrations

On February 2nd ICANN staff announced the release of a Draft Report: Rights Protection Mechanisms Review that is open for public comment until May 1st. This Draft Report is preliminary to an Issues Report requested by the GNSO Council that is due to be delivered by September 30th, and that may set the stage for a Policy Development Process (PDP) on Rights Protection Mechanisms (RPMs) that could commence in 2016. Such a PDP could consider comprehensive reform of these RPMs as well as of the Uniform Dispute Resolution Policy (UDRP). more

Don’t Confuse Brand and Category-Label New gTLDs

The domain name industry gets brand and label confused. A brand sums up what makes a company unique to its customers. A label tells what category a company goes in; it sums up what the product has in common with other products of that type. Sedan and SUV are category labels; Volvo is a brand, one that means safety to customers. Similarly Tesla Motors has its distinctive "Tesla" brand, but it introduces products to its users as "electric vehicles." more

ICANN Should Not Ululate Over “Booking.com” IRP Outcome: Decision Exposes Failure of Accountability

The IRP Panel that was tasked with deciding the Booking.com vs. ICANN IRP that was filed regarding the application for the .hotels new gTLD name has made a decision that seems favorable to ICANN as the Defendant. However, this is not a victory for ICANN but an indictment of the ICANN procedures and accountability systems which are widely viewed as detrimental to new gTLD applicants. more

Google Chose to Win .APP in an ICANN Auction for $25m - Why?

For those who don't know, there are typically 3 methods of resolving contention sets in the new gTLD world... Given that Google is a portfolio applicant of over 100 gTLDs why did it elect to go for an ICANN Auction and make all details of the auction public? Disclosure of the winning bid by Google certainly makes a statement, it's very newsworthy, but does it serve Google's purposes, since it is in other contention sets for some popular strings and a bar has been set? more