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The Domain Name System Security Extensions (DNSSEC) is a suite of IETF-developed specifications designed to validate information provided by the Domain Name System (DNS). ... When the root zone was signed in June 2010, this acted as a catalyst for TLD operators to deploy DNSSEC on their side. We have seen a gradual but significant increase in signed TLDs since then. The map in this post shows the level of DNSSEC deployment in Europe. more
As is well known to most CircleID readers - but importantly, not to most other Internet users - in March 2011, ICANN knowingly and purposefully embraced an unprecedented policy that will encourage filtering, blocking, and/or redirecting entire virtual neighborhoods, i.e., "top-level domains" (TLDs). Specifically, ICANN approved the creation of the ".XXX" suffix, intended for pornography websites. Although the owner of the new .XXX TLD deems a designated virtual enclave for morally controversial material to be socially beneficial for the Internet, this claim obfuscates the dangers such a policy creates under the hood. more
Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN's generic top-level domain (gTLD) program? They're complaining as if new gTLDs are being sold overnight in dark alleys with a no questions asked policy in exchange of a large suitcase filled with newly printed currency. This is definitely not the case, so what did they miss? more
If you choose a new generic top-level domain (gTLD), will it be able to compete with .com? A recent academic paper indicates that the answer is yes if your new gTLD is of outstanding quality. "How Quality Drives the Rise and Fall of High-Tech Products" by professors Tellus, Yin, and Niraj in the Sloan Management Review provides evidence that new products can beat out established rivals... more
When all you have is a hammer, everything appears to be a nail. The generic Top-Level Domains (gTLDs) are not just about trademark filing and battle posturing or cyber-squatting. They are about the potential to create unusual global intellectual properties offering multiple opportunities for rapid image expansion and - most importantly - the achievement of market domination via name identity. more
When I first wrote about Domain Registry Locking over a year and a half ago, Verisign was the only Registry offering a true Registry Lock Service. Of course, not long after, Neustar announced their Registry Lock Service too. Recently however, a number of ccTLD Registries have also adopted Registry Locking programs... more
I think we are finally getting somewhere: ICANN is no longer fluttering flusteredly whenever a lobbying group sends a nastygram over the transom. Case in point: a Association of National Advertisers (ANA) that arrived a few days ago, full of bombast and muscle-flexing, demanding that ICANN immediately stop the new gTLD program until a long list of demands from the ANA were met, or else the ANA would be forced to take some Very Scary Actions... more
Joly MacFie writes to report: "iBreakfast is presenting About the 'Domain' Conference: The Era of New TLDs, this Wednesday Aug 3 2011 at Herrick, Feinstein LLC in NYC. Wendy Seltzer, Esther Dyson, and Annalisa Roger, representatives of dotgay, .berlin, .xxx, plus major registries are among the participants who will discuss how the Internet will be impacted by the coming new TLD rollout." more
When ICANN approved the New generic Top-Level Domain (gTLD) Program in Singapore in June 2011, it pushed the activities in this space to a new level. I think we will all agree that everyone involved are very busy working on new gTLD applications and getting organized per the Applicant Guidebook requirements. This to be ready in time for the 12th of January 2012 ICANN new TLD Program launch date. However, good activities also brings along bad activities. more
Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more
Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start. more
There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes. more
To improve the viability of your application for the recently approved launch of new generic top-level domains (gTLDs), you must reduce decision biases in estimating a new gTLD's expected revenues. To do so, you must either delegate the responsibility to an independent multi-disciplinary team within your company, or seek input from a consultant. more
Applicants for the recently approved launch of new generic top-level domains (gTLDs) should seriously take into account niche markets instead of focusing on the number of registrations. Drawing on failure and success drivers when it comes to Internet start-ups, it becomes clear that the failures of recently introduced generic top-level domains (gTLDs) - such as .biz and .info - are due to their focus on the number of registrations (i.e., scale) instead of focusing on niche markets. On the other hand, start-up successes have been consequences of prudent initial niche strategies. more
Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more
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