New TLDs

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more

New TLDs: Finance Dept. Role, Part 2

Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start. more

How to Abolish the DNS Hierarchy… But It’s a Bad Idea

There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes. more

New gTLD Applicants Must Reduce Cognitive Biases

To improve the viability of your application for the recently approved launch of new generic top-level domains (gTLDs), you must reduce decision biases in estimating a new gTLD's expected revenues. To do so, you must either delegate the responsibility to an independent multi-disciplinary team within your company, or seek input from a consultant. more

Focus on gTLD Niches, Not on the Number of Registrations

Applicants for the recently approved launch of new generic top-level domains (gTLDs) should seriously take into account niche markets instead of focusing on the number of registrations. Drawing on failure and success drivers when it comes to Internet start-ups, it becomes clear that the failures of recently introduced generic top-level domains (gTLDs) - such as .biz and .info - are due to their focus on the number of registrations (i.e., scale) instead of focusing on niche markets. On the other hand, start-up successes have been consequences of prudent initial niche strategies. more

Top-Level Domains and Search

Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more

The New gTLD Chess Game

On June 20th, the ICANN board voted to move ahead with the new generic Top-Level Domains (gTLDs) program, intended to add hundreds, if not thousands of new names to the DNS root. Now what? Not even the most enthusiastic ICANN supporters think that any new TLDs will be added before the end of 2012, but there are other things going on that greatly complicate the outlook. more

The Internet Community Says Thank You to ICANN for New TLDs

After more than six years of consultation and negotiation regarding the New Top-Level Domain Program, the ICANN Board this week approved the program to the pleasure of many within the Internet community. For this, we say thank you to ICANN on a job well done! The New Top-Level Domain (TLD) Program has been controversial at times and has fuelled many passionate debates within the Internet community. more

Outsourcing and Registry Operations Present Challenges to New TLD Applicants

After ICANN announced in Singapore approval of the new Top-Level Domain (TLD) program, we heard many prospective applicants say they would start asking registry infrastructure providers to break down their costs into registration and resolution components. The last few TLD launches have shown that although you can achieve some respectable registration volumes for new TLDs, chances are it will take some time for content to be associated with the domain names, and hence, resolutions to pick up. more

Role of Finance Leaders is Specialized in TLD Launches

When I first entered the domain industry as head of finance and operations at .MOBI, the company had just acquired its licence from ICANN. I did a quick overview of the business environment through a financial lens. My first impressions were predominantly positive. Sales were generated up front on a cash basis, which put registry operators in an enviable operational cash flow position... Outsourcing the back-end registry operations meant that we could tie cost of goods sold (COGS) to activity. But I had a steep learning curve... more

New Top-Level Domains Approved by ICANN

The Board of ICANN today gave final approval to the most dramatic change to the Internet in four decades -- allowing the expansion of new Top-Level Domains (TLDs). This monumental decision will allow companies and organizations to turn their own brands into Internet domain extensions (that is .brand) or to create broad generic strings such as .CAR, .SPORTS or .BANK. ICANN's TLD expansion plan was first announced three years ago on June 26, 2008 at the 32nd ICANN Meeting in Paris. more

Internet’s New “Big Bang” Creates Chance to Put Down Roots

The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go. Even the propeller-type connectivity of dial-up was a giant leap forward. But as much as the technology has allowed us to go with ease to any place we choose - to learn, to be heard, to promote - equally powerful is the platform's ability to help us gather. The phenomena of social media services like LinkedIn and Facebook are present day proof of this human urge. more

Now Begins the Third Stage of ICANN’s TLD Triathlon

The ICANN community here in Singapore is celebrating after the historic vote to expand top-level domains (TLDs). And while I wouldn't begrudge anyone a few Singapore Slings, I think it's a little early to start celebrating. The marathon effort ICANN began 5 years ago isn't even close to reaching the finish line. more

Domain Names Without Dots

Now that ICANN has approved a potentially vast expansion in the number of generic Top-Level Domains, there's considerable interest in and confusion about how these names can be used. For example if someone registers "dot BRAND", can they advertise http://brand/ and have it work? more

Given Comprehensive TLD Applicant Guidebook, How Ready Are Applicants? Notes from the Field - Part 1

One of the benefits of being a third party (i.e., no financial interest in new Top-Level Domains (TLDs) or applying for any) and independent (i.e., self financed and non-exclusive) is that we at Architelos have the natural incentive, not to mention a survival imperative, to try to gain a broad and deep perspective on the market. While no one can accurately predict the future, I'd like to suggest where I think this market is headed and why. These thoughts are based on our observations over the last six months in hopes that both prospective TLD applicants and service providers will benefit. more