New TLDs

The User Experience with New TLDs: How to Avoid the Junk Mail File or ‘User Unknown’

As new Top-Level Domains (TLDs) are launched, the industry mustn't overlook the customer experience. A key question is this: Will the software applications we all use, recognize the new TLDs and know what to do with them in a timely fashion? Think email and even form-fill applications. I speak from experience here. In 2006 when we launched the .MOBI TLD, there were arguably only a handful of .MOBI email addresses in existence. To my dismay, I found that often emails sent only from my .MOBI account were not being received at the other end... more

Tucows Comments on ICANN Applicant Guidebook

The latest ICANN Applicant Guidebook was released in mid-April and covers the introduction of new generic Top Level Domains (gTLD). The introduction of new gTLDs has been an ongoing conversation for more than a decade. We have an opportunity to approve the final draft in time for consideration of the new gTLD implementation program during the ICANN Board meeting, which will be held on Monday, 20 June 2011, in Singapore. We submitted our comments yesterday and wanted to share them with you. more

Last Minute Surge of Opposition to VeriSign .NET Auto Renewal

The current .NET Registry Agreement between ICANN and VeriSign is due to expire on 30 June 2011. On April 11 2011 ICANN posted a proposed draft renewal agreement for public comment. Under the terms of the existing agreement, which contracted a 6 year term starting July 1 2005, renewal is automatic unless VeriSign commits some egregious breach of terms. more

Facebook.com/Brand vs. a New TLD: What’s a Brand to Do?

Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more

ICANN Successfully Tiptoes Through Political Minefield With New TLD Applicant Guidebook

ICANN released its sixth version of the draft Applicant Guidebook for the new Top-Level Domain (TLD) program in April following three years of debate surrounding the rules and procedures that will outline how potential applicants will apply to own their own piece of Internet real estate. Overall, the response has been positive. more

Who is Wagging Who? Same Dog, New Tale.

Today, my company AusRegistry International signed an open letter to the United States House Subcommittee on Intellectual Property, Competition, and the Internet as a show of support for ICANN and its new Top-Level Domain program. I'm disappointed by the nature of the oversight hearing the Subcommittee has called and I believe it will only be a distraction. Let's not kid ourselves; the reason for this hearing is to beat up ICANN over the new TLD program. I think this is unfair and unjustified... more

Open letter to US House Subcommittee for Oversight Hearing on gTLDs

This is an open letter to the United States House Subcommittee on Intellectual Property and the Internet regarding the Oversight Hearing on new Top-Level Domains to be held on Wednesday 4 May. The intention of the open letter is to highlight the imbalance of intellectual property interests on the panel and to ensure the Subcommittee is presented with some balanced facts and benefits of the new Top-Level Domain program. more

What ICANN Can Learn from Humpty Dumpty

I have been an active participant in the ICANN "grand experiment" from the beginning. An experiment in which a private sector led organization was entrusted by the Internet community and governments to be a trustee of a global public resource. However, at no time during my twelve years of participation in ICANN have I been more concerned about the long term viability of this organization than I do now heading into the Singapore meeting. Failure of the ICANN Board to do the right thing in Singapore will have a profound impact on the future of the private sector led model. more

Corporate Domain Registration Practices in Light of New gTLDs

For years, corporate domain name administrators have scoffed at every new second-level and third-level country code Top-Level Domain (ccTLD) liberalization, and rightly so. Until recently, most had continued the practice of registering significant numbers of variations, misspellings and typo-squats. While I have never encouraged the practice of registering every variation in every geography, as this becomes prohibitively expensive over time... With what seems to be the imminent launch of hundreds of new TLDs as a result of ICANN's new initiative, companies appear to be saying enough is enough, and meaning it. more

Top 3 New Requirements to the TLD Evaluation Criteria and What They Mean for Applicants

Three sections of the redlined version of the Draft Evaluation Criteria for new Top-Level Domains (TLDs) caught my attention. It seems ICANN wants to ensure it has information to not only evaluate and score responses, but to conduct a post-launch analysis of the program's success in terms of expanded competition, consumer choice and trust. That additional information means more work by both the applicant and for ICANN. But it's a good move because pre-launch preparation and thought staves off mishaps and misfortunes later. more

Really? A Hearing on New gTLDs at this Late Stage?

To the dismay of many (and the chagrin of some), it appears as though the US House Subcommittee on Intellectual Property, Competition and the Internet will be conducting a hearing on New generic Top-Level Domains (gTLDs). Meanwhile, ICANN is careening towards the finish line of the new gTLD Program with a vote by the ICANN Board scheduled for June 20th. Just what this all means remains to be seen. more

New gTLD Discussion Draft - Top 10

Okay, so spending my Monday morning printing out and reviewing 348 pages of the "New gTLD Discussion Draft" is not exactly what I had mind when I woke up today, but kudos to ICANN for keeping to the timeline that they had released last month. Since, most of you do not have the time or the patience (and probably have real work to do), I've taken it upon myself to highlight the most important changes in this version. more

Will Blocking a TLD Fracture the Internet?

In his eloquent dissent against approving .XXX, ICANN Board member George Sadowsky talked about blocking and filtering top-level domains. It's a concise statement of a concern that has been identified by various people, including members of the Governmental Advisory Committee (GAC), as an impediment to the new generic Top-Level Domain (gTLD) program. It's a thorough defense of a common point of view about blocking TLDs, but while no-one can disagree about the fact of blocking, what is the actual effect? more

A Phased Array Early Warning System

The following is a proposal for an "Early Warning" system to resolve one of the remaining impasses between the ICANN Board and the ICANN Governmental Advisory Committee (GAC) as identified in the GAC Scorecard. Based upon phased array radar technology, this proposal is designed to incorporate multiple discrete evaluation phases into the new generic Top-Level Domain (gTLD) program to provide an integrated and comprehensive early warning system for the GAC in providing advice to the ICANN Board, potential applicants, and the broader Internet community. more

Impenetrable Processes and Fool’s Gold at ICANN

A couple of weeks ago, I attended part of the ICANN meeting in San Francisco. I've been watching ICANN and been peripherally aware of their issues since the organization began, but this was my first chance to attend a meeting. What I learned is that ICANN is a crazy behemoth of a bureaucracy, steeped in impenetrable acronyms and processes that make it nearly impossible for someone new to get up to speed. The best example of this is the recent approval of the .XXX top-level domain. more