Registry Services

Six Key Issues About Operating a TLD Registry

Brand owners unfamiliar with the domain name system (DNS) are hearing that their first step in registering a top level domain (TLD) is to select a back-end TLD registry provider. The fear instilled in them is that if they don't act quickly, all available service providers will have reached their capacity. Given ICANN's tight and inflexible application submission schedule, brands don't want to be left at the starting gate.

Interview: Antony Van Couvering on the New TLD Opportunity

I recently caught up with a former colleague Antony Van Couvering. Many here on CircleID probably know him, he's been active in the domain name business since the late 1990's. With the new Top-Level Domain (TLD) issue so white hot and with Antony's firm right in the mix, I thought it was time to get his take via an interview. If anyone has questions (or challenges perhaps?) to anything below, I'm happy to forward to Antony for a response.

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back.

New TLDs: Finance Dept. Role, Part 2

Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start.

How to Abolish the DNS Hierarchy… But It’s a Bad Idea

There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes.

An ITU Cut and Paste Job for New TLDs Could Cost $150k

It was with great interest that I read a recent announcement about a plan by the International Telecommunications Union (ITU) to publish template answers on a wiki for the 22 questions relating to registry technical operations contained within ICANN's new Top-Level Domain Applicant Guidebook. As someone who has spent the best part of six years following the development of the program (witnessing first-hand each evolution of the Applicant Guidebook) my first thought was one of bemusement...

The ICANN New gTLD Program is Approved: Now What? How to Submit a Quality Application in 6 Months

On January 12, 2012, the application window opens. Any corporation or organization can submit a request to own a piece of the Internet -- their own top-level domain (TLD). Many reporters are confusing a TLD with a domain name... But with less than six months between now and when an application can first be submitted, many are wondering if there's enough time to do it right.

New gTLD Applicants Must Reduce Cognitive Biases

To improve the viability of your application for the recently approved launch of new generic top-level domains (gTLDs), you must reduce decision biases in estimating a new gTLD's expected revenues. To do so, you must either delegate the responsibility to an independent multi-disciplinary team within your company, or seek input from a consultant.

Focus on gTLD Niches, Not on the Number of Registrations

Applicants for the recently approved launch of new generic top-level domains (gTLDs) should seriously take into account niche markets instead of focusing on the number of registrations. Drawing on failure and success drivers when it comes to Internet start-ups, it becomes clear that the failures of recently introduced generic top-level domains (gTLDs) - such as .biz and .info - are due to their focus on the number of registrations (i.e., scale) instead of focusing on niche markets. On the other hand, start-up successes have been consequences of prudent initial niche strategies.

Role of Finance Leaders is Specialized in TLD Launches

When I first entered the domain industry as head of finance and operations at .MOBI, the company had just acquired its licence from ICANN. I did a quick overview of the business environment through a financial lens. My first impressions were predominantly positive. Sales were generated up front on a cash basis, which put registry operators in an enviable operational cash flow position... Outsourcing the back-end registry operations meant that we could tie cost of goods sold (COGS) to activity. But I had a steep learning curve...