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Calculating the Return on Investment of Online Brand Protection Projects

In the early days of Online Brand Protection (OBP), before it was commonly understood how damaging to revenue infringements could be, this was an extremely popular topic. I remember delivering webinars on the subject then and even running a couple of half-day in-person workshops for brand owners at major conferences. more

Content vs Carriage – Who Pays?

There was a common catch cry in the early 1990s that "the Internet must be free!" Some thought this was a policy stance relating to the rejection of imposed control over content. Others took this proposition more literally as "free, like free beer!" It might sound naive today, but there was a widespread view at the time that the Internet was able to cast aside conventional economics and operate the Internet infrastructure without charging end-users at all! more

Do You See What I See? Geotargeting in Brand Infringements

Geotargeting is a well-established online technique for delivering tailored web content based on a user's geographic location. From an internet technology point of view, this is usually based on the user's IP address, which is converted to a physical location through a standard look-up process performed by network infrastructure. Geotargeting is commonly used by websites for several legitimate reasons, including providing users with relevant advertising and other content... more

Building a More Inclusive Internet for All: A Radix Initiative

Universal Acceptance (UA) is a fundamental requirement for a truly multilingual and digitally inclusive Internet. UA is important because it ensures that all domain names, including new long top-level domains (TLDs) and Internationalized Domain Names (IDNs), and email addresses are treated equally and can be used by all Internet-enabled applications, devices, and systems. more

Home Broadband and the Cloud

I'm not sure that most people understand the extent to which our online experience has moved to the cloud -- and this movement to the cloud means we're using a lot more bandwidth than in the recent past. A huge number of online functions now reside in the cloud, when only a few years ago, a lot of processing was done on our computers. Take the example of Twitter, where I keep an account to upload a copy of my blog every day. more

Optimistic Speculation on What Elon Musk Might Do With Twitter

Elon Musk is a self-proclaimed "free speech absolutist" which leads some to worry that Twitter will be open to the sort of thing one finds at gab.com if his purchase of the company is completed. I have no idea what Musk plans to do with Twitter but let me offer some optimistic speculation. For a start, I don't believe Musk will use Twitter to advance right-wing candidates or policy. more

May 13 Deadline to Nominate People for 2022 Jonathan B. Postel Service Award

Do you know someone who has made outstanding contributions in service to the Internet community? Someone who has made the Internet better in some way who deserves more recognition? Maybe someone who has helped extend Internet access to a large region? Or wrote widely-used programs that make the Internet more secure? Or served in some capacity behind the scenes in Internet services? more

Russia and Ukraine: A Tale of Two Languages, One Rising and One Falling

For companies with global aspirations, Russian has long been considered a "must support" language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, the Russian language had been slipping, ever so slightly, in global website support. While support for Ukrainian has been steadily rising. I’ve been tracking the languages supported by the leading global brands for nearly 20 years and... more

The Battles in the Online Video Game Streaming Market Are Heating Up

In a previous article, I reported on the problems that Facebook (Meta) is facing – currently betting the house on its Meta service, based on a software platform that will create a virtual reality (VR) networked environment. I mentioned that I was critical about this business model and that I don’t see, at least for the foreseeable future, a platform (based on VR) that would turn the internet or mobile networks into VR environments. I also mention that I do see interesting markets for VR in certain sectors. more

Who Is Driving Buzz and Engagement With NFTs?

Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals. more