2011 has been a significant year for the technology sector globally. Information technology is touching more people in more ways than ever before. Developed markets will be considering a 2012 in which business innovation, competitiveness, and service differentiation are built on ubiquitous broadband, cloud computing, smarter mobile computing, and an increasing plethora of Internet-connected devices. By contrast, securing the technology future for developing markets demands that attention be placed on more fundamental issues. more
The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there's no real need to enter a domain name in the browser and therefore domain names are far less important. They're absolutely right. Why would you type www.rolex.com when you can simply enter 'Rolex' and be there before you blink? But where they are seriously wrong is when you enter anything like 'Interlink', 'Pronet', 'National Trust', 'Premier Traders' or 'United Manufacturing', uncontrollable citations will gush out from every corners of the world. more
We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more
As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more
This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more
Recent articles in the press have outlined how sites including MSN and Hulu are now using an advanced version of the old cookie file to track user behavior. These "supercookies" are very hard to detect and delete, and can track user behavior across multiple sites, not just one. These tricky little trackers have lawmakers pressing the FTC to investigate, and the IAB scrambling to defend industry practices. more
There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more
"Smartphones (and tablets, WdN) are invading the battlefield", reports the Economist on its website of 8 October 2011. On the same day the hacking of U.S. drones is reported on by several news sites. ("They appear friendly". Keyloggers???) Is this a coincidence? more
One of the key factors in the transformation of the telecommunications industry was the fact that, thanks to the internet, end-users were suddenly able to become active participants in generating content for both private and public use. Companies such as Google, Amazon, eBay, Skype and Apple, followed by a number of national and international social media companies, all became involved in these new developments, and they became the great game-changers of the industry. Telecoms companies were caught off guard... more
Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name? more
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