Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name?
Everyone seems to be talking about how the big boom is set to happen in India for domain names, and there are significant factors to ensure that this growth happens. The internet spends and E-commerce usage is fast becoming the face of modern India, a part of everyday lifestyle. Although awareness is still the biggest barrier domain name Registrars face with consumers, there are signs of significant improvement in trust, usability and the adoption of web services.
How large is your digital footprint? If you pulled together your email account, web site, blog, social networking accounts, and every other virtual identity you have online, just how well known are you on the Internet? Have you ever stopped to consider what happens to your online identity when you die? How would your online friends know? What would happen to your accounts and your content?
Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back.
Last week, Synacor joined other major mailbox providers by introducing a complaint feedback loop service -- powered by ReturnPath. This increases the number of public complaint feedback loops available today across the internet.
Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today...
The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go. Even the propeller-type connectivity of dial-up was a giant leap forward. But as much as the technology has allowed us to go with ease to any place we choose - to learn, to be heard, to promote - equally powerful is the platform's ability to help us gather. The phenomena of social media services like LinkedIn and Facebook are present day proof of this human urge.
The ICANN community is conservative. A considerable number of dedicated ICANN volunteers from various constituencies believe that ICANN should follow the unusual logic of limiting its revenues to the levels of its CURRENT estimates of expenditure. The Board, acting on the advise of the ICANN community brought down the ICANN transaction fee per domain name from 25 cents to 16 cents and in the case of numbers, for various reasons the Address Registry fees that it collects from the Regional Internet Registries have been historically kept at a negligibly low level.
Earlier this week, Facebook expanded the roll-out of its facial recognition software to tag people in photos uploaded to the social networking site. Many observers and regulators responded with privacy concerns; EFF offered a video showing users how to opt-out. Tim O'Reilly, however, takes a different tack... O'Reilly's point - and face-recognition technology - is bigger than Facebook.
Ev Ehrlich over at High Tech Forum wrote an excellent piece yesterday about some recent comments by Google's Eric Schmidt. According to Schmidt there are four megafirms right now executing well on what he calls "platform strategies" - Google (search), Apple (gadgets/ecosystem), Amazon (online retailing) and Facebook (social connectivity).