Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more
Modern networks can be attacked in a variety of ways, meaning that companies need different types of protection. This article explains some of the risks involved, and provides some easy ways to deal with them. more
The recent attack on the Comodo Certification Authority has not only shown how vulnerable the current public key infrastructure is, but also that the protocols (e.g., OSCP) used to mitigate these vulnerabilities once exploited, are not in use, not implemented correctly or not even implemented at all. Is this the beginning of the death of the PKI dragons and what alternatives do we have? more
Images of clouds have been used when discussing networks for quite some time. When traditional telecoms companies were selling point-to-point circuits a drawing of a cloud was sometimes used. The cloud symbol helped indicate the provider?s domain of responsibility, effectively hid the internal complexity of the network and focused on the end user. This was all fine when the product offered was an end-to-end circuit. more
The importance of online presence continues to grow exponentially. More and more of our personal and professional endeavors are conducted online. Because of this, the ability to ensure a good experience for our online friends and customers also is increasing rapidly. At its core, load testing is nothing more than ensuring your online presence is ready for the number of visitors you expect. It's simple to explain, but historically it's been anything but simple, or easy to afford. more
I've been having a short Twitter exchange with Paul Downey (@psd), someone who I hold in high intellectual and personal regard. I've made an assertion that has Paul snorting his coffee back up through his nose and into his keyboard: that the Web is not a communications medium. Justifying this claim can't be done in 140 characters. Now, there is a sleight of hand I'm pulling off here. You can build communications media on the Web, but my claim is that the Web itself is not one, and that has subtle but significant consequences. more
If you're a twit a Twitter user, you've likely used one or another of the URL shorteners out there. Even if you're not, you may have run across a shortened URL. The first one I encountered, several years ago, was tinyurl.com, but there plenty of them, including bit.ly, tr.im, qoiob.com, tinyarrow.ws, tweak, and many others. ... What would best practices for URL shortening services look like? Some suggestions, from others as well as from me. more
The conflicting yet co-existing anxiety and enthusiasm in support of expanded Internet territory -- those new generic Top-Level Domains (gTLDs) we have heard so much about -- may be misplaced. If the economic reports commissioned by ICANN are to be believed (non, nod, wink, wink), top level domains fall flat because they are either too tightly defined (.museum?) or lightly marketed (.aero?). Building a business plan to give a new gTLD the market and marketing reach it will need to succeed is a heavy lift. more
By now we've all had a chance to digest the concept around the new TLD program and in some cases even come up with our own amazing ideas for the next .com or a niche TLD that will make us millionaires overnight! Well maybe some of us have... Others are taking a far more practical approach to the exciting new changes to the Internet and how it will be adopted and used, in particular within the corporate arena. more
As the Internet grows, those countries and societies with mature systems of content development, innovation and entrepreneurism will continue to be better positioned to meet these needs. At the same time, such countries are also better positioned to take advantage of the efficiency, and capacity of the Internet to amplify and extend their cultural reach and economic capacity. The implication of this amplification and extension of cultural reach and economic capacity from developed markets, is that it can drown out indigenous content and restrict local economic opportunities in developing and under-developed markets. more
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