About 82% of the Alexa 100 top sites use some form of server-side mobile device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%. This is an interesting fact given that all the recent discussion in the blogosphere is of responsive design using client-side techniques such as media queries. more
2011 has been a significant year for the technology sector globally. Information technology is touching more people in more ways than ever before. Developed markets will be considering a 2012 in which business innovation, competitiveness, and service differentiation are built on ubiquitous broadband, cloud computing, smarter mobile computing, and an increasing plethora of Internet-connected devices. By contrast, securing the technology future for developing markets demands that attention be placed on more fundamental issues. more
The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there's no real need to enter a domain name in the browser and therefore domain names are far less important. They're absolutely right. Why would you type www.rolex.com when you can simply enter 'Rolex' and be there before you blink? But where they are seriously wrong is when you enter anything like 'Interlink', 'Pronet', 'National Trust', 'Premier Traders' or 'United Manufacturing', uncontrollable citations will gush out from every corners of the world. more
We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more
As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more
There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more
"Smartphones (and tablets, WdN) are invading the battlefield", reports the Economist on its website of 8 October 2011. On the same day the hacking of U.S. drones is reported on by several news sites. ("They appear friendly". Keyloggers???) Is this a coincidence? more
Google, OpenDNS, content delivery networks and other operators have announced a joint effort called "The Global Internet Speedup," to "make the Internet faster". According to the group, this collaboration will be executed via an open IETF proposed standard called "edns-client-subnet" in order to help better direct content to users thereby decreasing latency, decreasing congestion, increasing transfer speeds and helping the Internet to scale faster and further. more
Everyone seems to be talking about how the big boom is set to happen in India for domain names, and there are significant factors to ensure that this growth happens. The internet spends and E-commerce usage is fast becoming the face of modern India, a part of everyday lifestyle. Although awareness is still the biggest barrier domain name Registrars face with consumers, there are signs of significant improvement in trust, usability and the adoption of web services. more
Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more
Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more
The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go. Even the propeller-type connectivity of dial-up was a giant leap forward. But as much as the technology has allowed us to go with ease to any place we choose - to learn, to be heard, to promote - equally powerful is the platform's ability to help us gather. The phenomena of social media services like LinkedIn and Facebook are present day proof of this human urge. more
Anyone who has been watching the technology industry for more than a couple of years quickly learns to recognize FUD: Fear, Uncertainty and Doubt. FUD is (apparently) widely believed to be an effective marketing technique, especially when it comes to security, privacy, or scarcity. But the FUD often falls flat. Scarcity, in particular, is rare on the internet -- even rarer than privacy or security. There's constant FUD about scarcity of bandwidth, but the pipes get upgraded. Attempts to impose artificial scarcity through paywalls or other devices inevitably fail in the face of free alternatives. Even the scarcity of IPv4 addresses, which have indeed run out at the top, hasn't affected end users at the bottom yet -- and probably won't, for a long time. more
Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more
I've been having a short Twitter exchange with Paul Downey (@psd), someone who I hold in high intellectual and personal regard. I've made an assertion that has Paul snorting his coffee back up through his nose and into his keyboard: that the Web is not a communications medium. Justifying this claim can't be done in 140 characters. Now, there is a sleight of hand I'm pulling off here. You can build communications media on the Web, but my claim is that the Web itself is not one, and that has subtle but significant consequences. more
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