Web

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more

Top-Level Domains and Search

Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more

Internet’s New “Big Bang” Creates Chance to Put Down Roots

The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go. Even the propeller-type connectivity of dial-up was a giant leap forward. But as much as the technology has allowed us to go with ease to any place we choose - to learn, to be heard, to promote - equally powerful is the platform's ability to help us gather. The phenomena of social media services like LinkedIn and Facebook are present day proof of this human urge. more

How the End of IPv4 Affects Email and Hosting

Anyone who has been watching the technology industry for more than a couple of years quickly learns to recognize FUD: Fear, Uncertainty and Doubt. FUD is (apparently) widely believed to be an effective marketing technique, especially when it comes to security, privacy, or scarcity. But the FUD often falls flat. Scarcity, in particular, is rare on the internet -- even rarer than privacy or security. There's constant FUD about scarcity of bandwidth, but the pipes get upgraded. Attempts to impose artificial scarcity through paywalls or other devices inevitably fail in the face of free alternatives. Even the scarcity of IPv4 addresses, which have indeed run out at the top, hasn't affected end users at the bottom yet -- and probably won't, for a long time. more

Facebook.com/Brand vs. a New TLD: What’s a Brand to Do?

Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more

Is the Web a “Communications Medium”?

I've been having a short Twitter exchange with Paul Downey (@psd), someone who I hold in high intellectual and personal regard. I've made an assertion that has Paul snorting his coffee back up through his nose and into his keyboard: that the Web is not a communications medium. Justifying this claim can't be done in 140 characters. Now, there is a sleight of hand I'm pulling off here. You can build communications media on the Web, but my claim is that the Web itself is not one, and that has subtle but significant consequences. more

URL Shorteners

If you're a twit a Twitter user, you've likely used one or another of the URL shorteners out there. Even if you're not, you may have run across a shortened URL. The first one I encountered, several years ago, was tinyurl.com, but there plenty of them, including bit.ly, tr.im, qoiob.com, tinyarrow.ws, tweak, and many others. ... What would best practices for URL shortening services look like? Some suggestions, from others as well as from me. more

Instead of a New gTLD, Maybe There Ought to be an App for That

The conflicting yet co-existing anxiety and enthusiasm in support of expanded Internet territory -- those new generic Top-Level Domains (gTLDs) we have heard so much about -- may be misplaced. If the economic reports commissioned by ICANN are to be believed (non, nod, wink, wink), top level domains fall flat because they are either too tightly defined (.museum?) or lightly marketed (.aero?). Building a business plan to give a new gTLD the market and marketing reach it will need to succeed is a heavy lift. more

Big Business Has Been Using the New TLD Concept for Years

By now we've all had a chance to digest the concept around the new TLD program and in some cases even come up with our own amazing ideas for the next .com or a niche TLD that will make us millionaires overnight! Well maybe some of us have... Others are taking a far more practical approach to the exciting new changes to the Internet and how it will be adopted and used, in particular within the corporate arena. more

AT Kearney Takes Side With Incumbent Telcos to Defend the Old World

In my job as part of a consultancy company, I know there are two types of reports our clients are interested in - those that are written for the customer to be used internally and those that are to be used externally. Quite often, instead of well thought out and researched pieces, these last-mentioned reports are created simply to underscore the opinion of the party paying for them. So when I received research by AT Kearney on A Viable Future Model for the Internet, I immediately checked who had paid for that report. more

Wikileaks, Anonymous Hackers, and an Excuse for the UN

Vigilantism, in cyberspace or a New York subway, gets rejected in the main because more than just one vigilante results in an unlovely chaos. What the Anonymous cyber-vigilantes - those meting out "payback" for commercial decisions about Wikileaks - don't seem to realize is that chaos begets reaction, and in this case the victim may be the Internet itself. more

The Ultimate Differentiator: Reliability!

Every company that monitors their site or application performance focuses on two key metrics Availability and Speed. However, there is a third metric, Reliability, which is often misunderstood or in some cases ignored by companies. Reliability measures availability, accuracy, and delivery of a service within a time threshold. Reliability is difficult to define and measure as it is different for each company and service. To simplify it, you can think of Reliability as how consistent are you in delivering the "service". more

The Next Internet Revolution Will Not Be in English

This visual depicts about half of the currently approved internationalized domain names (IDNs), positioned over their respective regions. Notice the wide range of scripts over India and the wide range of Arabic domains. I left off the Latin country code equivalents (in, cn, th, sa, etc.) to illustrate what the Internet is going to look like (at a very high level) in the years ahead. more

Domain Dialing

The emergence of generic Top-Level Domains (gTLDs) and country code Top-Level Domains (ccTLDs) allowed the internet browsing to become much easier and intuitive. After all, from the user's perspective, it is so much easier to remember a domain instead of an IP address... The IP addresses replacement by domain names helps the Internet to become this global phenomenon that we know. Unfortunately, this revolution that had occurred in the domain market was not followed by other markets. more

The Internet Monopolies?

Tim Wu had an OpEd published in the Wall Street Journal this weekend: In the Grip of the Internet Monopolists. There are commentaries on the piece on The Technology Liberation Front and TechCrunch. The more I thought about the OpEd, the more troubling it seemed. more