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Who Is Driving Buzz and Engagement With NFTs?

Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals. more

Is Technology the Problem?

We do live in turbulent times. There is such a lot happening, with many people feeling overwhelmed and lost. One of the reasons given why we do have these problems is technology. I would argue against that. In all reality, technology is a tool that we can use, and yes, we all know that we can use it for the wrong reasons (cars kill people, atom bombs, killer robots, chemical and biological warfare and so on). However, we have learned to live with it, and in general, the outcome from science, innovation and technology has been positive. more

Big Internet Outages - There Is No Such Thing as a Routine Software Upgrade

Last year I wrote about big disruptive outages on the T-Mobile and the CenturyLink networks. Those outages demonstrate how a single circuit failure on a transport route or a single software error in a data center can spread quickly and cause big outages. I join a lot of the industry in blaming the spread of these outages on the concentration and centralization of networks where the nationwide routing of big networks is now controlled by only a handful of technicians in a few locations. In early October, we saw the granddaddy of all network outages... more

Fifty Years On – What to Expect in the Next 50 Years of the Internet

When did the Internet begin? It all gets a bit hazy after so many years, but by the early 1970s, research work in packet-switched networks was well underway, and while it wasn't running TCP at the time (the flag day when the ARPANET switched over to use TCP was not until 1 January 1983) but there was the base datagram internet protocol running in the early research ARPA network in the US. Given that this is now around 50 years ago, and given that so much has happened in the last 50 years, what does the next 50 years have in store? more

Regulating Big Tech. This Time, for Sure!

United States President Biden has recently commented: “But let me be very clear: Capitalism without competition isn’t capitalism; it’s exploitation. Without healthy competition, big players can change and charge whatever they want and treat you however they want. […] So, we know we’ve got a problem – a major problem.” It’s not every day you hear the President of the United States take on the very industry that supported his national economy remaining the world’s richest over the past couple of decades. Yet his tone resonates with a growing unease within the US... more