Brand Protection

Calculating the Return on Investment of Online Brand Protection Projects

In the early days of Online Brand Protection (OBP), before it was commonly understood how damaging to revenue infringements could be, this was an extremely popular topic. I remember delivering webinars on the subject then and even running a couple of half-day in-person workshops for brand owners at major conferences. more

The Proliferation of Microtrenching

There is an interesting new trend in fiber construction. Some relatively large cities are getting fiber networks using microtrenching. Just in the last week, I've seen announcements of plans to use microtrenching in cities like Mesa, Arizona, and Sarasota Springs, New York. In the past, the technology was used for new fiber networks in Austin, Texas, San Antonia, Texas, and Charlotte, North Carolina. more

Where Domain Security Meets the Supply Chain Crunch

Over the last two years, we've all faced supply shortages on items we previously never thought could be in short supply. Most recently, the baby formula and semiconductor markets were hit. Before that, supply chain attacks on Colonial Pipeline and JBS Foods showed us that an attack on one company through a singular point of compromise has the potential to disrupt an entire network of connected companies, products, partners, vendors, and customers. more

A New Definition of Broadband?

FCC Chairman Jessica Rosenworcel has circulated a draft Notice of Inquiry inside the FCC to kick off the required annual report to Congress on the state of U.S. broadband. As part of preparing that report, she is recommending that the FCC adopt a new definition of broadband of 100/20 Mbps and establish gigabit broadband as a longer-term goal. I have a lot of different reactions to the idea. more

Dealing With Non-Compliant Infringers – “The Other 50%”

I often read marketing material from Online Brand or Content Protection vendors, especially some of the newer ones, that make IP rights enforcement sound very straightforward. In some scenarios, given the correct processes are followed, this can be the case - using eBay's VERO program or similar offerings from the major legitimate platforms, counterfeit listings can be removed very quickly. more

Do You See What I See? Geotargeting in Brand Infringements

Geotargeting is a well-established online technique for delivering tailored web content based on a user's geographic location. From an internet technology point of view, this is usually based on the user's IP address, which is converted to a physical location through a standard look-up process performed by network infrastructure. Geotargeting is commonly used by websites for several legitimate reasons, including providing users with relevant advertising and other content... more

Branded Domains Are the Focal Point of Many Phishing Attacks

As a long-established online attack strategy, phishing remains a popular tool for fraudsters because of its effectiveness. The Anti-Phishing Working Group reported more than 300,000 distinct phishing attacks in December 2021 -- more than three times the number reported in early 2020, and the highest monthly total ever identified. more

Breaking the Rules on Counterfeit Sales: The Use of Hidden Links

Counterfeiting is big business. A 2021 study by the Organisation for Economic Cooperation and Development (OECD) estimated that the international trade in counterfeit and pirated products was worth up to $464 billion in 2019, or around 2.5% of all world trade. A significant proportion of this trade occurs via digital channels, where global annual expenditure on eCommerce is more than $4 trillion. more

The History of Broadband Price Competition

It's sometimes easy to forget that the broadband business is just over twenty-five years old. The telephone companies had a monopoly on copper-based technologies until Congress passed the Telecommunication Act of 1996, which forced the big telephone companies to allow competition for copper-based broadband services. more

Domain Security: An Underused Cybersecurity Strategy and First Line of Defense in Your Zero Trust Model

Domain security is a critical component to help mitigate cyberattacks in the early stages - your first line of defense in your organization's Zero Trust model. According to the Cybersecurity and Infrastructure Security Agency (CISA), most cyberattacks - including ransomware and business email compromise (BEC) - begin with phishing. Although losses due to ransomware now exceed billions annually, most ransomware protection and response measures don't adequately address phishing risks in the early stages of an attack because they don't include domain security measures to protect against the most common phishing attacks. more

What We’ve Learned About Upload Bandwidth

Until the pandemic hit, I rarely thought about upload bandwidth. I mostly used upload bandwidth to send files to people, and I rarely cared if they received the files immediately -- I was happy as long as files got sent. But the pandemic changed everything for millions of people. All of a sudden, homes were unable to function well due to problems with uploading. more

Who Is Driving Buzz and Engagement With NFTs?

Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals. more

Domain Registrations Associated with New TLD Launches

One of the central goals of a brand protection program is detecting infringing third-party activity that falls outside the firewall - that is, external to a brand owner's portfolio of official core and tactical domains. Brand threats occur across a range of internet channels, but domain name abuse is one of the most significant areas for concern, both in terms of the visibility and potential for confusion of branded domain names by potential customers, and the enforcement options available. For this reason, domain monitoring is considered a core component of a brand protection service. more

New Research from CSC on the Impact of COVID-19 on Internet Security and Safety

Hackers are using company domain names for malicious attacks more than ever before. Established research shows that phishing and related malware attacks most commonly occur from a compromised or hijacked legitimate domain name, a maliciously registered, confusingly similar domain name, or via email header spoofing. Domain security intelligence is the first line of defense in preventing domain cyberattacks. more

Registrar Influence on the Domain Security Posture of the Forbes Global 2000

In the 2021 Domain Security Report, we analyzed the trend of domain security adoption with respect to the type of domain registrar used, and found that 57% of Global 2000 organizations use consumer-grade registrars with limited protection against domain and DNS hijacking, distributed denial of service (DDoS), man-in-the-middle attacks (MitM), or DNS cache poisoning. On average, the adoption of domain security controls is two times higher for enterprise-class registrars than for those using consumer-grade registrars. more