Welcome:
Login
|
Sign Up
|
About CircleID
Follow:
|
|
|
Brand Protection |
Sponsored by |
|
The ability to rank results according to the level of threat they pose (based on factors such as, for example, the extent to which a webpage relates to a brand of interest) is a key component of many brand protection services. The prioritisation process has a number of purposes, including the identification of: (a) priority targets for further analysis; (b) candidates for content tracking (i.e. regular reinspection of content or configuration, and the generation of an alert if high-concern findings are identified) - as may be appropriate in cases where a domain name presents a high potential level of risk but is not currently associated with any live site content; and (c) priority targets for enforcement actions. more
When major events like the Super Bowl are on the horizon, cybercriminals exploit public trust by creating fraudulent domains for fake betting sites, phishing, and malware distribution. CSC's research into top online sportsbooks highlights the hidden risks of dormant domains, which, though inactive, can quickly be repurposed for cyber attacks. Overlooked yet dangerous, these domains play a key role in impersonation, misinformation, and scams targeting event-driven traffic, underscoring the need for continuous monitoring of lookalike, dropped, re-registered, and newly registered domains. more
One major element of many brand-protection programmes is the use of an algorithm to sort the findings identified through monitoring, according to their relevance or level of potential threat. This prioritisation process offers a number of benefits, including the identification of priority targets for further analysis, content tracking, or enforcement. more
As counterfeit networks grow more elusive, AI-driven clustering could revolutionize brand protection. By linking disparate findings, identifying serial infringers, and enabling bulk enforcement, AI offers a smarter approach to monitoring and takedown efforts. Yet, challenges remain - from data reliability to analyzing complex content. Companies that master AI-driven clustering may gain a significant advantage in the fight against brand abuse. more
The global debate over Internet privacy and security took center stage in a webinar hosted by CircleID in partnership with the Edgemoor Research Institute. The event marked the first in a series exploring the delicate balance between safeguarding personal data and ensuring legitimate access to domain name registration details. As governments, cybersecurity experts, law enforcement, and intellectual property holders grapple with the evolving regulatory landscape, Project Jake seeks to establish a framework that prioritizes policy clarity, efficiency, and adaptability. more
The UnregisteredGems.com series of articles explores a range of techniques to filter and search through the universe of unregistered domain names, in order to find examples which may be compelling candidates for entities looking to select a new brand name (and its associated domain). The previous instalment of the series looked at the categorisation of candidate names according to the phonetic characteristics of its constituent consonants, using a simple one-to-one mapping between each consonant and a corresponding phonetic group. more
The initial instalment of my recent series of articles on domain name discovery1 considered the use of phonotactic analysis - that is, the measure of the similarity of a string to the 'corpus' of other words in a language - to identify available unregistered candidate domains which may be of interest for potential brandability. more
The cybersecurity landscape in 2024 has been characterised by unprecedented complexity and rapidly evolving threats, presenting significant challenges for organisations across all sectors. As the digital attack surface expands and threat actors employ increasingly sophisticated techniques, domain security has emerged as a critical component of a robust cybersecurity strategy. more
For any entity looking to launch a new company or other initiative, a primary requirement is often the selection of an appropriate brand name and the acquisition of a relevant associated domain name. In light of the increasing shortage of short, unregistered memorable names on popular domain name extensions (TLDs), many organisations are choosing to adopt novel or invented brand names and/or consider the use of alternative TLDs. more
In CSC's recent insight paper, we address the trend that many business leaders today don't realize the extent to which their modern enterprise -- and its millions of digital assets -- rely on. It's a vast domain ecosystem that needs to be protected from online threats. Often, to better understand this need for domain security, we need to understand how critical and interconnected domains are within a business. more
As with any high-stakes event, elections have become a prime target for cybercriminals seeking to exploit public trust through impersonation, misinformation, and scams. CSC's comprehensive research about the 2024 U.S. Election reveals the alarming role of dormant domains, which have the potential to be exploited for launching cyber attacks against political campaigns, organizations, and constituents. more
In the final three articles in my series looking at algorithms for measuring the similarity of marks, I extend the ideas to provide a more sophisticated and adaptable framework. Article 4 introduces a similarity score based on color distance in RGB space, offering a quantitative approach to trademark similarity. Article 5 refines word mark similarity by using the International Phonetic Alphabet to improve phonetic analysis. The final article presents a method for sorting colors by dominant shade, aiding in trademark review and potential guidelines for color mark protection. more
On October 10, all ISPs in the United States were supposed to have implemented and posted broadband labels. The labels were required as part of the Infrastructure Investment and Jobs Act. Large ISPs had to post labels six months ago, and now the requirement is for all ISPs. I looked at the ISPs in a few counties I'm very familiar with, and I found a few ISPs in each county that have not posted labels that I can find on their website. more
Expanding on a framework for quantifying word mark similarity by examining algorithms and proposing enhancements. This article assesses consistency with UK trademark case decisions and a search tool, explores subsequence analysis for similarity, and suggests using IPA phonetics to measure aural likeness. The objective framework could improve consistency in trademark assessments, despite the inherent subjectivity of legal tests. more
In today's interconnected world, your business's online identity is increasingly more vulnerable than ever. With the rapid advancement of AI and 6G technologies, cyber threats are evolving at an alarming rate, making it critical to protect your brand's digital presence. How can businesses proactively safeguard their online identity in this changing landscape? more
A World-Renowned Source for Internet Developments. Serving Since 2002.
