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Brand Protection |
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Domains and DNS underpin modern business operations, yet security gaps remain widespread. CSC's latest research shows why stronger domain protections are essential to resilience, helping companies reduce disruption, safeguard trust, and maintain continuity when attacks strike. more
As AI agents automate phishing, impersonation and domain abuse at machine scale, the Brand Registry Group argues that dotBrand domains are evolving from marketing assets into trust infrastructure underpinning cybersecurity, identity and interactions across the internet. more
A surge in massive cybersquatting disputes pushed UDRP domain-name cases sharply higher in early 2026, with two complaints alone accounting for more than a quarter of all disputed domains, according to a new report released by GigaLaw. more
Domains enter a mature phase as AI reshapes discovery, security sharpens, and new gTLDs expand. Once simple addresses, they are becoming critical infrastructure for identity, trust, and automated commerce in the evolving web. more
As ICANN opens its 2026 round, firms sharing trademarks must weigh applying for a .BRAND domain against legal risks and competitive loss, with evidence suggesting first movers gain advantage while objections rarely prevail. more
Generative AI has turned brand impersonation from a nuisance into an industrial-scale threat, eroding trust. As ICANN's 2026 round approaches, DotBrand domains promise a structural fix to spoofing that strategies failed to deliver in 2012. more
A six year study of Global 2000 firms finds progress on email authentication but worrying gaps elsewhere. Despite rising DMARC adoption, falling DNS redundancy and uneven regional uptake leave companies exposed to domain based attacks. more
ICANN will open applications for new top-level domains in April 2026, offering brands a rare chance to secure custom domain names to enhance trust, marketing flexibility, and long-term online security. more
As artificial intelligence reshapes how users navigate the web, domain names may undergo explosive growth, potentially reaching tens of billions. A new infrastructure of trusted digital identities could become essential for AI agents. more
Many previous pieces of research have focused on the desirability of a comprehensive scoring system, to be used for ranking results identified as part of a brand-protection solution, according to their potential level of threat. Such scoring systems offer the capability for identifying prioritised targets for further analysis, content tracking or enforcement actions. more
The ability to rank results according to the level of threat they pose (based on factors such as, for example, the extent to which a webpage relates to a brand of interest) is a key component of many brand protection services. The prioritisation process has a number of purposes, including the identification of: (a) priority targets for further analysis; (b) candidates for content tracking (i.e. regular reinspection of content or configuration, and the generation of an alert if high-concern findings are identified) - as may be appropriate in cases where a domain name presents a high potential level of risk but is not currently associated with any live site content; and (c) priority targets for enforcement actions. more
When major events like the Super Bowl are on the horizon, cybercriminals exploit public trust by creating fraudulent domains for fake betting sites, phishing, and malware distribution. CSC's research into top online sportsbooks highlights the hidden risks of dormant domains, which, though inactive, can quickly be repurposed for cyber attacks. Overlooked yet dangerous, these domains play a key role in impersonation, misinformation, and scams targeting event-driven traffic, underscoring the need for continuous monitoring of lookalike, dropped, re-registered, and newly registered domains. more
One major element of many brand-protection programmes is the use of an algorithm to sort the findings identified through monitoring, according to their relevance or level of potential threat. This prioritisation process offers a number of benefits, including the identification of priority targets for further analysis, content tracking, or enforcement. more
As counterfeit networks grow more elusive, AI-driven clustering could revolutionize brand protection. By linking disparate findings, identifying serial infringers, and enabling bulk enforcement, AI offers a smarter approach to monitoring and takedown efforts. Yet, challenges remain - from data reliability to analyzing complex content. Companies that master AI-driven clustering may gain a significant advantage in the fight against brand abuse. more
The global debate over Internet privacy and security took center stage in a webinar hosted by CircleID in partnership with the Edgemoor Research Institute. The event marked the first in a series exploring the delicate balance between safeguarding personal data and ensuring legitimate access to domain name registration details. As governments, cybersecurity experts, law enforcement, and intellectual property holders grapple with the evolving regulatory landscape, Project Jake seeks to establish a framework that prioritizes policy clarity, efficiency, and adaptability. more
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