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The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there's no real need to enter a domain name in the browser and therefore domain names are far less important. They're absolutely right. Why would you type www.rolex.com when you can simply enter 'Rolex' and be there before you blink? But where they are seriously wrong is when you enter anything like 'Interlink', 'Pronet', 'National Trust', 'Premier Traders' or 'United Manufacturing', uncontrollable citations will gush out from every corners of the world. more
Advertisers have given Verisign a free gift worth billions of dollars over the past 10 years. Sports Stadiums provide a great analogy... What do office supplies have to do with basketball? What does oil have to do with football? Yet, Staples will pay the Lakers $116 million dollars and Lucas Oil will pay the Indianapolis Colts about the same (over 20 years) to associate their company names with these stadiums. more
DomainsBot, the provider of domain name suggestion tool used by various companies such as GoDaddy, Tucows, 1and1, and eNom has just announced an update to its platform offering social networking identity search integration. The company update also includes B2B services for domain registrars, registries and new TLD applicants. more
With the application launch period scheduled to begin in less than three months, everyone wants to know just how many new generic Top-Level Domains (gTLDs) applications will be submitted. In terms of the number of applications to be submitted, I've seen estimates putting the figure as low as 500. But just last week, an industry insider told me that he thought the number could go as high as 3,500. more
We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more
As a seasoned internet user, even an old 'Domainer', I was there when ICANN launched the first round of New TLDs. I remember the criticism we received from the media back then. We were invited to countless roundtable discussions, press conferences, and local internet events at which we were expected to answer the key media question: "Why are new TLDs necessary?" Dot BIZ, .INFO, and four more were the test bed new TLDs -- I represented .BIZ in EMEA. more
As each day passes, I spend more time immersing myself with prospective clients who are weighing up our offering over those of alternative providers. The more I become entrenched in this competitive process, the more it becomes increasingly clear that many of the competing RSPs pitching their wares to hopeful applicants are misleading them by hiding critically important information in fine print disclaimers or feeding them rubbish in order to whittle down the competition. Competition is a great thing; it just needs to be on the same playing field. Make sure you are comparing apples with apples. more
Too many techies still don't understand the concept of due process, and opportunistic law enforcement agencies, who tend to view due process constraints as an inconvenience, are very happy to take advantage of that. That's the lesson to draw from Verisign's proposal and sudden withdrawal of a new "domain name anti-abuse policy" yesterday. The proposal, which seems to have been intended as a new service to registrars, would have allowed Verisign to perform malware scans on all .com, .net, and .name domain names quarterly when registrars agreed to let them do it. more
There has been considerable debate on whether the Internet needs new Top Level Domains. Advertising advocacy groups have objected to the expense of re-investment in online branding. There's a lot of work involved in telling the world .BEYONCE is where you will now find all official Beyonce related information. I'm wondering, why would anyone object to some order being applied to the internet? more
While typosquatting is not a new phenomenon, recent research highlights that it is being used to collect sensitive corporate information from employees and lure consumers to interact with dubious websites. ... Security consultancy Godai Group recently uncovered the use of a specific type of typosquat - a "doppelganger domain" - to collect sensitive enterprise information via email-based attacks. more
Everyone seems to be talking about how the big boom is set to happen in India for domain names, and there are significant factors to ensure that this growth happens. The internet spends and E-commerce usage is fast becoming the face of modern India, a part of everyday lifestyle. Although awareness is still the biggest barrier domain name Registrars face with consumers, there are signs of significant improvement in trust, usability and the adoption of web services. more
In an age where the world has gone global in many forms and guises, the political attention is more and more focussed on national, populist issues, that arise from fear for the unknown. I can't deny it: the future undoubtedly contains many uncertainties. This usually comes with a general public that's afraid and in fear of things they cannot oversee. Thus it is easily aroused by a populist leader who feeds on this fear and throws flammable material on the already smouldering fire. In a time where leadership is called for, it seems lacking. The Internet governance discussion demands visionary leadership on a cross border level and it needs it soon. more
Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs are similar to the other heads of various advertising associations around the world. While the main powerbrokers of the global advertising sector are mum, their association heads are using the same circulated message of cyber-squatting fears without any solid proof. Here is my analysis and an open challenge to the trade. more
Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN's generic top-level domain (gTLD) program? They're complaining as if new gTLDs are being sold overnight in dark alleys with a no questions asked policy in exchange of a large suitcase filled with newly printed currency. This is definitely not the case, so what did they miss? more
When all you have is a hammer, everything appears to be a nail. The generic Top-Level Domains (gTLDs) are not just about trademark filing and battle posturing or cyber-squatting. They are about the potential to create unusual global intellectual properties offering multiple opportunities for rapid image expansion and - most importantly - the achievement of market domination via name identity. more
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