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The time is now to make sure your brand makes it onto the list of new top-level domain names. Brand owners should immediately start re-enforcing your brands by promoting ".Your Brand" as a top-level domain (TLD) extension. You must implement the strategy through a two-stage process: free ride on pre-launch discussions and submit your application request with ICANN during the application period. more
The bulk of corporate domain portfolios largely consist of defensive registrations which often include common misspellings, product names, and abbreviations in countries where they may not even be doing business. More than ever, with the launch of new generic Top-Level Domains (gTLDs) expected to occur next year, companies are now taking a hard look at their defensive holdings and asking themselves whether or not they really need all of these registrations. more
The next few short weeks in the run-up to ICANN's Cartagena meeting could prove the most important time yet for the organization to show that it is a credible and capable overseer of the domain name system. After over two years of delays, tens of thousands of email exchanges, weeks of heated face-to-face discussions, and many millions of accumulated frequent flier miles, the time has arrived for ICANN to finally draw a line under the new top-level domain policy-development process and name the date for the opening of the first-round application window. more
The Internet Corporation for Assigned Names and Numbers (ICANN) has failed on a number of fronts, resulting in sub-par products and services in a global monopolistic environment. Failures will continue if not recognized and immediately addressed. Leadership is about the future, a journey into uncharted territory, and it requires vision supported by technical, operational, and mind-changing competencies. ... It does not require a rocket scientist to recognize that ICANN has fallen short because it lacks... more
Anyone who has been part of the community during its soon-to-be 12-years of existence will be the first to tell you that while ICANN's intentions are good, its execution, time and again, has been lacking. Unfortunately, the global business world does not and cannot accept only good intentions. Businesses require surety, consistency and clear evidence of stability before they can establish the foundation for their enterprises. more
As I noted in my recent comments on CircleID, the recent resolutions from the Special Meeting of the ICANN Board held in Norway in late September left a few important new gTLD issues up in the air and created a little uncertainty in the marketplace. ... However, whilst sign-off on the program is still not guaranteed to occur in December, a recent interesting post on the GNSO mailing list from ICANN's Senior Vice President... more
I am skeptical about how ICANN has arrived at a technical limit of a thousand new TLDs per year. The ICANN study driving this number must be made public so that our industry's risk management experts can size up the finding. Why am I skeptical? more
The Twitterverse is awash with catchy URL shortening services, which allow what would otherwise be long URLs to fit within the strict character limit of individual Tweets. Before the Twitter phenomenon really took hold, tinyurl.com was one of the more popular services; now much shorter options are available, using various Country Code Top-Level Domains (ccTLDs) which have the significant advantage of being only two characters after the last dot. more
ICANN's plan to increase competition and bring innovation in the domain space by launching top-level domains (TLD) seems to be in full swing following the resolutions at the last ICANN Board retreat in Norway. However one area that seems unclear is who will take responsibility in determining the TLD winners. After years of continuous additions, retractions and amendments, the Draft Applicant Guidebook (DAG) is not yet finalized. However, the word in the ICANN community is that the TLD program launch will be in effect immediately after the ICANN San Francisco meeting held in March 2011. more
The .LY domain is Libya, and their government recently cancelled the registration of the short and snappy VB.LY, provoking great gnashing of teeth. If you direct your attention to the address bar above this page, you'll note that it's at JL.LY, equally short and snappy. The .LY registry started allowing two letter second-level domains last year, and there was a quiet land rush. Now they restrict those domains to people actually in Libya, but say they'll let us keep the ones we have. How concerned am I that they'll take my domain away, too? more
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