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If you've ever visited or spoken to someone from Australia, there is a good chance you've heard of Australian Rules Football. Those who are followers of Australia's most popular football code are often politely described as 'fanatical', with hundreds of thousands of followers attending games each weekend during the southern hemisphere winter. more
On 11 December 2017, about 25 participants from Europe and the US attended the public consultation for the brand new GDPR Domain Industry Playbook by eco (Association of the Internet Industry, based in Germany) at the representation of the German federal state Lower Saxony to the European Union in Brussels. The General Data Protection Regulation (GDPR) poses a challenge for the Registries, Registrars, Resellers and ICANN. more
On 6 March 2017, ICANN's GDD finally responded to an applicant letter written on 14 August 2016 to the ICANN Board. This was not a response from the ICANN Board to the letter from 2016 but a response from ICANN staff. The content of this letter can best be described as a Null Response. It reminded the applicants that the Board had put the names on hold and was still thinking about what to do. more
Verisign's spent the best part of 2016 putting out warnings. The .COM operator and domain industry heavyweight highlighted its Q3 earnings report with a stern "Ending Q4 '16 Domain Name Base expected to decrease by between 1.5M to 2.8M registrations from the end of Q3 '16". A forecast which the company said was based on "on historical seasonality and current market trends." As 2016 drew to a close, the downturn seemed to materialize... more
There are lots of emotions and hypothesis around the new gTLD programme. Is it a success, is it a failure? Is it coming too late, in a world ruled by search and apps? We try to measure that success through traditional metrics, such as number of registrations, parking ratios etc. -- for applicants, the success is quite often the revenue and profit generated. When it comes to dot brands, we have lots of anecdotes about launches, but is that representative of the activity? Metrics of success will depend on the brand strategy and the way the dot brand helps the business reach their objectives. Keeping an empty registry may be a success if your strategy is purely defensive! more
Since the launch of the New gTLD Program in 2012, it has become evident that new gTLD registries overestimated the demand for new Top-Level Domain name extensions. Furthermore, new gTLD registries did not anticipate the hurdles in raising awareness, not to mention creating adoption for new domains. Even the most pessimistic New gTLD Program critic did not expect such uninspiring results. It was a wake up call for many in the domain industry. The New gTLD Program currently lacks credibility. No new gTLD has yet to go mainstream and capture the world's imagination. more
Google has posted details on Ranking of new gTLDs (new gTLDs) in search. John Mueller, Webmaster Trends Analyst, said that new gTLD's will be treated the same as other gTLD's such as .com. He stated: "Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search." The ambiguous use of the word "overall" in the statement, may leave some doubt as to whether the 600 .brands -- new domain extensions operated by brand owners -- are included or excluded in any VIP search ranking treatment. more
I think it's fair to say that quite a few people -- both within the domain name industry and beyond -- have an opinion on whether the new TLD program is succeeding or struggling. But are things really all that bad? Are we forecasting doom before it has really had a chance to run? Crunching the numbers... Let's consider the (relatively short) history to this point and take a look at some statistics. more
It is pretty common knowledge now that domain name growth started to drop around two years ago and is falling still. At this rate there is every chance that TLDs that have only ever seen growth will start to see a decline sometime in the next few years. What follows is a theory on where that growth has gone. It is widely stated that the greater choice provided by hundreds of new gTLDs means that demand is dissipating across them and that's where the growth has gone. more
According to Reuters, Barclays has plead guilty to trying to manipulate foreign exchange rates, and has agreed to pay substantial fines, along with other major banks. Barclays is also the operator of the .Barclays new top-level domain name. This is not a case where it's a single rogue employee or officer has been found guilty of a financial crime. Here, it is the entire bank (and registry operator) that has plead guilty. more
In my role as CMO of .CLUB I get to speak about domain names at different events all over the world, and have been doing so for more than two years now. From stages and podiums at countless events I have heard the same comments and questions again and again, and in all that time it seems that very little has changed when it comes to the perceptions of the new domain extensions, the so-called "new gTLDs"... more
It is wonderful to see the floodgates open and see so many new gTLDs launch -- 417 delegated as of October 4th. As registry senior management's focus switches to operational matters post launch, it is now time to consider how the new registries will deal with revenue recognition and its impact on financial reporting. This is primarily the CFO's responsibility, but senior management must be mindful that improper domain revenue accounting will lead to corporate reputational damage. more
There's a new site on the web - nTLDstats.com - that has a ton of valuable information about the new gTLD program. It shows numbers of registrations by registry, registrar, registry service provides - all the "Rs" in the domain name industry. It has quickly become the place where people go to measure how the industry, and the competitors in it, are doing. There's only one problem - not all domain registrations are created equal. more
As mobile usage of the Internet continues to increase, I'm anticipating that new gTLDs will provide a better link (pun intended) from an ad to the web, from the offline to the online, when people see a meaningful domain name that they can remember to lookup on the go via their smartphone's mobile web. The mobile web is great for that instant real-time response to an ad's call to action. more
For the purpose of this article it is not necessary to concentrate too much on defining what a Premium domain name is and what it is useful for: all that we need to know is simple, a premium domain name is often a memorable generic name, short or medium in length and highly valuable due to its relevance in search. However, when it comes to finding out how to register a premium domain name then it becomes much more difficult because you won't necessarily know where to go. more
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