New TLDs

gTLD Contention Auction in May: Request for Comments

Many gTLD applicants with strings in contention have already heard about the Applicant Auction, a voluntary private auction for resolving string contention that my colleagues and I are organizing. In this post we'd like to share some updates on our progress. Most importantly, we realized that more than just an escrow agent is needed for the success of a private auction of this scale, and we have partnered with Morrison & Foerster, LLP, a global law firm, who will be acting as the neutral party for our auctions. more

New gTLD Target Date is April 23? Or is it?

I detect some delight in the domain name community today resulting from Video interview with ICANN CEO Fadi Chehadé. In that interview Chehadé states "We are now targeting to be able to recommend for delegation the first new gTLD as early as the 23rd of April..." On the surface this sounds like very good news. more

Microsoft’s Takedown of 3322.org - A Gigantic Self Goal?

I will first begin this post by emphasizing that this article is entirely my personal viewpoint and not to be considered as endorsed by or a viewpoint of my employer or any other organization that I am affiliated with. Neither is this to be considered an indictment of the sterling work (which I personally value very highly) that several people in Microsoft are doing against cybercrime. Microsoft's takedown of 3322.org to disrupt the Nitol botnet is partial and will, at best, have a temporary effect on the botnet itself... more

A Gap in the New gTLD Applicant Guidebook?

I strongly believe there is a serious "breach" in the Applicant Guidebook: I checked the scoring, I checked the possible objections, I am aware of the Governmental Advisory Committee (GAC) early warning but I really could not find how ICANN is going to avoid Community applications to be submitted as Standard ones. The role of ICANN is to offer a solution to launching new generic Top-Level Domains, it is no party in saying whether a new gTLD is a Community or not. more

ICANN and the Red Cross: An Exceptional Exception

ICANN's policy on the special protection of the Red Cross and the International Olympic Committee (IOC) names has triggered a very lively discussion including contributions by Konstantinos Komatis, Milton Muller, Wolfgang Kleinwächter, and myself (with Avri Doria's reply). There is an agreement that the exceptions are dangerous for ICANN's gTLD policy process which is in a formative and delicate phase. more

Last Minute Tips for a Solid gTLD Application

With the new top-level domain (gTLD) application process down to the last two months, here are three last minute tips on how to submit a successful gTLD application to ICANN... Sometimes the most obvious information is also the most important. In ICANN's supplemental notes under the "Best Practices" section, the first best practice ends with the parenthetical statement (i.e., show your work). For an applicant, these may be the three most important words in all the ICANN guidance. more

IANA Checkmate - Fool Me Once, Shame on You, Fool Me Twice Shame on Me

In connection with the recent publication of the IANA RFP, there have been some commenters that have proclaimed that removing the requirement of the Contractor to document the consensus of relevant stakeholders in connection with the delegation of new gTLDs from the original draft Statement of Work as a win for ICANN. However, when reading the recently revised IANA RFP language in light of the Government Advisory Committee (GAC) Dakar Communiqué, a rather compelling legal case can be made... more

Top-Level Domains and Search

Search marketers and SEO mavens are starting to pay attention to top-level domains (TLDs) now that ICANN has announced a starting date. Many of them are dubious about the benefits of TLDs to search, but they are missing out on why search will benefit from new TLDs - and vice-versa. A recent article on SEO.com looked at the value of new top-level domains for search. One of the reasons for his skepticism comes from a common but completely erroneous notion that there's some sort of order to how top-level domains work today... more

Facebook.com/Brand vs. a New TLD: What’s a Brand to Do?

Last week I published an article in Ad Age that the editors titled "Should your company jump on the dot-brand bandwagon?" I received several emails and LinkedIn requests from advertising and PR agencies as well as brand managers. One of the questions I received had to do with my opinion on whether brands that are currently promoting themselves via Facebook, e.g., "Find us on Facebook.com/brand," should consider the new Top-Level Domains (TLDs). more

ICANN Successfully Tiptoes Through Political Minefield With New TLD Applicant Guidebook

ICANN released its sixth version of the draft Applicant Guidebook for the new Top-Level Domain (TLD) program in April following three years of debate surrounding the rules and procedures that will outline how potential applicants will apply to own their own piece of Internet real estate. Overall, the response has been positive. more

Who is Wagging Who? Same Dog, New Tale.

Today, my company AusRegistry International signed an open letter to the United States House Subcommittee on Intellectual Property, Competition, and the Internet as a show of support for ICANN and its new Top-Level Domain program. I'm disappointed by the nature of the oversight hearing the Subcommittee has called and I believe it will only be a distraction. Let's not kid ourselves; the reason for this hearing is to beat up ICANN over the new TLD program. I think this is unfair and unjustified... more

New gTLD Discussion Draft - Top 10

Okay, so spending my Monday morning printing out and reviewing 348 pages of the "New gTLD Discussion Draft" is not exactly what I had mind when I woke up today, but kudos to ICANN for keeping to the timeline that they had released last month. Since, most of you do not have the time or the patience (and probably have real work to do), I've taken it upon myself to highlight the most important changes in this version. more

ICANN Board: You Got It Right. Then You Got It Wrong. Now, Get It Right Again.

The ICANN Board has itself in a pretty pickle. The Governmental Advisory Committee (GAC) Consultancy with the Board in Brussels was an apparent non-starter. After hundreds of man-hours' worth of comments provided by the Intellectual Property Constituency (IPC), the Board continues to claim that it lacks sufficient information on trademark issues in order to respond to concerns. more

Making IDN gTLDs Attractive and Safe

The primary focus of this article is to illustrate that the Applicant Guidebook is not supplying sufficient protection mechanisms, and creates too high financial barrier for those who are interested in applying for multiple Top-Level Domains (TLDs) that are translations/transliterations of each other and/or of an existing generic Top-Level Domains (tt-gTLDs). more

Mubarak, Ben Ali, Kaddafi, ICANN: What They Have in Common Is Scary. Will They Share the Same Fate?

Will current failed ICANN direction on the New generic Top-Level Domains (gTLDs) doom its Regime to follow the fate of Mubarak, Ben Ali, and soon Kaddafi's? The whirlwinds of change we all have witnessed that started blowing in Tunisia, moved to Egypt and is now engulfing Libya, Yemen, Jordan and soon many others, have signaled a revolutionary way of thinking not just at local or regional levels but I believe on global levels too. more