New TLDs

New gTLDs Show Promising SEO Performance

With the arrival of hundreds of new generic top-level domains (gTLDs), many marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the organic business can now get a web address on .ORGANIC, or a brand that's all about passion and excitement can now get on .RED, etc. At the same time, many are also asking some important SEO related questions. more

Website Usage Analysis in the New gTLDs

A recent study, by EURid and the Leuven Statistics Research Centre, set out to better understand the most common usage of websites that are linked to domains, and we thought it would be an interesting exercise to extend similar analysis to the new gTLD market. So, we analyzed all second-level domains registered in new gTLDs according to published zone files on June 29, 2014.  more

Dear Industry Canada, Is Now a Good Time to Replace CIRA?

Today we have sent following to the Minister of Industry Canada, James Moore, as well as the Canadian Internet Registration Authority (CIRA) Board of Directors. This is in response to the revelation that CIRA is positioning to enter the managed DNS space. As we outline in the letter, we are fine with more competition (in fact Google just entered the domain and DNS space too... No, competition is a fact of life, what we want is more of it, not less. Here's what we wrote to The Honourable James Moore. more

Welcome to the .uk - Unless You’re Not in the UK

The .uk launch today has been getting quite a bit of press coverage. Getting a big name celebrity like Stephen Fry to endorse the shorter namespace is also a nice win for Nominet. As part of the PR around the launch they've also put out a big welcome sign near Heathrow airport... It'a a bit ironic though as .uk isn't exactly welcoming to non-UK individuals or companies. more

New gTLD Community Objection Standing Analysis

The notion of community has been debated since the inception of the ICANN New gTLD Program. However, as far as we know no one has yet taken a holistic approach to analyzing the wealth of information generated by the experts who participated in the ICANN New gTLD community objection process. As a community applicant for .eco on behalf of the environmental community, Big Room Inc. has a keen interest in understanding how independent experts are interpreting the ICANN notion of community. more

New gTLDs: Is Internationalism the Solution?

Are international strings such as "club" and "rugby" the key to launch a successful TLD in Round 2 of the ICANN new gTLD program? Are "International TLDs" the key to a successful Registry? That is quite possible as the results of the recent .CLUB launching show that it generated lots of interest in a short period of time. The .CLUB registry is now number 3 on the list of most registered domain names with 37,806 domains registered and .EMAIL is in position 6. more

Registration Numbers Not the Only Success Measure for New TLDs

Like many, I've been watching the rollout of the first 150+ new Top-Level Domains (TLD) with interest. Since the delegation of ????. back in October, we've seen all sorts of TLDs launched -- from brands like .monash to generics like .build. There has been intense scrutiny within our industry on the zone file registration numbers of these delegated TLDs to measure whether or not they are successful. To be fair, this is not a surprise. We've been conditioned by past generic TLD launches to focus on registration numbers. more

How to .DOWNLOAD Banging Tunes, Sick Movies and Nasty Apps

TeenSpeak is being rivalled by GeekSpeak: most Internet Geeks know what "the cloud" is. They know because they are "Internet Geeks", most Internet users don't profess to the same level of 'Geekdom'. Now while I don't claim to be an Internet Geek, I do like to think of myself as an educated Internet user; and the way I think of "the Cloud" is of a computer, plugged in somewhere, and holding lots of "computer things" for the use of anyone, anywhere. You may have heard the expression: "it is hosted in the cloud". more

ICANN’s Strong Rebuke to Verisign’s Chuck Gomes

Word to the wise: Fadi Chehadé's ICANN isn't going to take criticism lying down! In the past, the organisation has tended to react to criticism with a silence that was probably considered a way to avoid aggravating critics any further, but instead tended to infuriate people that were expecting answers. No longer. Since Chehadé came in as CEO, they get answers! more

New gTLD Registration Strategies: Preparing for the Inevitable

As we draw closer to the first new gTLD registry launch, many companies are beginning the arduous task of developing their new gTLD registration and blocking strategies. And after speaking with dozens of clients, I can tell you that the planned approaches are ranging from very minimal registration and blocking strategies for one or two core brands, all the way through to registrations of multiple brands in every single new gTLD registry. more

Name Collision: Why ICANN Is Looking at It the Wrong Way (Part 1)

ICANN has, once again opened up a veritable can of worms, with their latest decision on the 'horrors' of Name Collision. While we are sure that ICANN and the Interisle Consulting Group have very good reason to make the decision that they have - delaying the delegation of several TLDs - we believe that the findings contained in Interisle's report do not give sufficient cause to delay the new gTLD program in the manner proposed by ICANN staff. more

The Technical Impact of New gTLDs: Are We Pushing on Regardless?

Have some security aspects been overlooked in the rush to conclude the new gTLD program and "give birth to the baby before it starts to get really sick" as ICANN CEO Fadi Chehadé put it at a briefing jointly organised by ICANN and the European Commission a few days ago? Ever since 2008 when the ICANN Board approved the GNSO-evolved policy that became the new gTLD program, it has been reworked so much that it's difficult to imagine any stone has been left unturned. Yet a recent letter threatens to open up a new can of worms. more

gTLD Contention Auction in May: Request for Comments

Many gTLD applicants with strings in contention have already heard about the Applicant Auction, a voluntary private auction for resolving string contention that my colleagues and I are organizing. In this post we'd like to share some updates on our progress. Most importantly, we realized that more than just an escrow agent is needed for the success of a private auction of this scale, and we have partnered with Morrison & Foerster, LLP, a global law firm, who will be acting as the neutral party for our auctions. more

New gTLD Target Date is April 23? Or is it?

I detect some delight in the domain name community today resulting from Video interview with ICANN CEO Fadi Chehadé. In that interview Chehadé states "We are now targeting to be able to recommend for delegation the first new gTLD as early as the 23rd of April..." On the surface this sounds like very good news. more

Microsoft’s Takedown of 3322.org - A Gigantic Self Goal?

I will first begin this post by emphasizing that this article is entirely my personal viewpoint and not to be considered as endorsed by or a viewpoint of my employer or any other organization that I am affiliated with. Neither is this to be considered an indictment of the sterling work (which I personally value very highly) that several people in Microsoft are doing against cybercrime. Microsoft's takedown of 3322.org to disrupt the Nitol botnet is partial and will, at best, have a temporary effect on the botnet itself... more