New TLDs

Now That You’ve Applied for a New gTLD, Should You Reveal?

With applications closed, new gTLD hopefuls face a changed calculation: revealing strings early could expose contention while information remains financially valuable, helping applicants make better decisions before fees are paid and withdrawal becomes increasingly costly. more

Beyond DUMs: The Case for Tracking What a Namespace Is Made Of

Domains Under Management (DUM) measures a namespace's size, but not its character. Structural composition could reveal whether growth reflects durable adoption, speculative holdings or noise, giving registries a richer view of namespace health and strategy. more

Same Shape at Every Scale: What a Larger Domnain Namespace Confirmed - and What It Didn’t

A larger namespace confirms the same four-layer structural pattern found across nTLDs, while revealing wider operator-to-investor variation and distinctive noise signatures that expose different registration dynamics hidden behind headline registration totals. more

What Zone File Analysis Reveals About the Gap Between nTLD Registration Volume and Namespace Reality

Registration totals reveal size, not composition. Structural analysis of major new gTLDs finds strikingly similar architectures but meaningful differences in operator adoption, speculative holdings, and noise, suggesting namespace health requires more than volume metrics alone. more

The gTLD Registrar Market Is Uniform in Rules, Not in Structure

ICANN applies identical rules to every registrar, yet new research reveals a sharply unequal market where seven firms capture half of inflows, renewals dominate activity, and many accreditations barely operate at all in practice today. more

The 2026 New gTLD Round: A Strategic Framework for Risk Management

The 2026 new gTLD round is less a domain application than a high-stakes contest for digital territory. Contention, objections, opaque evaluations and information gaps can derail applicants long before launch, demanding rigorous strategic preparation. more

DOTZON Study: Digital City Brands 2026

DOTZON's Digital City Brands 2026 study crowns .tokyo as the first Asian cityTLD to top the rankings, ending .berlin's four-year reign, while highlighting the growing role of city domains in digital identity, commerce and development. more

Cybercriminals are Driving Significant Domain Name Market Demand

Cybercriminals are becoming a major force in the domain-name market, driving an estimated one-fifth of new gTLD registrations in 2025 and exposing how commercial incentives, weak enforcement, and scale continue to fuel online abuse. more

The AI Naming Gap - and Why the Legacy Namespace Won’t Wait for ICANN to Fill It

A surge in AI startups has exposed a domain-name shortage as premium .ai addresses vanish. With ICANN's next round years away, legacy TLDs and repurposed namespaces are racing to capture unmet demand. more

The 2026 String Similarity Guidelines: Automating the Mistakes of the Past

The draft String Similarity Evaluation Guidelines risk entrenching past failures of Internet governance. With opaque algorithms and no right of appeal, ICANN's credibility hangs on whether transparency and fairness are restored before final adoption. more

The Unprepared gTLD Applicant of 2026

The gTLD race is not just about technical readiness. Governance strategy, institutional stamina, and adversarial foresight will define success in ICANN's 2026 round, where geopolitical resistance, not DNS errors, threatens survival. more

DOTZON Study: Digital Company Brands 2025

DOTZON's 2025 study analyzes over 410 corporate dotBrands to reveal how companies strengthen digital identities through custom top-level domains. Audi retains first place, while newcomers like CRS and rising performers such as Schwarz demonstrate growing strategic use. more

.PARIS : Can the Backend Registry Help Sales?

As published on June 24, 2025, it is with no surprise that the AFNIC was renewed as the backend registry provider of the .PARIS new generic Top-Level Domain. What caught my attention in the announcement was this paragraph: “Afnic’s remit will also be expanded to include communication and promotion of the .paris TLD, as well as the development of initiatives designed to increase its adoption by businesses and private individuals.” more

DOTZON Study: Digital City Brands 2025

We have just released the 2025 edition of the DOTZON study "Digital City Brands." Since first presenting the study in early 2017, DOTZON has now analyzed for the ninth consecutive year how cities successfully use their Digital City Brands. The Digital City Brand represents the digital aspect of a city's brand and reflects how digitally advanced a city is. The emergence of the Internet was the reason Digital City Brands were created in the first place.  more

Domain Industry 2025: Current Landscape and Key Market Data

As we navigate through 2025, the domain industry remains a critical focal point amid persistent geopolitical instabilities, inflation, and an ongoing energy crisis. These pressures have reshaped the landscape of domain registrations and the domain aftermarket. Despite these challenges, digitalization continues to drive innovation and efficiency across sectors. more