The king of extensions is .com, and dethroning it won't be easy. But one day soon .com will have a genuine competitor, and there are two things we already know about the competition. First, the newcomer will have been sold as an underdog. Second, it will have attracted businesses that are passionate about being content-quality leaders.
In a far less dramatic event, the ICANN Board will soon decide the question of vertical integration between domain name registries and registrars in the new Top-Level Domain (newTLD) round. But Adams' statement continues to ring true today and the question the ICANN Board must ask itself is: "what facts do we have before us to justify a change in policy." After 2+ years of intense community discussion on this topic, the answer is clearly -- very few.
The next few short weeks in the run-up to ICANN's Cartagena meeting could prove the most important time yet for the organization to show that it is a credible and capable overseer of the domain name system. After over two years of delays, tens of thousands of email exchanges, weeks of heated face-to-face discussions, and many millions of accumulated frequent flier miles, the time has arrived for ICANN to finally draw a line under the new top-level domain policy-development process and name the date for the opening of the first-round application window.
Anyone who has been part of the community during its soon-to-be 12-years of existence will be the first to tell you that while ICANN's intentions are good, its execution, time and again, has been lacking. Unfortunately, the global business world does not and cannot accept only good intentions. Businesses require surety, consistency and clear evidence of stability before they can establish the foundation for their enterprises.
As I noted in my recent comments on CircleID, the recent resolutions from the Special Meeting of the ICANN Board held in Norway in late September left a few important new gTLD issues up in the air and created a little uncertainty in the marketplace. ... However, whilst sign-off on the program is still not guaranteed to occur in December, a recent interesting post on the GNSO mailing list from ICANN's Senior Vice President...
The Twitterverse is awash with catchy URL shortening services, which allow what would otherwise be long URLs to fit within the strict character limit of individual Tweets. Before the Twitter phenomenon really took hold, tinyurl.com was one of the more popular services; now much shorter options are available, using various Country Code Top-Level Domains (ccTLDs) which have the significant advantage of being only two characters after the last dot.
ICANN's plan to increase competition and bring innovation in the domain space by launching top-level domains (TLD) seems to be in full swing following the resolutions at the last ICANN Board retreat in Norway. However one area that seems unclear is who will take responsibility in determining the TLD winners. After years of continuous additions, retractions and amendments, the Draft Applicant Guidebook (DAG) is not yet finalized. However, the word in the ICANN community is that the TLD program launch will be in effect immediately after the ICANN San Francisco meeting held in March 2011.
The .LY domain is Libya, and their government recently cancelled the registration of the short and snappy VB.LY, provoking great gnashing of teeth. If you direct your attention to the address bar above this page, you'll note that it's at JL.LY, equally short and snappy. The .LY registry started allowing two letter second-level domains last year, and there was a quiet land rush. Now they restrict those domains to people actually in Libya, but say they'll let us keep the ones we have. How concerned am I that they'll take my domain away, too?
A very real and potentially dangerous issue for brands is the continual reliance on obscure country code domains for URL shortening services. Recent reports have emerged that the country code domain .ly will no longer allow domains with 4 or less characters to be registered by users outside of Libya. What exactly does that mean for marketers that are using popular URL shorteners like bit.ly and ow.ly today? It means more risk. As a brand owner who is spending thousands or even millions of dollars on your social media campaigns, the solution is very simple - get your own top-level domain, and control your own destiny.
On Saturday, you were probably enjoying a quiet morning, sipping your coffee as you consumed headlines about news from New York to New Delhi. The headlines related to Internet business were probably much different than what you would have seen 10 years ago. Then, there were just 20 million domain names in use, ten percent of what is now our domain universe. But ten years ago, many of us in the industry weren't enjoying an easy morning with our coffee; we were harried from a sleepless night of poring over hundreds of pages that would constitute the first new Top-Level Domain (TLD) bids submitted to ICANN, ever.