The ICANN Board will soon make many decisions, one of which is to decide whether to continue or reverse ICANN's longstanding policy of vertical separation of registries and registrars. Since new Top-Level Domains (TLDs) are supposed to benefit registrants with lower prices, choice and what we trust will be a decision for 'market-differentiated' competition, the Board will no doubt consider market forces as well as compliance and enforcement issues in choosing the path that can maximize these goals.
New top-level domains will quickly be upon us, and if you are ramping up to get your application ready, part of your launch plan should address what you will do with valuable keyword or generic names -- what we often refer to as "premium names." ... Choosing appropriate domains to reserve is an important first step which must be included in your application to ICANN.
I'm in the camp that ICANN Top-Level Domains (TLDs) are businesses that should be allowed to evolve from their original charter to increase their viability in the marketplace. It was announced today that VeriSign is proposing to allow telephone numbers and other numeric identifiers in the .NAME top-level domain. This could be the Killer App that ENUM has been waiting for.
It nearly goes without saying that if ".CA" means and should continue to mean, "Canada", the registration of a .CA domain name ought to involve some tie to Canada. As Canadian Internet Registration Authority ("CIRA") CEO, Byron Holland, aptly put it, "The fundamental requirement of having a Canadian presence in order to get a dot-ca domain name make sense...because it is a country code and there is an assumption that there is some "Canadian-ness". And that is why, in a nutshell, I support a Canadian 'presence requirement' for the registration of .CA domain names. Nevertheless, the question of what constitutes an appropriate 'presence requirement' is an interesting issue...
The .CO top-level domain made over $10 million in just a couple of months. What do the results of the .CO re-launch mean for new gTLDs? Remember, .CO is the country-code TLD for Colombia. Until this summer, you could only register names under .com.co, .net.co, etc. You couldn't register myname.co. Now anyone in the world can register a .co name, and register it directly under the top level.
Reading through Brian Kreb's blog last week, he has an interesting post up on the White House's call upon the industry on how to formulate a plan to stem the flow of illegal pharmaceuticals...It is unclear to me whether or not the goal of this initiative is to stem the flow of online crime in general or to reduce the flow of illegal pharmaceuticals flowing into the United States (since presumably this cuts into the profits of large pharmaceutical companies...
New gTLDs continue to be a major topic of discussion within ICANN circles, and the regional meeting currently underway in Tokyo has revealed some interesting updates for potential applicants. ICANN's Chief gTLD Registry Liaison, Craig Schwartz, delivered a great presentation on the progress being made behind closed doors at ICANN and provided the attendees with an insight into a couple of key changes that are likely to be seen in the Final Applicant Guidebook.
The announcement that .co has already achieved over 450,000 new registrations since the opening up of the second level a month ago demonstrates that there is strong demand in the global domain name marketplace for quality new domain spaces. Though .co is the country code Top Level Domain (ccTLD) for Colombia, the second-level registrations (i.e. company.co) are available on a global basis and it is being pitched as a direct competitor to the dominant .com gTLD. Google has altered its algorithm to increase the relevance of search results in the .co domain by treating .co as a gTLD...
The launch of a new or repurposed Top-Level Domain (TLD) is always surrounded with speculative activity. Some domainers will register domains in the new TLD with hopes of getting rich quick. Others will do so because the same domain in .com is worth a lot of money. And then there are the developers who see the prospect of building a carefully branded website in the new TLD. And with all those proposed new generic Top-Level Domains (gTLDs), this cycle will be repeated. But what does a Domain Name Land Rush look like?
While we are spending years figuring out how to create the perfect generic Top-Level Domain (gTLD) launch and guidebook, the Internet is moving along at an extraordinary pace without any care about ICANN policy-making. The fact of the matter is ICANN is a ghost to the ordinary person or Internet company. You can not imagine how many times I had to explain what ICANN is, what ICANN does and why ICANN is important.