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History is a great teacher, we are told. So, on the cusp of an explosion in new top-level domains, what can we learn from the two previous expansions of the Internet's naming space? And what are the pitfalls to avoid? Let's just assume the fundamental and obvious lessons of realistic expectations, a solid business plan and prudent resource management, and instead focus on the little talked about but still critical lessons that will separate the winners and the losers in this race. But first - a caveat! more
This visual depicts about half of the currently approved internationalized domain names (IDNs), positioned over their respective regions. Notice the wide range of scripts over India and the wide range of Arabic domains. I left off the Latin country code equivalents (in, cn, th, sa, etc.) to illustrate what the Internet is going to look like (at a very high level) in the years ahead. more
The new guidebook represents an enormous step forward for the new Top-Level Domain program for a number of key reasons. As we have commented previously, the naming convention as the 'Final' guidebook is of significant importance and reinforces the ICANN Board's intention to get to the finish line with the program. Of equal importance however, is that the number of changes from the previous version of the guidebook is relatively small and focus on a few key issues which shows that the end is indeed near. more
Following up from my post yesterday, I thought I would take a look at how spammy each particular TLD is. At the moment, I only track 8 TLD's - .cn, .ru, .com, .net, .org, .info, .biz and .name. To check to see which one is the spammiest, I took all of our post-IP blocked mail and determined how many times those messages occurred in email, and how many times that email was marked as spam... more
The ICANN Board has just voted to get rid of all co-ownership restrictions between domain registries and registrars. This is major news, with far-reaching consequences... This is the only principled decision the ICANN Board could have come to, and they deserve a lot of credit for doing it. By "principled," I mean taking ICANN's stated institutional principles and following them to their logical conclusion... more
A couple of weeks ago, NetworkWorld published an article indicating that the .com TLD was the riskiest TLD in terms of containing code that can steal passwords or take advantage of browser vulnerabilities to distribute malware... It is unclear to me what they mean by TLD's being risky. The number of domains, 31.3% of .com's being considered risky, what does this actually mean? Is it that 31% of .com's are actually serving up malware or something similar? If so, that seems like a lot because for many of us, nearly 1 in every 3 pages that most people visit would be insecure... more
Once again, and hopefully for the final time, the internet community has an official time-line for the arrival of new generic top-level domains. ICANN's recent decision to publicly name May 30, 2011 as the planned launch date for new gTLD program was courageous, welcome, and absolutely necessary. The ICANN Board and staff alike should be congratulated for their bold commitment to opening the first-round application window less than seven months from now, and for providing the community with visibility into its working plan. more
In a far less dramatic event, the ICANN Board will soon decide the question of vertical integration between domain name registries and registrars in the new Top-Level Domain (newTLD) round. But Adams' statement continues to ring true today and the question the ICANN Board must ask itself is: "what facts do we have before us to justify a change in policy." After 2+ years of intense community discussion on this topic, the answer is clearly -- very few. more
The king of extensions is .com, and dethroning it won't be easy. But one day soon .com will have a genuine competitor, and there are two things we already know about the competition. First, the newcomer will have been sold as an underdog. Second, it will have attracted businesses that are passionate about being content-quality leaders. more
The next few short weeks in the run-up to ICANN's Cartagena meeting could prove the most important time yet for the organization to show that it is a credible and capable overseer of the domain name system. After over two years of delays, tens of thousands of email exchanges, weeks of heated face-to-face discussions, and many millions of accumulated frequent flier miles, the time has arrived for ICANN to finally draw a line under the new top-level domain policy-development process and name the date for the opening of the first-round application window. more
.ORG, The Public Interest Registry (PIR) has announced today the launch of a new campaign aimed at educating IT professionals about securing DNS and the adoption of Domain Name System Security Extensions (DNSSEC). The key purpose of the "Practice Safe DNS" website, according to PIR, is to "serve as a key resource for domain holders, registrars, web developers and IT professionals to learn how they can respectively play a increasingly relevant role in providing a safer and more secure Internet." more
As I noted in my recent comments on CircleID, the recent resolutions from the Special Meeting of the ICANN Board held in Norway in late September left a few important new gTLD issues up in the air and created a little uncertainty in the marketplace. ... However, whilst sign-off on the program is still not guaranteed to occur in December, a recent interesting post on the GNSO mailing list from ICANN's Senior Vice President... more
A very real and potentially dangerous issue for brands is the continual reliance on obscure country code domains for URL shortening services. Recent reports have emerged that the country code domain .ly will no longer allow domains with 4 or less characters to be registered by users outside of Libya. What exactly does that mean for marketers that are using popular URL shorteners like bit.ly and ow.ly today? It means more risk. As a brand owner who is spending thousands or even millions of dollars on your social media campaigns, the solution is very simple - get your own top-level domain, and control your own destiny. more
The .LY domain is Libya, and their government recently cancelled the registration of the short and snappy VB.LY, provoking great gnashing of teeth. If you direct your attention to the address bar above this page, you'll note that it's at JL.LY, equally short and snappy. The .LY registry started allowing two letter second-level domains last year, and there was a quiet land rush. Now they restrict those domains to people actually in Libya, but say they'll let us keep the ones we have. How concerned am I that they'll take my domain away, too? more
The one-page link shortening service provider, vb.ly, has been seized with no apparent warning by the Libyan government which manages the ".ly" county code Top-Level Domain (ccTLD). According to reports, Nic.ly, the registry operator of the ccTLD in Libya informed the user of the domain that the content of its website was considered offensive, obscene and illegal by the Libyan Islamic Sharia Law and therefore revoked. more
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