New TLDs

Is Africa Ready for a dotAfrica gTLD Future?

It's approximately 2 months to go before the grand application process for the new gTLDs begins, ICANN the international internet body made a revolutionary announcement in June that is going to change the entire internet namespace. With the current 21 gTLDs, the world is bracing for a surge of close to 500 new applications. Among the domains of my interest is the .Africa gTLD. more

Four Promises ICANN Must Meet with New Top-Level Domains

Just back from a week of ICANN meetings in Dakar. Is it just me, or is the new top-level domain program starting to feel like a TLD triathlon, where everyone's now jockeying for position in the final stage -- a grueling marathon? When ICANN's board approved the new gTLD plan in Singapore, it came with the promise of small but substantive changes to improve the program. I hope that wasn't empty rhetoric... more

Fair Notice and Applying for a New gTLD

Applying for a new generic Top-Level Domain (gTLD) will be expensive and complex. ICANN's Applicant Guidebook comprises 350 pages of dense instructions, spelling out the procedures to apply for a gTLD and to comment or object to the gTLDs applied for by others. Hidden among the forest of criteria and procedures is a problem that, unless solved, could deny good faith applicants the fair notice they deserve. more

Modest Proposals for gTLD Profits

When does a non-profit organization become a profit-making one? This and similarly fundamental questions about ICANN's institutional character are raised by the high probability that the gTLD project will produce profits for ICANN. How much money those profits will amount to remains in question, but it is increasingly difficult for ICANN to say that there will be no profit at all. more

What Will Be the Magic Number for New gTLD Applications?

With the application launch period scheduled to begin in less than three months, everyone wants to know just how many new generic Top-Level Domains (gTLDs) applications will be submitted. In terms of the number of applications to be submitted, I've seen estimates putting the figure as low as 500. But just last week, an industry insider told me that he thought the number could go as high as 3,500. more

How a New gTLD Should Choose a Back-end Registry System - Part 3

This part 3 of the selecting a back-end registry service provider series focuses on Whois and sharing data in new gTLDs. If you've ever looked up information about a domain name you've used a Whois service. It's the public information system about contact information for a domain name or IP addresses, though in this article, we will just talk about domain name Whois. In some generic and sponsored Top Level Domains (gTLDs), Whois is run authoritatively by the gTLD. In older gTLDs such as .com and .net, the authoritative Whois service is run by the registrar responsible for the domain name. While some TLD operators run their own infrastructure... more

The Introduction of New Domain Name Services: “Due Process” and Innovation

For those interested in encouraging innovation in the domain name space -- which presumably includes the ICANN community currently convening in Dakar -- the recent episode in which VeriSign proposed, and then quickly withdrew, a bundle of new services (the VeriSign anti-abuse domain use policy) raises important issues that will be revisited as new gTLDs are introduced. Some of those issues are referenced in a recent blog post by Milton Mueller, but his emphasis on "due process" suggests a regulatory framework that is not friendly to innovation. more

The Last Domain Name You’ll Ever Register

We read with interest the 20 Sept., 2011 article in The Hollywood Reporter. This confirmed that there is a lot of misinformation about the expansion of the domain name space circulating. Sadly, a creative opportunity is being seen as a threat by the most creative of industries. The arrival of an open playing field for .ANYTHING is not a threat, it is unquestionably a long awaited opportunity and solution to the murky waters of the .COM namespace.
The opportunity is the restoration of trust and authenticity. Trust and reputations have been eroded by cybersquatting, phishing and fraud that are endemic to the current naming system. more

Big Brands Should Embrace New TLDs & Stop Giving Away Money

Advertisers have given Verisign a free gift worth billions of dollars over the past 10 years. Sports Stadiums provide a great analogy... What do office supplies have to do with basketball? What does oil have to do with football? Yet, Staples will pay the Lakers $116 million dollars and Lucas Oil will pay the Indianapolis Colts about the same (over 20 years) to associate their company names with these stadiums. more

dot Brands Need to Look Under the Hood Before Partnering

As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose. Most dot Brand applicants have excellent IT departments, but these resources are already over-stretched with current projects, and they likely lack the specific skills and experience needed to meet ICANN's exacting standards in the highly specialized area of top-level domain registry technology. more