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I read with interest the piece by the Chairman of the Association of National Advertisers (ANA), Garry Elliot, in Advertising Age, which was partly prompted by my commentary in the same publication describing why new generic Top-Level Domains (gTLDs) could be an opportunity for some brands. He says: "From all I've seen, no matter how one tries to justify ICANN's process or the benefits it speculates will occur, it is simply impossible to defend the economics of the ICANN proposal. That is the Achilles' heel of this entire exercise. To paraphrase an old saying, 'It's the economics, stupid.'" more
Everyone seems to be talking about how the big boom is set to happen in India for domain names, and there are significant factors to ensure that this growth happens. The internet spends and E-commerce usage is fast becoming the face of modern India, a part of everyday lifestyle. Although awareness is still the biggest barrier domain name Registrars face with consumers, there are signs of significant improvement in trust, usability and the adoption of web services. more
As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more
In preparation for Monday's Joint Applicant Support (JAS) Working Group call, I spent some time reviewing various documents in connection with what are ICANN's actual costs in reviewing top-level domain name applications. One thing that caught my attention was the following metric in Rod Beckstrom's most recent CEO Monthly One Page Metric Report. more
Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs are similar to the other heads of various advertising associations around the world. While the main powerbrokers of the global advertising sector are mum, their association heads are using the same circulated message of cyber-squatting fears without any solid proof. Here is my analysis and an open challenge to the trade. more
The telecommunications industry has been around for quite some time. Whether you take it as a starting date the first efforts with the wired telegraph in the 1830's, or the telephone in the 1870's, this industry has been around for quite a long time. During this periods it has made huge achievements, and there is no doubt that the impacts of this industry have changed our lives in many ways... It is literally amazing that this industry has managed to preserve dial tone on telephone handsets while completely changing the underlying network and switching fabric of the telephone system numerous times. more
If one thing has become clear from recent commentary on ICANN's new top-level domain program, it's that there's a dramatic lack of understanding about some of the benefits of owning your own TLD - especially as it relates to security. Many brand owners - especially those with luxury brands - could realize immediate benefits from reduced counterfeiting and greater brand trust with a "dot Brand." more
When it comes to building a robust globe-spanning network of crimeware and making the victims dance to a tune of the cyber-criminals' choosing, you're guaranteed to find domain name abuse at the heart of the operation. DNS provides the critical flexibility and underlying scalability of modern command-and-control (C&C) infrastructure. Cyber-criminals that master DNS (and manage to maintain the stream of new domain registrations that keep it fed) tend to find themselves in command of the largest and most profitable crimeware networks. more
I once wrote about about the legal right objections on Guillon.info and with all these new generic Top-Level Domain (gTLD) announcements, I find it interesting to check if an application could be blocked by paragraph 3.2.2.2 of the latest Draft Applicant Guidebook. more
The leaked release of the European Commission's working papers on the future of Top Level Domains highlights the impending collision between adherents of the present "multistakeholder" ICANN governance model, and an ever longer list of national governments who challenge that model. At the core of the controversy is the question of how ICANN can claim legitimacy in the DNS world when none of its Directors or Officers are elected. Even worse, its only answer, when challenged legally, is that it is responsive to its contract with an agency of the U.S. Government... more
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