New TLDs

Who Will Give Birth to the gTLD’s First Billion-Dollar Domain Baby?

When all you have is a hammer, everything appears to be a nail. The generic Top-Level Domains (gTLDs) are not just about trademark filing and battle posturing or cyber-squatting. They are about the potential to create unusual global intellectual properties offering multiple opportunities for rapid image expansion and - most importantly - the achievement of market domination via name identity. more

.Nxt - You Are All Cordially Invited

There are only a few occasions in any of our lifetimes where what we know and have grown used to is turned on its head. We have now lost the generation that heard radio for the first time; there are only a few who can recall the first television pictures; but many, many more saw color appear on their screens for the first time. more

ICANN, the New gTLD Program, and Our Responsibility for the Internet

When ICANN approved the New generic Top-Level Domain (gTLD) Program in Singapore in June 2011, it pushed the activities in this space to a new level. I think we will all agree that everyone involved are very busy working on new gTLD applications and getting organized per the Applicant Guidebook requirements. This to be ready in time for the 12th of January 2012 ICANN new TLD Program launch date. However, good activities also brings along bad activities. more

DNSSEC Baby Steps Reported at ICANN 41

The Internet is slowly beginning to adopt the new DNSSEC domain names standard, but significant challenges remain. That was the main takeaway from a four-hour workshop on the technology held during the recent ICANN 41 public meeting in Singapore, which heard from many domain registries, registrars and other infrastructure providers. more

Six Key Issues About Operating a TLD Registry

Brand owners unfamiliar with the domain name system (DNS) are hearing that their first step in registering a top level domain (TLD) is to select a back-end TLD registry provider. The fear instilled in them is that if they don't act quickly, all available service providers will have reached their capacity. Given ICANN's tight and inflexible application submission schedule, brands don't want to be left at the starting gate. more

Interview: Antony Van Couvering on the New TLD Opportunity

I recently caught up with a former colleague Antony Van Couvering. Many here on CircleID probably know him, he's been active in the domain name business since the late 1990's. With the new Top-Level Domain (TLD) issue so white hot and with Antony's firm right in the mix, I thought it was time to get his take via an interview. If anyone has questions (or challenges perhaps?) to anything below, I'm happy to forward to Antony for a response. more

Is Your Company on the Sidelines for Getting Its Own TLD? Here are 6 Questions Worth Considering

By now, I've probably spoken with close to a hundred brand owners who are all trying to make some very important decisions about whether or not to apply for a new generic Top-Level Domain (gTLD). Everyone wants to know what "the other guy" is doing. But for the most part (with the exceptions of Canon and Hitachi), brand owners have been tight-lipped about their intentions. Even in a recent New gTLD webinar hosted by MarkMonitor (primarily attended by brand owners), when asked in an anonymous poll whether they intended to apply... more

Will Anyone Qualify As a Community TLD?

Some Top-Level Domain (TLD) applicants have been saying that they're "community" applications, which means that would avoid an auction and prevail over even deep-pocketed competitors. But according to ICANN's Applicant Guidebook, very few if any applications will qualify as a community. If you're an applicant who's been telling your supporters or investors that you're going to win because you're a community, you might want to take a step back. more

New TLDs: Finance Dept. Role, Part 2

Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start. more

How to Abolish the DNS Hierarchy… But It’s a Bad Idea

There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes. more