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Deciding how and when to launch a new generic Top-Level Domain (gTLD) or brand Top-Level Domain (TLD) is not unlike deciding to conduct a worldwide tour to key destinations to help boost your marketing efforts. You want to decide what results you expect, who you'll target and what messages you want to send them, as well as study your options and understand them clearly. Only after you've done that do you book your travel plans. more
According to the 10/10 rule, it takes about a decade to take a product from initial idea to having a standard developed, and then another decade to reach mass market adoption. How can that second decade be reduced in the case of Internationalized Domain Names and their adoption by Internet users? The most effective way to speed up IDN mainstream adoption is learning from history. more
The Domain Name System Security Extensions (DNSSEC) is a suite of IETF-developed specifications designed to validate information provided by the Domain Name System (DNS). ... When the root zone was signed in June 2010, this acted as a catalyst for TLD operators to deploy DNSSEC on their side. We have seen a gradual but significant increase in signed TLDs since then. The map in this post shows the level of DNSSEC deployment in Europe. more
It started way back in 1993 with a Cooperative Agreement with the US Government and Network Solutions, making them registrar 'numero uno'. At that time, they enjoyed a monopoly of the market and the much envied ability to charge $70 for a 2 year registration. As all good things come to an end (for NetSol), the agreement was amended in October 1998 to introduce a more competitive spirit. more
As is well known to most CircleID readers - but importantly, not to most other Internet users - in March 2011, ICANN knowingly and purposefully embraced an unprecedented policy that will encourage filtering, blocking, and/or redirecting entire virtual neighborhoods, i.e., "top-level domains" (TLDs). Specifically, ICANN approved the creation of the ".XXX" suffix, intended for pornography websites. Although the owner of the new .XXX TLD deems a designated virtual enclave for morally controversial material to be socially beneficial for the Internet, this claim obfuscates the dangers such a policy creates under the hood. more
ICANN Chairman and other departures after the board's vote to approve the New generic Top-Level Domains (gTLDs) in Singapore draw criticism, reports The Washington Post. Shortly after the vote, Peter Dengate Thrush joined a New gTLD Group which stands to greatly benefit directly from this vote on the program he led on for nearly 3 years. This appears to have caused grave damage to ICANN's credibility internationally drawing international Press and Governments criticism over conflict of interest. more
Why would the Association of National Advertisers (ANA), representing 400 member organizations and their 10,000 brands that spend $250 billion annually, be so wrong about ICANN's generic top-level domain (gTLD) program? They're complaining as if new gTLDs are being sold overnight in dark alleys with a no questions asked policy in exchange of a large suitcase filled with newly printed currency. This is definitely not the case, so what did they miss? more
If you choose a new generic top-level domain (gTLD), will it be able to compete with .com? A recent academic paper indicates that the answer is yes if your new gTLD is of outstanding quality. "How Quality Drives the Rise and Fall of High-Tech Products" by professors Tellus, Yin, and Niraj in the Sloan Management Review provides evidence that new products can beat out established rivals... more
When I first wrote about Domain Registry Locking over a year and a half ago, Verisign was the only Registry offering a true Registry Lock Service. Of course, not long after, Neustar announced their Registry Lock Service too. Recently however, a number of ccTLD Registries have also adopted Registry Locking programs... more
I think we are finally getting somewhere: ICANN is no longer fluttering flusteredly whenever a lobbying group sends a nastygram over the transom. Case in point: a Association of National Advertisers (ANA) that arrived a few days ago, full of bombast and muscle-flexing, demanding that ICANN immediately stop the new gTLD program until a long list of demands from the ANA were met, or else the ANA would be forced to take some Very Scary Actions... more
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