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When does a non-profit organization become a profit-making one? This and similarly fundamental questions about ICANN's institutional character are raised by the high probability that the gTLD project will produce profits for ICANN. How much money those profits will amount to remains in question, but it is increasingly difficult for ICANN to say that there will be no profit at all. more
As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose. Most dot Brand applicants have excellent IT departments, but these resources are already over-stretched with current projects, and they likely lack the specific skills and experience needed to meet ICANN's exacting standards in the highly specialized area of top-level domain registry technology. more
Although not quite there yet, statistical figures indicate total registration for the .com top-level domain will soon be reaching 100 million by the end of this year. The worlds most popular TLD currently has 98 million registered domains and accounts for 45% of all TLDs. more
Sources recently had reported that Al Gore had dropped his bid to win control of the proposed new Top-Level Domain (TLD), leaving the door open for a rival Mikhail Gorbachev-backed consortium. But according to a report from Adam Vaughan in the Guardian, the company that Gore's Climate Reality group was working with remains in the running. "Despite losing the vice-president's backing and switching off its campaigning website, Dot Eco LLC tells me it's hopeful of winning a tussle with its main public rival, the Canadian company Big Room, which is supported by Gorbachev's Green Cross." more
One of the primary purposes of the ICANN New generic Top-Level Domain (gTLD) program is to foster innovation in the DNS industry and the wider Internet. While having a desirable TLD string that users can relate to is a good starting point, gTLD applicants may want to bolster their value propositions by offering innovative services and differentiate their TLDs from others. Defining the services to be offered is so central to a gTLD that it should be part of the initial strategy of any prospective applicant. more
This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more
Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name? more
In a letter submitted to ICANN today, the ANA (Association of National Advertisers) has asked the organization to conduct a thorough and proactive review of the new generic Top-Level Domain (gTLD) program. ANA has additionally asked for a broader review of conflicts of interest and ethics policies for the organization "so that ICANN can reclaim its legitimacy as an Internet governance body." more
Concerning ICANN's new generic Top-Level Domain (gTLD) program, why is the Association of National Advertisers whose members spends 400 billion on their 10,000 brands so violently opposed? Bob Liodice President & CEO of ANA recently wrote an article "How to (Unnecessarily) Encumber The Internet And The Economy" in Forbes highly critical of ICANN but clearly missing the mark. This misunderstanding demands clarification, the fog is getting dense so let's explore some facts. more
With ICANN's announcement that the application window for new TLDs will be opening in January 2012 there has been an influx of media coverage directed at our bid for .ECO, as well as the bids of many other organizations the world over. To date, many articles related to our bid have drawn immediate reference to the involvement of Mikhail Gorbachev and Al Gore. more
Whoever said there wasn't enough room in Munich this time of year for anything but the mighty Oktoberfest clearly underestimated the draw of the new Top-Level Domain Program and the interest within Europe. The NewDomains.org conference held in Munich over the past two days confirmed three important insights for me; one: there is a large audience of brands and entrepreneurs who still have little awareness about the new Top-Level Domain program; two: those that are aware of the program and would like to participate are seriously behind schedule in preparing their application and strategy to submit to ICANN during the application window from 12 January to 12 April 2012. more
ICANN has launched a micro-site to serve as the online source for New Generic Top-Level Domain (New gTLDs) Program. From ICANN's announcement: "ICANN is in the midst of a major campaign to raise awareness around the world about the impact and possibilities of new gTLDs. The new site represents a foundational expression of the campaign. Many more new articles, tools, and materials will be made available in the coming days and weeks." more
I read with interest the piece by the Chairman of the Association of National Advertisers (ANA), Garry Elliot, in Advertising Age, which was partly prompted by my commentary in the same publication describing why new generic Top-Level Domains (gTLDs) could be an opportunity for some brands. He says: "From all I've seen, no matter how one tries to justify ICANN's process or the benefits it speculates will occur, it is simply impossible to defend the economics of the ICANN proposal. That is the Achilles' heel of this entire exercise. To paraphrase an old saying, 'It's the economics, stupid.'" more
As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more
If one thing has become clear from recent commentary on ICANN's new top-level domain program, it's that there's a dramatic lack of understanding about some of the benefits of owning your own TLD - especially as it relates to security. Many brand owners - especially those with luxury brands - could realize immediate benefits from reduced counterfeiting and greater brand trust with a "dot Brand." more
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