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ICM Registry, the official registry of the new adult top-level domain (TLD) launched today for General Availability of .XXX domain names on a first come, first served basis. While the debate over the new domain has been fierce, the company reports today: "The introduction of .XXX has quickly become the most successful launch of any new sponsored top level domain. The positive public response has fueled global media interest normally not afforded to a new domain launch. In addition, the global advertising campaign, a first for any adult-related company, includes hundreds of nationally broadcast TV commercials, radio, newspapers and online ads. The www.buy.xxx website is already receiving nearly one million visitors per day." more
The word gTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like 'what'? Just hold on. It makes no difference whether you already are an expert on gTLD or not. The fact is it's in your face and we all have to deal with it for a long time, so deal with it. On the internet today, from around the world, there are over 10,000 articles on ICANN's gTLD... more
One thing that ICANN clearly lacks is a set of well documented and often referenced founding principles. This leaves the awkward position where everyone who has been around since the beginning has a different position on what those principles should have been and all those that have joined later know that there is something fundamental missing. The missing principle vexing me this week is that of fair competition. Even now, long after the gTLD vote, the argument still runs on... more
Just back from a week of ICANN meetings in Dakar. Is it just me, or is the new top-level domain program starting to feel like a TLD triathlon, where everyone's now jockeying for position in the final stage -- a grueling marathon? When ICANN's board approved the new gTLD plan in Singapore, it came with the promise of small but substantive changes to improve the program. I hope that wasn't empty rhetoric... more
When does a non-profit organization become a profit-making one? This and similarly fundamental questions about ICANN's institutional character are raised by the high probability that the gTLD project will produce profits for ICANN. How much money those profits will amount to remains in question, but it is increasingly difficult for ICANN to say that there will be no profit at all. more
As the countdown for the ICANN gTLD program ticks away its final 100 days, potential dot Brand applicants have to make important decisions in a short space of time: whether to apply for a new TLD, how to best leverage a new top-level domain, and which gTLD partner to choose. Most dot Brand applicants have excellent IT departments, but these resources are already over-stretched with current projects, and they likely lack the specific skills and experience needed to meet ICANN's exacting standards in the highly specialized area of top-level domain registry technology. more
Although not quite there yet, statistical figures indicate total registration for the .com top-level domain will soon be reaching 100 million by the end of this year. The worlds most popular TLD currently has 98 million registered domains and accounts for 45% of all TLDs. more
Sources recently had reported that Al Gore had dropped his bid to win control of the proposed new Top-Level Domain (TLD), leaving the door open for a rival Mikhail Gorbachev-backed consortium. But according to a report from Adam Vaughan in the Guardian, the company that Gore's Climate Reality group was working with remains in the running. "Despite losing the vice-president's backing and switching off its campaigning website, Dot Eco LLC tells me it's hopeful of winning a tussle with its main public rival, the Canadian company Big Room, which is supported by Gorbachev's Green Cross." more
One of the primary purposes of the ICANN New generic Top-Level Domain (gTLD) program is to foster innovation in the DNS industry and the wider Internet. While having a desirable TLD string that users can relate to is a good starting point, gTLD applicants may want to bolster their value propositions by offering innovative services and differentiate their TLDs from others. Defining the services to be offered is so central to a gTLD that it should be part of the initial strategy of any prospective applicant. more
This debate never got heated during the NewDomains.org conference in Munich last month. One might speculate that it was largely because most in the audience and on the panel, support and believe in the existence of both. There is no need to make a direct either/or comparison. What sets Facebook and Apps apart from existing popular Top-Level Domains (TLDs) is the concept of a closed environment in which users can interact with the technology and each other in a dedicated space. more
Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name? more
In a letter submitted to ICANN today, the ANA (Association of National Advertisers) has asked the organization to conduct a thorough and proactive review of the new generic Top-Level Domain (gTLD) program. ANA has additionally asked for a broader review of conflicts of interest and ethics policies for the organization "so that ICANN can reclaim its legitimacy as an Internet governance body." more
Concerning ICANN's new generic Top-Level Domain (gTLD) program, why is the Association of National Advertisers whose members spends 400 billion on their 10,000 brands so violently opposed? Bob Liodice President & CEO of ANA recently wrote an article "How to (Unnecessarily) Encumber The Internet And The Economy" in Forbes highly critical of ICANN but clearly missing the mark. This misunderstanding demands clarification, the fog is getting dense so let's explore some facts. more
With ICANN's announcement that the application window for new TLDs will be opening in January 2012 there has been an influx of media coverage directed at our bid for .ECO, as well as the bids of many other organizations the world over. To date, many articles related to our bid have drawn immediate reference to the involvement of Mikhail Gorbachev and Al Gore. more
Whoever said there wasn't enough room in Munich this time of year for anything but the mighty Oktoberfest clearly underestimated the draw of the new Top-Level Domain Program and the interest within Europe. The NewDomains.org conference held in Munich over the past two days confirmed three important insights for me; one: there is a large audience of brands and entrepreneurs who still have little awareness about the new Top-Level Domain program; two: those that are aware of the program and would like to participate are seriously behind schedule in preparing their application and strategy to submit to ICANN during the application window from 12 January to 12 April 2012. more
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