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I was told recently that I should register the domain "calzone.pizza" as soon as it becomes available, even though our start-up has nothing to do with food. This is a question that a lot of businesses may be facing as they become aware of the new dots that are becoming available, like .club, .nyc and .guru. Should businesses spend money and grab their brand in all of the new domain extensions to prevent potential customer confusion, or worse - cybersquatting or phishing of their brand on the internet? What if your brand can have multiple meanings? more
As promised, 2016 is off to a busy start at ICANN, with important discussions about Whois/Registration Directory Services, subsequent rounds of the New gTLD Program and internet governance already underway, and more to come. Brand owner concerns will be front and center in the coming months, as community stakeholders set priorities and begin discussions of key challenges and desired results. more
This post outlines the valuation pitfalls that need to be avoided when competing for the acquisition of a new generic Top-Level Domain (gTLD). The most widely used financial tools to determine the economic viability of a capital investment project, such as bidding for a new gTLD, are the Internal Rate of Return (IRR) and the Net Present Value (NPV), which measures the expected additional value a project would create if undertaken. more
I read with interest that ICANN opened up yet another comment period on new TLDs. I believe that I speak for many when I question whether ICANN is opening up these comment periods in good faith, or instead whether these are smokescreens, mere distractions to pretend that ICANN is "listening" to the public while staff and insiders proceed with predetermined outcomes. more
Back in February 2017, I published the article "Next gTLD Round -- A Seven Year Itch" on CircleID advocating for the Board, ICANN Community, and ICANN org to reach a common understanding of what needed to be accomplished in order to identify a date to open the next application window for new gTLDs. In the past 18 months, there has been considerable movement toward the goal of opening the next application window for new gTLDs. more
As part of a plan to unify Australian basketball digital front, Basketball Australia is moving its official website to a new TLD-based domain name at www.australia.basketball. more
The second quarter of 2014 closed with a base of 280 million domain name registrations across all top-level domains (TLDs) -- an increase of four million domain names or 1.4 percent over the first quarter of 2014 -- according to Verisign in its latest issue Domain Name Industry Brief. Registrations have grown by 18.6 million, or 7.2 percent, year over year. more
With the backlash against tech companies gaining steam, we've seen certain contrarian members of the media taking indiscriminate aim at companies and issues without due cause. This is what happened when Financial Times columnist Gillian Tett, in a paywalled March 7th editorial, inaccurately portrayed a process involving the Amazon's gTLD application for .AMAZON, an issue the i2Coalition has been engaged in for years. more
There is a new attempt to refocus on Africa. A recent announcement titled "A New Approach to Africa" was greeted with excitement but deliberations that transpired in a Global mailing list have projected a whole new dimension and caused a certain amount of dissatisfaction in some quarters. Africa had a good opportunity in the current ICANN new gTLD programme to submit applications for at least 17 gTLDs. more
I participated in the French RINDD last week in Paris: RINDD stands for "Rencontres Internationales des Noms de Domaine". The translation would be "The International Domain Name Conference". This event is organized once a year by SafeBrands, a French Registrar. Many participants were there: the ICANN, Law Firms, Donuts, other new gTLD applicants, back-end Registries and many experts. more
If you're considering rebranding under a new gTLD, go with a comprehensive big bang. A recent study by professors Dale Miller, Bill Merrilees, and Raisa Yakimova ("Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process") finds that success comes when senior management makes an unweaving commitment based on proactive analyses of the entire value-chain, with buy-in and input from employees and suppliers. more
New York City is in the midst of a two part Landrush for its .nyc domain names. First is a 60 day application period (August 4 – October 3) during which anyone with nexus -- basically city residents -- can purchase an available .nyc domain name... It doesn't even matter if a name has a NYS Trademark or d/b/a registration, those names too are fair game... There are significant problems with this process. more
According to a new report, the number of domain names increased by 24 million globally in 2008 increasing the total to 177 million domain name registrations across all of the Top Level Domains (TLDs). This represents 16% growth over the previous year, reports the latest Domain Name Industry Brief published by VeriSign. It is also noted that the last quarter of 2008 saw more than 10.1 million new domain names registered across all TLDs. This reflects a slower growth in new registrations with a decline of 12% from the third quarter 2008 and 17% from the same quarter in the previous year. more
I receive spam on a daily basis from various Banks... as well as mine. None are legitimate but actually, that is not what is catching my attention receiving spam. There is something else and it deals with stealing information from me. Creating a personalized ".brand" domain name extension allows avoiding all that. Many are familiar with receiving spam through phishing attempts to have you answering an email and providing personal information such as login and passwords... more
The quest for new top-level domains took an important step last spring with 1,930 applications to ICANN. 755 of these applications, from 145 different parties, are under contention. ICANN has encouraged these applicants to resolve the contention among them, and has established a last-resort auction in the event agreements among applicants cannot be reached. Here I describe a private auction model, the Applicant Auction, which is an efficient, fair and transparent approach to resolve contentions. more
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