New TLDs

How Should I Present .Brand Domains in Advertising? (Part 1)

Do consumers still get confused when they see a URL without a .com (or other traditional extension)? Probably -- but I don't think anyone really knows the answer to that from a global perspective. What I do know, however, is that it's important for those of us in the new TLD industry to help our brand customers ensure that we're providing audiences with the best possible chance to identify new domains as legitimate web addresses. more

The ANA and Hand-Wringing

The Association of National Advertisers is at it again, this time spelling the death of new gTLDs barely after they emerge from the gate. In 1982, at the dawn of the video age, Motion Picture Association of America President Jack Valenti infamously told Congress, with more than one unfortunate reference to various types of violent crime, that the advent of the VCR would spell immediate and irrevocable doom to the motion picture industry, and that the device should certainly be thrown to the scrap heap even before its arrival. more

New TLDs: Disruptive Marketing 21st Century Style

Traditionally, top-level domains (TLDs) have been almost exclusively marketed by registries through their registrar channel. In a never-ending cycle of driving and sustaining sales, registries often resort to discounting and "promotional pricing." The competition for prime shelf space for a TLD is fierce, with sales and distribution largely controlled by the channel... In this chaotic and cluttered channel, it's not surprising that TLDs have traditionally been less than successful in defining their brand and delivering a unique value story for their product. more

The Costs of a Dysfunctional Relationship - Part 2

Part 1 described the impasse between the ICANN board and the Governmental Advisory Committee (GAC) over the introduction of new gTLDs. This part analyzes the conflicts and offers suggestions for beginning to resolve them. ... Some of these conflicts turn out to have clear answers. Approving the DAG before public comments could be considered violated ICANN's bylaws, but the board has unmistakable authority to reject the GAC's advice. more

Deadline of Feb 1 for Nominations for Public Interest Registry (.ORG Operator) Board of Directors

Would you be interested in helping guide the future of the Public Interest Registry (PIR), the non-profit operator of the .ORG, .NGO and .ONG domains? If so, the Internet Society is seeking nominations for three positions on the PIR Board of Directors. The nominations deadline is 23:00 UTC on Thursday, February 1, 2018. Find out more about the positions and the required qualifications. more

Top 10 Most Successful Digital City Brands 2019

Dotzon presents the results of their "Digital City Brands 2019" study. In the third edition of "Digital City Brands" after 2017 and 2018, Dotzon analyzed which factors determine the successful use of Digital City Brands. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. European capitals like Berlin, Paris and London were among the first to have their own Digital City Brands. more

How Long Does a URS Case Take?

The Uniform Rapid Suspension System (URS) -- which allows a trademark owner to suspend certain domain names, especially those in the "new" gTLDs -- was designed as a quicker and less-expensive alternative to the Uniform Domain Name Dispute Resolution Policy (UDRP). As I've written frequently before, there are significant differences between the URS and the UDRP. One of those differences is how long a typical proceeding lasts. more

Marketing Activities for New TLDs That Can Start Right Now

Sitting on the plane after a tightly packed 3 days in Amsterdam for the regional registrars meeting, I'm bursting with ideas and thoughts. The highlight of the event for me was the meeting organized by Google to propose the creation of a trade association on behalf of TLDs. Brilliant and long overdue. The comedy of the situation the domain name industry has lived with since its inception is the fact that it actually doesn't exist in the eyes and minds of the average business or consumer. Domain names are simply a by-product of websites, or possibly even web-hosting.  more

gTLD Applicant Strategy: 2013 The Make or Break Year for Applicants

Do you agree this is a critical time for many of the original 1930 applications to ICANN to operate a gTLD Registry. How has The "Fadi Effect" contributed to those Applicants' Key Dates, Decisions, Dilemmas and their Critical Path to success or a costly Delay. The first step along the path for each applicant is the need to respond to its Clarifying Questions (CQs), particularly the Financials ones. As of today a small number of global brand applicants have already been withdrawn, reducing the number of applications to 1905. Were their applications' unprepared? more

After Cartagena, New TLD Timetable Back in Limbo

While ICANN's meeting in Colombia last week made some welcome progress towards a finalized Applicant Guidebook for new generic Top-Level Domain (gTLD) registries, it was still something of a disappointment for the many of us in the community who had hoped the meeting would see ICANN officially approve the program, in readiness for its previously announced May 30, 2011 launch date. Now, gTLD applicants find themselves in the same position they did prior to October... more

Making the Most of the Draw: The Applicant Auction Conference

Yes, it is a bit odd that applicants for top-level domains need to attend the Prioritization Draw in person on December 17. Jetting to LAX to observe a raffle may seem like a waste of time and money. But here is how to make the most of it. Attend the Applicant Auction Conference at the Marriott Santa Monica on December 18. more

DOTZON Study: Digital Company Brands 2022

DOTZON presents the fifth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness "of a company. Purely digital company brands developed for the first time in the 1990s with the emergence of Internet business models.  more

San Francisco is the Best Place to Kick Off the New gTLD Program

With the ICANN Silicon Valley in San Francisco meeting just six short weeks away, the Internet community's hopes of seeing the launch of the new generic top-level domains (gTLD) program have been once again reinvigorated. A meeting of the ICANN Board of Directors last week produced encouraging resolutions that have given hopeful gTLD applicants the clearest indication yet that San Francisco will be the venue for the final approval of the Applicant Guidebook and the beginning of the Internet's next extraordinary phase of evolution. more

Co-Operation to Make the Domain Business More Secure

In order to provide more security for the Domain Name System (DNS), a group of large domain-name registries and registrars has got together with IT security providers and government agencies to launch a new workgroup: the "Registry Internet Safety Group" (RISG). The announcement was made by the Public Internet Registry, which operates the .org domain, and its backend provider Afilias. more

DOTZON Study: Digital City Brands 2023

We've just published the 2023 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place. more